BKNG vs MAR
Head-to-Head Stock Analysis & Investment Rating
Last Updated: Oct 21, 2026
BKNG
MAR
Investment Advisor Scores
MAR
AI Analyst Insights
Detailed Metrics Comparison
| Metric | BKNG | MAR | Winner |
|---|---|---|---|
|
Valuation
Lower P/E and PEG ratios suggest a stock may be undervalued relative to earnings and growth. Value investors prefer lower multiples. |
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| Forward P/E | 13.2802 | 26.5252 | BKNG |
| PEG Ratio | 0.6067 | 1.759 | BKNG |
|
Growth
Higher revenue and earnings growth rates indicate a company is expanding faster. Strong growth often justifies premium valuations. |
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| Revenue Growth | 8.1% | 11.1% | MAR |
| Earnings Growth | 130.0% | 4.3% | BKNG |
|
Quality & Profitability
Higher Tradestie Score and profit margins reveal how efficiently a company operates. Strong profitability indicates competitive advantages. |
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| Tradestie Score | 51.3/100 | 37.5/100 | BKNG |
| Profit Margin | 25.5% | 35.0% | MAR |
|
Risk Profile
Lower Beta and Implied Volatility values indicate reduced market risk. Conservative investors favor stocks with less price volatility. |
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| Beta | 1.00 | 1.00 | Tie |
|
Sentiment
AI Recommendation reflects overall analyst and proprietary sentiment. Stronger recommendations signal higher conviction. |
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| AI Recommendation | HOLD | AVOID NEW MONEY | BKNG |
Relative Price Performance (Last 90 Days)
Current Technical Phase
BKNG
NeutralMixed signals - no dominant trend phase, RSI 46
MAR
NeutralMixed signals - no dominant trend phase, RSI 80
Fundamentals Snapshot
| Metric | BKNG | MAR |
|---|---|---|
| Market Cap | — | — |
| Forward P/E | 13.3 | 30.2 |
| Trailing P/E | 18.0 | 40.2 |
| Revenue (TTM) | — | — |
| Revenue Growth | 0.1% | 0.1% |
| Gross Margin | 0.9% | 0.8% |
| Operating Margin | 0.3% | 0.7% |
| EPS | 9.02 | 9.73 |
| Dividend Yield | 0.01% | 0.01% |