DKS vs ULTA

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Aug 25, 2026

DKS

59.3
AI Score
VS
DKS Wins

ULTA

52.5
AI Score

Investment Advisor Scores

DKS

59score
Recommendation
HOLD

ULTA

53score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric DKS ULTA Winner
Forward P/E 12.837 18.5874 DKS
PEG Ratio 1.2642 1.8108 DKS
Revenue Growth 62.7% 11.1% DKS
Earnings Growth 9.3% 15.5% ULTA
Tradestie Score 59.3/100 52.5/100 DKS
Profit Margin 4.7% 9.4% ULTA
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

DKS 1M: -13.0% · 3M: -22.4% ULTA 1M: +13.3% · 3M: +4.6%

Current Technical Phase

DKS

Markdown
Sell / avoid

Price below a falling SMA50 (slope -3.9%), weak momentum, RSI 31

RSI (14): 31.0 · Price: $179.33

ULTA

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (3.0% over 20 days), RSI 59

RSI (14): 58.6 · Price: $538.76

Fundamentals Snapshot

Metric DKS ULTA
Market Cap
Forward P/E 12.1 18.9
Trailing P/E 17.9 19.5
Revenue (TTM)
Revenue Growth 0.6% 0.1%
Gross Margin 0.3% 0.4%
Operating Margin 0.1% 0.1%
EPS 10.26 26.70
Dividend Yield 0.03%

Frequently Asked Questions

Based on our detailed analysis, DKS is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.