Colgate-Palmolive (CL) Stock: Buy, Sell, or Hold?
CL - Colgate-Palmolive Company
$97.39
3.99 (4.27%)
▲
5d:
+5.09%
30d:
+13.34%
90d:
+7.32%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Oct 30, 2026
6d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: CL shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: CL shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$112.90
Based on 4.9% avg growth
INTRINSIC VALUE TODAY
$70.10
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CL is currently trading at $97.39, which is considered extended relative to its 30-day fair value range of $85.24 to $92.00. The stock's valuation (Forward PE: 23.8) is in line with its historical norms (21.8). At these levels, the market is pricing in 3.0% annual earnings growth.
Technical Outlook: Technically, CL is in a strong downtrend. The price is approaching resistance at $97.50. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.3% recently.
Market Sentiment: CL scores 10/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, CL is in a strong downtrend. The price is approaching resistance at $97.50. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.3% recently.
Market Sentiment: CL scores 10/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$85.24 -
$92.00
Company Quality Score
24/100
(STRONG SELL)
Volume Confirmation
HIGH
Confidence Score
27.1%
Protect Your Profits
CL is technically overbought (RSI 74). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range (+5.9% above its trading range)
- BEARISH: Weak technical setup (10/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+4.3%)
- NEUTRAL: Near Wall St target ($98.15)
- BULLISH: Expecting earnings turnaround to 3.0% growth with 4.9% revenue growth
- WARNING: Composite score 24/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$85.24 -
$92.00
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$87.64
Resistance Level
$97.50
Current Trend
Strong Downtrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
23.83
Wall Street Target
$98.15
(+0.8%)
Revenue Growth (YoY)
4.9%
Earnings Growth (YoY)
-5.5%
Profit Margin
9.7%
Valuation Premium vs History
+3.0% premium
PE vs Historical
23.8 vs 21.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.0%
(market-implied from PE analysis)
1-Year Target
$100.31
(+3%)
2-Year Target
$103.32
(+6%)
3-Year Target
$106.42
(+9%)
3-Yr Target (if PE normalizes)
(PE: 24→22)
PE COMPRESSION
$97.36
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 23.8, Growth: 5.7%)
$115.01
(+18%)
Base:
(SPY PE: 19.9, Growth: 5.7%)
$95.86
(-2%)
Bear:
(PE: 16.9, Growth: 5.7%)
$81.48
(-16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (37x PE), but valuation improves significantly next year (24x PE) as earnings recover.
Trailing PE: 37.21 | Current EPS (TTM): $2.51
Bull Case
$167.30
(+72%)
Analyst growth 62.8%, PE expands to 40.9
Base Case
$152.09
(+56%)
Market implied 62.8%, PE stable at 37.2
Bear Case
$63.51
(-35%)
Severe decline -20.0%, PE contracts to 31.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 23, 2026 12:09 AM ET
Data refreshes hourly during market hours. Next update: 1:09 AM
Data refreshes hourly during market hours. Next update: 1:09 AM
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Technical Signals Check
Is CL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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