ULTA vs DKS

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Aug 18, 2026

ULTA

45.3
AI Score
VS
DKS Wins

DKS

61.8
AI Score

Investment Advisor Scores

ULTA

45score
Recommendation
HOLD

DKS

62score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric ULTA DKS Winner
Forward P/E 19.5695 14.9925 DKS
PEG Ratio 1.9053 1.4771 DKS
Revenue Growth 11.1% 62.7% DKS
Earnings Growth 15.5% 9.3% ULTA
Tradestie Score 45.3/100 61.8/100 DKS
Profit Margin 9.4% 4.7% ULTA
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

ULTA 1M: +9.1% · 3M: +3.5% DKS 1M: -10.3% · 3M: -17.4%

Current Technical Phase

ULTA

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (2.7% over 20 days), RSI 53

RSI (14): 53.3 · Price: $521.46

DKS

Markdown
Sell / avoid

Price below a falling SMA50 (slope -3.6%), weak momentum, RSI 33

RSI (14): 33.1 · Price: $183.23

Fundamentals Snapshot

Metric ULTA DKS
Market Cap
Forward P/E 18.3 12.4
Trailing P/E 19.8 18.7
Revenue (TTM)
Revenue Growth 0.1% 0.6%
Gross Margin 0.4% 0.3%
Operating Margin 0.1% 0.1%
EPS 26.01 10.25
Dividend Yield 0.03%

Frequently Asked Questions

Based on our detailed analysis, DKS is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.