ULTA vs DKS

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Aug 03, 2026

ULTA

57.4
AI Score
VS
ULTA Wins

DKS

55.7
AI Score

Investment Advisor Scores

ULTA

57score
Recommendation
HOLD

DKS

56score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric ULTA DKS Winner
Forward P/E 18.1159 14.43 DKS
PEG Ratio 1.7644 1.4212 DKS
Revenue Growth 11.1% 62.7% DKS
Earnings Growth 15.5% 9.3% ULTA
Tradestie Score 57.4/100 55.7/100 ULTA
Profit Margin 9.4% 4.7% ULTA
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

ULTA 1M: +12.8% · 3M: -4.6% DKS 1M: -14.7% · 3M: -13.7%

Current Technical Phase

ULTA

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 65

RSI (14): 65.2 · Price: $512.83

DKS

Markdown
Sell / avoid

Price below a falling SMA50 (slope -1.7%), weak momentum, RSI 34

RSI (14): 33.7 · Price: $195.91

Fundamentals Snapshot

Metric ULTA DKS
Market Cap
Forward P/E 18.0 13.2
Trailing P/E 19.0 20.0
Revenue (TTM)
Revenue Growth 0.1% 0.6%
Gross Margin 0.4% 0.3%
Operating Margin 0.1% 0.1%
EPS 27.13 9.98
Dividend Yield 0.02%

Frequently Asked Questions

Based on our detailed analysis, ULTA is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.