SHOP vs ROKU

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Nov 11, 2026

SHOP

59.7
AI Score
VS
SHOP Wins

ROKU

43.9
AI Score

Investment Advisor Scores

SHOP

60score
Recommendation
HOLD

ROKU

44score
Recommendation
HOLD

AI Analyst Insights

AI insights temporarily unavailable

Detailed Metrics Comparison

Metric SHOP ROKU Winner
Revenue 10.49B 4.11B SHOP
Net Income 1.38B 433.25M SHOP
Gross Margin 48.0% 46.0% SHOP
Net Margin 13.2% 10.6% SHOP
Operating Income 1.44B 362.04M SHOP
ROE 10.8% 14.3% ROKU
ROA 9.4% 8.8% SHOP
Total Assets 14.66B 4.92B SHOP
Cash 1.87B 2.52B ROKU
Current Ratio 4.86 2.70 SHOP
Free Cash Flow 1.95B 694.90M SHOP

Relative Price Performance (Last 90 Days)

SHOP 1M: -16.2% · 3M: -6.6% ROKU 1M: +4.4% · 3M: +5.7%

Current Technical Phase

SHOP

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 43

RSI (14): 43.3 · Price: $148.00

ROKU

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (0.8% over 20 days), RSI 61

RSI (14): 61.2 · Price: $160.52

Fundamentals Snapshot

Metric SHOP ROKU
Market Cap — —
Forward P/E 59.8 40.6
Trailing P/E 93.3 46.2
Revenue (TTM) — —
Revenue Growth 0.3% 0.2%
Gross Margin 0.5% 0.5%
Operating Margin 0.2% 0.1%
EPS 1.63 3.47
Dividend Yield — —

Frequently Asked Questions

Based on our detailed analysis, SHOP is currently the stronger investment candidate, winning 9 of the key financial metrics based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.