CLX Stock Analysis: Buy, Sell, or Hold?
CLX - Clorox Company
$93.09
2.48 (2.74%)
▲
5d:
-3.02%
30d:
-2.19%
90d:
-12.08%
BUY
HIGH Confidence
Analysis Updated: Jun 22, 2026 12:00 AM ET
Earnings: Jul 30, 2026
Smart Money Accumulation
None View Scanner →
Strength: 10.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: CLX shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
✅ BUY SIGNAL: CLX shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$148.81
Based on 8.6% avg growth
INTRINSIC VALUE TODAY
$92.40
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CLX is currently trading at $93.08, which is considered oversold relative to its 30-day fair value range of $90.86 to $97.22. The stock's valuation (Forward PE: 14.5) is in line with its historical norms (15.8). Remarkably, the market is currently pricing in an annual earnings decline of 3.0% over the next few years. This pessimistic expectation contrasts with the company's recent 2.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, CLX is in a strong downtrend. The price is currently testing key support at $90.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $105.29 (+16.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CLX is in a strong downtrend. The price is currently testing key support at $90.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $105.29 (+16.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$90.86 -
$97.22
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
77.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($105.29)
Trading Range Analysis
30-Day Trading Range
$90.86 -
$97.22
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$90.50
Resistance Level
$100.73
Current Trend
Strong Downtrend
Technical data as of
Jun 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.47
Wall Street Target
$105.29
(+16.2%)
Revenue Growth (YoY)
0.1%
Earnings Growth (YoY)
2.7%
Profit Margin
11.2%
Valuation Discount vs History
-3.0% cheaper
PE vs Historical
14.5 vs 15.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.0%
(market-implied from PE analysis)
1-Year Target
$87.88
(-3%)
2-Year Target
$85.25
(-6%)
3-Year Target
$82.69
(-9%)
3-Yr Target (if PE normalizes)
(PE: 14→16)
$90.31
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 13.1%)
$197.46
(+118%)
Base:
(SPY PE: 14.5, Growth: 13.1%)
$131.15
(+45%)
Bear:
(PE: 12.3, Growth: 13.1%)
$111.48
(+23%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 15.58 | Current EPS (TTM): $6.15
Bull Case
$107.31
(+18%)
Analyst growth 1.8%, PE expands to 17.1
Base Case
$97.56
(+8%)
Market implied 1.8%, PE stable at 15.6
Bear Case
$65.14
(-28%)
Severe decline -20.0%, PE contracts to 13.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.5 to 15.8
Stabilization Target:
$98.95
(+9.2%)
PE Expansion Potential:
+9.2%
Share & Embed Analysis
Last updated: June 23, 2026 10:10 AM ET
Data refreshes hourly during market hours. Next update: 11:10 AM
Data refreshes hourly during market hours. Next update: 11:10 AM
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Technical Signals Check
Is CLX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-01-29
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