GOOG vs SHOP

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Jul 27, 2026

GOOG

51.5
AI Score
VS
SHOP Wins

SHOP

58.1
AI Score

Investment Advisor Scores

GOOG

52score
Recommendation
HOLD

SHOP

58score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric GOOG SHOP Winner
Forward P/E 24.2131 59.1716 GOOG
PEG Ratio 1.3462 2.5698 GOOG
Revenue Growth 24.2% 34.3% SHOP
Earnings Growth 294.1% -42.3% GOOG
Tradestie Score 51.5/100 58.1/100 SHOP
Profit Margin 54.8% 10.8% GOOG
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

GOOG 1M: -0.3% · 3M: -6.6% SHOP 1M: -3.7% · 3M: -3.3%

Current Technical Phase

GOOG

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 55

RSI (14): 55.3 · Price: $356.65

SHOP

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 47

RSI (14): 46.6 · Price: $117.15

Fundamentals Snapshot

Metric GOOG SHOP
Market Cap
Forward P/E 24.2 50.2
Trailing P/E 16.8 120.0
Revenue (TTM)
Revenue Growth 0.2% 0.3%
Gross Margin 0.6% 0.5%
Operating Margin 0.3% 0.2%
EPS 19.82 1.02
Dividend Yield 0.00%

Frequently Asked Questions

Based on our detailed analysis, SHOP is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.