DKS vs ULTA

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Aug 03, 2026

DKS

55.7
AI Score
VS
ULTA Wins

ULTA

57.4
AI Score

Investment Advisor Scores

DKS

56score
Recommendation
HOLD

ULTA

57score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric DKS ULTA Winner
Forward P/E 14.43 18.1159 DKS
PEG Ratio 1.4212 1.7644 DKS
Revenue Growth 62.7% 11.1% DKS
Earnings Growth 9.3% 15.5% ULTA
Tradestie Score 55.7/100 57.4/100 ULTA
Profit Margin 4.7% 9.4% ULTA
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

DKS 1M: -14.7% · 3M: -13.7% ULTA 1M: +12.8% · 3M: -4.6%

Current Technical Phase

DKS

Markdown
Sell / avoid

Price below a falling SMA50 (slope -1.7%), weak momentum, RSI 34

RSI (14): 33.7 · Price: $195.91

ULTA

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 65

RSI (14): 65.2 · Price: $512.83

Fundamentals Snapshot

Metric DKS ULTA
Market Cap
Forward P/E 13.2 18.0
Trailing P/E 20.0 19.0
Revenue (TTM)
Revenue Growth 0.6% 0.1%
Gross Margin 0.3% 0.4%
Operating Margin 0.1% 0.1%
EPS 9.98 27.13
Dividend Yield 0.02%

Frequently Asked Questions

Based on our detailed analysis, ULTA is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.