SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$25.21
-0.01 (-0.02%)
▼
5d:
+3.47%
30d:
+7.62%
90d:
+21.82%
WAIT
LOW Confidence
Analysis Updated: Oct 21, 2026 12:00 AM ET
Earnings: Nov 05, 2026
14d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: SONY shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: SONY shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.51
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.66
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 17.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $25.20, which is considered extended relative to its 30-day fair value range of $23.35 to $24.53. From a valuation perspective, the stock is trading at a premium (Forward PE: 20.0) compared to its historical average (17.4). At these levels, the market is pricing in 4.8% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SONY is in a strong uptrend. The price is approaching resistance at $25.21. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SONY scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $29.50 (+17.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SONY is in a strong uptrend. The price is approaching resistance at $25.21. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SONY scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $29.50 (+17.0%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$23.35 -
$24.53
Company Quality Score
36/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
25.2%
All Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (30/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($29.50)
- NEUTRAL: Trading at premium valuation - market expects 4.8% growth which is achievable
- WARNING: Composite score 36/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$23.35 -
$24.53
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$23.27
Resistance Level
$25.21
Current Trend
Strong Uptrend
Technical data as of
Oct 20, 2026
Fundamental Context
Forward P/E (Next Year Est.)
20.03
Wall Street Target
$29.50
(+17.0%)
Revenue Growth (YoY)
8.2%
Earnings Growth (YoY)
47.6%
Profit Margin
-1.8%
Valuation Premium vs History
+4.8% premium
PE vs Historical
20.0 vs 17.4
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.8%
(market-implied from PE analysis)
1-Year Target
$26.42
(+5%)
2-Year Target
$27.69
(+10%)
3-Year Target
$29.02
(+15%)
3-Yr Target (if PE normalizes)
(PE: 20→17)
PE COMPRESSION
$25.21
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.0, Growth: -39.6%)
$24.91
(+-1%)
Base:
(SPY PE: 19.9, Growth: -39.6%)
$24.70
(-2%)
Bear:
(PE: 16.9, Growth: -39.6%)
$21.00
(-17%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (20x PE) as earnings recover.
Trailing PE: 20.47 | Current EPS (TTM): $1.21
Bull Case
$28.35
(+12%)
Analyst growth 4.0%, PE expands to 22.5
Base Case
$25.77
(+2%)
Market implied 4.0%, PE stable at 20.5
Bear Case
$16.84
(-33%)
Severe decline -20.0%, PE contracts to 17.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 21, 2026 12:31 PM ET
Data refreshes hourly during market hours. Next update: 1:31 PM
Data refreshes hourly during market hours. Next update: 1:31 PM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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