CL Colgate-Palmolive Company PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS Best Cosmetics Stocks 2026 →

Colgate-Palmolive (CL) Stock: Buy, Sell, or Hold?

$98.00
-0.09 (-0.09%) ▼
5d: -0.77% 30d: +8.95% 90d: +5.46%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (25%)
Quality Score
23/100
Position
EXTENDED
30-Day Fair Range
$89.71 – $97.13
Position: EXTENDED
Forward P/E & Valuation
23.9x FAIR
vs 21.9x historical avg
Wall Street Target
$101.70
+3.8% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$91.71 / $101.18
Trend: Strong Downtrend
💡Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: CL shows conflicting indicators. Wait for confirmation before entering.

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Interactive Price Chart (1 Month)

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Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$110.83
Based on 4.3% avg growth
INTRINSIC VALUE TODAY
$68.82
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.9x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: CL is currently trading at $98.00, which is considered extended relative to its 30-day fair value range of $89.71 to $97.13. The stock's valuation (Forward PE: 23.9) is in line with its historical norms (21.9). At these levels, the market is pricing in 3.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, CL is in a strong downtrend. Immediate support is located at $91.71, while resistance sits at $101.18.

Market Sentiment: CL scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $89.71 - $97.13
Company Quality Score 23/100 (STRONG SELL)
Volume Confirmation HIGH
Confidence Score 24.8%

Trading Range & Key Levels

30-Day Trading Range $89.71 - $97.13
Current vs Trading Range EXTENDED
Support Level $91.71
Resistance Level $101.18
Current Trend Strong Downtrend
Technical data as of Nov 11, 2026

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Quantitative Signal Breakdown

  • BEARISH: Price extended above range
  • BEARISH: Weak technical setup (5/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($101.70)
  • NEUTRAL: Market pricing in 3.0% annual earnings growth - fairly valued
  • WARNING: Composite score 23/100 in the bottom quintile — this cohort historically lags the market

Fundamental Context

Forward P/E (Next Year Est.) 23.90
Wall Street Target $101.70 (+3.8%)
Revenue Growth (YoY) 4.6%
Earnings Growth (YoY) 3.3%
Profit Margin 9.7%
Valuation Premium vs History +3.0% premium
PE vs Historical 23.9 vs 21.9 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +3.0% (market-implied from PE analysis)
1-Year Target $100.94 (+3%)
2-Year Target $103.97 (+6%)
3-Year Target $107.09 (+9%)
3-Yr Target (if PE normalizes) (PE: 24→22) PE COMPRESSION $98.12 (+0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 23.9, Growth: 4.6%) $112.03 (+14%)
Base: (SPY PE: 19.9, Growth: 4.6%) $93.09 (-5%)
Bear: (PE: 16.9, Growth: 4.6%) $79.13 (-19%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (38x PE), but valuation improves significantly next year (24x PE) as earnings recover.
Trailing PE: 38.17 | Current EPS (TTM): $2.57
Bull Case $172.14 (+76%)
Analyst growth 59.5%, PE expands to 42.0
Base Case $156.49 (+60%)
Market implied 59.5%, PE stable at 38.2
Bear Case $66.70 (-32%)
Severe decline -20.0%, PE contracts to 32.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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Reddit & Retail Trader Sentiment (CL)

Bullish 2 Retail Mentions
Reddit / WSB Comments
1
Bearish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Nov 6, 2026
Daily AI digest
AI Retail Discussion Summary: Colgate-Palmolive reported solid Q3 earnings, with organic sales growth and improved profitability. Management attributed the strong performance to emerging market demand and premium product strategies.
Key Retail Themes: Emerging market demand Premium product strategies
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams. View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 2:59 AM ET
Data refreshes hourly during market hours. Next update: 3:59 AM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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