DKS vs ULTA

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Oct 22, 2026

DKS

37.0
AI Score
VS
DKS Wins

ULTA

32.1
AI Score

Investment Advisor Scores

DKS

37score
Recommendation
AVOID NEW MONEY

ULTA

32score
Recommendation
EXTENDED

AI Analyst Insights

Detailed Metrics Comparison

Metric DKS ULTA Winner
Forward P/E 11.4025 19.5695 DKS
PEG Ratio 1.1456 1.9591 DKS
Revenue Growth 53.2% 8.9% DKS
Earnings Growth -25.7% 13.3% ULTA
Tradestie Score 37.0/100 32.1/100 DKS
Profit Margin 4.0% 9.3% ULTA
Beta 1.00 1.00 Tie
AI Recommendation AVOID NEW MONEY EXTENDED ULTA

Relative Price Performance (Last 90 Days)

DKS 1M: +11.9% · 3M: -28.1% ULTA 1M: +15.8% · 3M: +32.5%

Current Technical Phase

DKS

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 62

RSI (14): 61.6 · Price: $148.15

ULTA

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (4.5% over 20 days), RSI 74

RSI (14): 74.1 · Price: $629.62

Fundamentals Snapshot

Metric DKS ULTA
Market Cap — —
Forward P/E 9.6 21.2
Trailing P/E 15.5 21.6
Revenue (TTM) — —
Revenue Growth 0.5% 0.1%
Gross Margin 0.3% 0.4%
Operating Margin 0.1% 0.1%
EPS 9.21 27.96
Dividend Yield 0.03% —

Frequently Asked Questions

Based on our detailed analysis, DKS is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.