DKS Stock Analysis: Buy, Sell, or Hold?
DKS - Dick's Sporting Goods, Inc.
$208.84
10.22 (5.15%)
▲
5d:
+6.6%
30d:
-3.9%
90d:
-6.01%
BUY
HIGH Confidence
Analysis Updated: Aug 7, 2026 12:00 AM ET
Earnings: Aug 27, 2026
18d
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Aug 7, 2026 at $208.84 · last confirmed Aug 7, 2026
Strength: 5.8/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: DKS shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: DKS shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$338.75
Based on 10.1% avg growth
INTRINSIC VALUE TODAY
$210.34
0.7% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DKS is currently trading at $208.84, which is considered fair relative to its 30-day fair value range of $202.15 to $223.35. The stock's valuation (Forward PE: 14.1) is in line with its historical norms (14.2). Remarkably, the market is currently pricing in an annual earnings decline of 0.4% over the next few years. This pessimistic expectation contrasts with the company's recent 9.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DKS is in a strong uptrend. The price is approaching resistance at $213.68. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.1% recently.
Market Sentiment: DKS has a strong technical setup (76/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $250.14 (+19.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, DKS is in a strong uptrend. The price is approaching resistance at $213.68. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.1% recently.
Market Sentiment: DKS has a strong technical setup (76/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $250.14 (+19.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$202.15 -
$223.35
Company Quality Score
71/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
85.7%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (76/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+5.1%)
- BULLISH: Trading below Wall St target ($250.14)
- BULLISH: Bottoming setup score 76/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$202.15 -
$223.35
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$195.18
Resistance Level
$213.68
Current Trend
Strong Uptrend
Technical data as of
Aug 7, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.08
Wall Street Target
$250.14
(+19.8%)
Revenue Growth (YoY)
62.7%
Earnings Growth (YoY)
9.3%
Profit Margin
4.7%
Valuation Discount vs History
-0.4% cheaper
PE vs Historical
14.1 vs 14.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.4%
(market-implied from PE analysis)
1-Year Target
$208.00
(0%)
2-Year Target
$207.17
(-1%)
3-Year Target
$206.34
(-1%)
3-Yr Target (if PE normalizes)
(PE: 14→14)
$208.14
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 16.1%)
$470.15
(+125%)
Base:
(SPY PE: 14.1, Growth: 16.1%)
$327.17
(+57%)
Bear:
(PE: 12.0, Growth: 16.1%)
$278.09
(+33%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 19.49 | Current EPS (TTM): $10.19
Bull Case
$318.07
(+52%)
Analyst growth 45.6%, PE expands to 21.4
Base Case
$289.16
(+39%)
Market implied 45.6%, PE stable at 19.5
Bear Case
$135.06
(-35%)
Severe decline -20.0%, PE contracts to 16.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.1 to 14.2
Stabilization Target:
$210.65
(+0.9%)
PE Expansion Potential:
+0.9%
Share & Embed Analysis
Last updated: August 08, 2026 5:08 PM ET
Data refreshes hourly during market hours. Next update: 6:08 PM
Data refreshes hourly during market hours. Next update: 6:08 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
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Technical Signals Check
Is DKS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Julie Lodge-Jarrett
SELL
4140 shares
2026-04-17
Edward W Stack
SELL
210478 shares
2026-03-31
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Advanced DKS Option Strategies
Professional options setups generated by AI based on today's DKS price and gamma walls.
