Dick's Sporting Goods (DKS) Stock: Buy, Sell, or Hold?
DKS - Dick's Sporting Goods, Inc.
$135.03
1.89 (1.42%)
▲
5d:
-3.39%
30d:
-33.37%
90d:
-39.71%
HOLD
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Aug 25, 2026
0d
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Sep 4, 2026 at $139.15 · last confirmed Sep 9, 2026
Strength: 6.1/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: DKS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: DKS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$331.59
Based on 10.1% avg growth
INTRINSIC VALUE TODAY
$205.89
34.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 13.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DKS is currently trading at $135.03, which is considered oversold relative to its 30-day fair value range of $136.31 to $201.30. From a valuation perspective, the stock is trading at a discount (Forward PE: 9.1) compared to its historical average (13.9). Remarkably, the market is currently pricing in an annual earnings decline of 13.1% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, DKS is in a strong uptrend. Immediate support is located at $128.83, while resistance sits at $141.27.
Market Sentiment: DKS scores 75/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $163.57 (+21.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, DKS is in a strong uptrend. Immediate support is located at $128.83, while resistance sits at $141.27.
Market Sentiment: DKS scores 75/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $163.57 (+21.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$136.31 -
$201.30
Company Quality Score
67/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
90.5%
Protect Your Profits
Holding DKS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 21.1% below Wall St target ($163.57)
- CAUTION: Bottoming setup, but lagging the sector by 30% over 20 days — wait for relative strength
Trading Range Analysis
30-Day Trading Range
$136.31 -
$201.30
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$128.83
Resistance Level
$141.27
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.10
Wall Street Target
$163.57
(+21.1%)
Revenue Growth (YoY)
53.2%
Earnings Growth (YoY)
-25.7%
Profit Margin
4.0%
Valuation Discount vs History
-13.1% cheaper
PE vs Historical
9.1 vs 13.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-13.1%
(market-implied from PE analysis)
1-Year Target
$121.53
(-10%)
2-Year Target
$109.37
(-19%)
3-Year Target
$98.44
(-27%)
3-Yr Target (if PE normalizes)
(PE: 9→14)
$150.32
(+11%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 16.1%)
$468.75
(+247%)
Base:
(SPY PE: 9.1, Growth: 16.1%)
$211.54
(+57%)
Bear:
(PE: 7.7, Growth: 16.1%)
$179.81
(+33%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 14.70 | Current EPS (TTM): $9.06
Bull Case
$239.80
(+78%)
Analyst growth 63.7%, PE expands to 16.2
Base Case
$218.00
(+61%)
Market implied 63.7%, PE stable at 14.7
Bear Case
$90.54
(-33%)
Severe decline -20.0%, PE contracts to 12.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 9.1 to 13.9
Stabilization Target:
$206.20
(+52.7%)
PE Expansion Potential:
+52.7%
Share & Embed Analysis
Last updated: September 12, 2026 6:14 AM ET
Data refreshes hourly during market hours. Next update: 7:14 AM
Data refreshes hourly during market hours. Next update: 7:14 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
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Technical Signals Check
Is DKS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Julie Lodge-Jarrett
SELL
4140 shares
2026-04-17
Edward W Stack
SELL
210478 shares
2026-03-31
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Advanced DKS Option Strategies
Professional options setups generated by AI based on today's DKS price and gamma walls.
