GOOG vs SHOP

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Oct 07, 2026

GOOG

66.3
AI Score
VS
GOOG Wins

SHOP

42.2
AI Score

Investment Advisor Scores

GOOG

66score
Recommendation
STRONG BUY

SHOP

42score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric GOOG SHOP Winner
Forward P/E 21.7865 58.8235 GOOG
PEG Ratio 1.1971 1.7339 GOOG
Revenue Growth 24.2% 33.7% SHOP
Earnings Growth 294.0% 68.1% GOOG
Tradestie Score 66.3/100 42.2/100 GOOG
Profit Margin 54.8% 14.5% GOOG
Beta 1.00 1.00 Tie
AI Recommendation STRONG BUY HOLD GOOG

Relative Price Performance (Last 90 Days)

GOOG 1M: +3.6% · 3M: -2.5% SHOP 1M: +23.8% · 3M: +34.8%

Current Technical Phase

GOOG

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 56

RSI (14): 56.0 · Price: $347.37

SHOP

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (6.2% over 20 days), RSI 71

RSI (14): 71.3 · Price: $166.03

Fundamentals Snapshot

Metric GOOG SHOP
Market Cap — —
Forward P/E 22.9 67.7
Trailing P/E 17.3 111.1
Revenue (TTM) — —
Revenue Growth 0.2% 0.3%
Gross Margin 0.6% 0.5%
Operating Margin 0.3% 0.2%
EPS 19.93 1.48
Dividend Yield 0.00% —

Frequently Asked Questions

Based on our detailed analysis, GOOG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.