DKS Stock Analysis: Buy, Sell, or Hold?
DKS - Dick's Sporting Goods, Inc.
$216.10
-1.88 (-0.86%)
▼
5d:
-5.64%
30d:
+0.53%
90d:
+1.71%
HOLD
LOW Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 27, 2026
Smart Money Distribution
None View Scanner →
Strength: 6.7/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: DKS is fairly valued with market pricing in 0.7% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: DKS is fairly valued with market pricing in 0.7% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$341.13
Based on 10.1% avg growth
INTRINSIC VALUE TODAY
$211.82
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DKS is currently trading at $216.10, which is considered oversold relative to its 30-day fair value range of $217.01 to $233.88. The stock's valuation (Forward PE: 14.6) is in line with its historical norms (14.3). At these levels, the market is pricing in 0.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, DKS is in a strong uptrend. The price is currently testing key support at $211.75. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $250.14 (+15.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, DKS is in a strong uptrend. The price is currently testing key support at $211.75. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $250.14 (+15.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$217.01 -
$233.88
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
78.1%
Protect Your Profits
Holding DKS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($250.14)
- NEUTRAL: Market pricing in 0.7% annual earnings growth - fairly valued
- CAUTION: Recommendation downgraded due to -5.6% 5-day decline
Trading Range Analysis
30-Day Trading Range
$217.01 -
$233.88
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$211.75
Resistance Level
$233.40
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.57
Wall Street Target
$250.14
(+15.8%)
Revenue Growth (YoY)
62.7%
Earnings Growth (YoY)
9.3%
Profit Margin
4.7%
Valuation Premium vs History
+0.7% premium
PE vs Historical
14.6 vs 14.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.7%
(market-implied from PE analysis)
1-Year Target
$217.61
(+1%)
2-Year Target
$219.14
(+1%)
3-Year Target
$220.67
(+2%)
3-Yr Target (if PE normalizes)
(PE: 15→14)
PE COMPRESSION
$216.62
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 16.1%)
$506.17
(+134%)
Base:
(SPY PE: 14.6, Growth: 16.1%)
$338.54
(+57%)
Bear:
(PE: 12.4, Growth: 16.1%)
$287.76
(+33%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 21.22 | Current EPS (TTM): $10.27
Bull Case
$346.35
(+60%)
Analyst growth 44.4%, PE expands to 23.4
Base Case
$314.87
(+46%)
Market implied 44.4%, PE stable at 21.2
Bear Case
$148.23
(-31%)
Severe decline -20.0%, PE contracts to 18.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 13, 2026 6:13 PM ET
Data refreshes hourly during market hours. Next update: 7:13 PM
Data refreshes hourly during market hours. Next update: 7:13 PM
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Technical Signals Check
Is DKS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Julie Lodge-Jarrett
SELL
4140 shares
2026-04-17
Edward W Stack
SELL
210478 shares
2026-03-31
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Advanced DKS Option Strategies
Professional options setups generated by AI based on today's DKS price and gamma walls.
