Clorox (CLX) Stock: Buy, Sell, or Hold?
CLX - Clorox Company
$88.66
3.89 (4.59%)
▲
5d:
+2.85%
30d:
+5.62%
90d:
-7.21%
HOLD
MODERATE Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Nov 02, 2026
9d
Get Alerted When CLX Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: CLX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: CLX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$125.55
Based on 5.9% avg growth
INTRINSIC VALUE TODAY
$77.96
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CLX is currently trading at $88.66, which is considered extended relative to its 30-day fair value range of $81.95 to $86.64. The stock's valuation (Forward PE: 14.9) is in line with its historical norms (15.8). Remarkably, the market is currently pricing in an annual earnings decline of 1.9% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, CLX is in a downtrend. The price is approaching resistance at $88.70. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.6% recently.
Market Sentiment: The stock scores a mixed 56/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, CLX is in a downtrend. The price is approaching resistance at $88.70. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.6% recently.
Market Sentiment: The stock scores a mixed 56/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$81.95 -
$86.64
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
51.0%
Protect Your Profits
Holding CLX? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- NEUTRAL: Mixed technical signals (56/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+4.6%)
- NEUTRAL: Near Wall St target ($96.35)
- NEUTRAL: Bottoming setup forming (56/100) — watch for confirmation
Trading Range Analysis
30-Day Trading Range
$81.95 -
$86.64
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$82.47
Resistance Level
$88.70
Current Trend
Downtrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.89
Wall Street Target
$96.35
(+8.7%)
Revenue Growth (YoY)
-2.0%
Earnings Growth (YoY)
-50.1%
Profit Margin
8.7%
Valuation Discount vs History
-1.9% cheaper
PE vs Historical
14.9 vs 15.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.9%
(market-implied from PE analysis)
1-Year Target
$86.98
(-2%)
2-Year Target
$85.32
(-4%)
3-Year Target
$83.70
(-6%)
3-Yr Target (if PE normalizes)
(PE: 15→16)
$88.82
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 7.9%)
$148.38
(+67%)
Base:
(SPY PE: 14.9, Growth: 7.9%)
$111.25
(+26%)
Bear:
(PE: 12.7, Growth: 7.9%)
$94.56
(+7%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (18x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 17.62 | Current EPS (TTM): $4.81
Bull Case
$115.43
(+30%)
Analyst growth 23.8%, PE expands to 19.4
Base Case
$104.94
(+18%)
Market implied 23.8%, PE stable at 17.6
Bear Case
$57.64
(-35%)
Severe decline -20.0%, PE contracts to 15.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.9 to 15.8
Stabilization Target:
$94.08
(+6.1%)
PE Expansion Potential:
+6.1%
Share & Embed Analysis
Last updated: October 22, 2026 8:43 PM ET
Data refreshes hourly during market hours. Next update: 9:43 PM
Data refreshes hourly during market hours. Next update: 9:43 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is CLX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
Top Rated Household & Personal Products Stocks
Top-rated stocks in Household & Personal Products by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
EL
Estee Lauder Companies I… |
BUY
30 analysts |
$108 | 38 SELL |
|
PG
Procter & Gamble Company |
BUY
25 analysts |
$162 | 26 SELL |
|
ELF
ELF Beauty Inc |
BUY
18 analysts |
$109 | 34 SELL |
|
CL
Colgate-Palmolive Company |
BUY
21 analysts |
$98 | 24 SELL |
|
CHD
Church & Dwight Company … |
HOLD
21 analysts |
$105 | 23 SELL |
Advanced CLX Option Strategies
Professional options setups generated by AI based on today's CLX price and gamma walls.
