SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$23.92
0.34 (1.44%)
▲
5d:
-1.52%
30d:
+15.61%
90d:
+6.03%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 06, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: SONY shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: SONY shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.29
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.53
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $23.92, which is considered extended relative to its 30-day fair value range of $21.30 to $23.68. From a valuation perspective, the stock is trading at a premium (Forward PE: 18.8) compared to its historical average (16.9). At these levels, the market is pricing in 3.6% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SONY is in a uptrend. Immediate support is located at $23.18, while resistance sits at $24.67.
Market Sentiment: SONY scores 36/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $30.00 (+26.6%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SONY is in a uptrend. Immediate support is located at $23.18, while resistance sits at $24.67.
Market Sentiment: SONY scores 36/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $30.00 (+26.6%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$21.30 -
$23.68
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
29.5%
All Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (36/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 26.6% below Wall St target ($30.00)
- NEUTRAL: Market pricing in 3.6% annual earnings growth - fairly valued
- WARNING: Composite score 44/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$21.30 -
$23.68
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$23.18
Resistance Level
$24.67
Current Trend
Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
18.83
Wall Street Target
$30.00
(+26.6%)
Revenue Growth (YoY)
8.2%
Earnings Growth (YoY)
47.6%
Profit Margin
-1.8%
Valuation Premium vs History
+3.6% premium
PE vs Historical
18.8 vs 16.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.6%
(market-implied from PE analysis)
1-Year Target
$24.55
(+4%)
2-Year Target
$25.44
(+7%)
3-Year Target
$26.35
(+11%)
3-Yr Target (if PE normalizes)
(PE: 19→17)
PE COMPRESSION
$23.65
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: -39.6%)
$25.02
(+6%)
Base:
(SPY PE: 18.8, Growth: -39.6%)
$23.42
(-1%)
Bear:
(PE: 16.0, Growth: -39.6%)
$19.91
(-16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (19x PE) as earnings recover.
Trailing PE: 20.76 | Current EPS (TTM): $1.17
Bull Case
$28.75
(+20%)
Analyst growth 7.6%, PE expands to 22.8
Base Case
$26.13
(+9%)
Market implied 7.6%, PE stable at 20.8
Bear Case
$16.52
(-31%)
Severe decline -20.0%, PE contracts to 17.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 22, 2026 11:06 AM ET
Data refreshes hourly during market hours. Next update: 12:06 PM
Data refreshes hourly during market hours. Next update: 12:06 PM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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