ULTA vs DKS

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Sep 20, 2026

ULTA

52.7
AI Score
VS
DKS Wins

DKS

61.4
AI Score

Investment Advisor Scores

ULTA

53score
Recommendation
HOLD

DKS

61score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric ULTA DKS Winner
Forward P/E 19.084 10.5263 DKS
PEG Ratio 1.9112 1.0576 DKS
Revenue Growth 8.9% 53.2% DKS
Earnings Growth 13.3% -25.7% ULTA
Tradestie Score 52.7/100 61.4/100 DKS
Profit Margin 9.3% 4.0% ULTA
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

ULTA 1M: -1.1% · 3M: +20.6% DKS 1M: +0.1% · 3M: -40.0%

Current Technical Phase

ULTA

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (6.0% over 20 days), RSI 52

RSI (14): 52.0 · Price: $545.64

DKS

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 46

RSI (14): 45.8 · Price: $137.49

Fundamentals Snapshot

Metric ULTA DKS
Market Cap — —
Forward P/E 18.8 9.0
Trailing P/E 20.0 14.8
Revenue (TTM) — —
Revenue Growth 0.1% 0.5%
Gross Margin 0.4% 0.3%
Operating Margin 0.1% 0.1%
EPS 27.36 9.07
Dividend Yield — 0.04%

Frequently Asked Questions

Based on our detailed analysis, DKS is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.