BKNG vs SHOP

Head-to-Head Stock Analysis & Investment Rating

Last Updated: May 01, 2026

BKNG

50.2
AI Score
VS
BKNG Wins

SHOP

50.0
AI Score

Investment Advisor Scores

BKNG

50score
Recommendation
HOLD

SHOP

50score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric BKNG SHOP Winner
Forward P/E 16.3132 63.6943 BKNG
PEG Ratio 0.7214 2.4103 BKNG
Revenue Growth 16.0% 30.6% SHOP
Earnings Growth 38.4% -42.3% BKNG
Tradestie Score 50.2/100 50.0/100 BKNG
Profit Margin 20.1% 10.7% BKNG
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Frequently Asked Questions

Based on our detailed analysis, BKNG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.