CLX Stock Analysis: Buy, Sell, or Hold?

CLX - Clorox Company

SPECIALTY CLEANING, POLISHING AND SANITATION PREPARATIONS
$106.69
0.65 (0.61%) ▲
5d: +0.94%
30d: +13.74%
90d: +12.1%
WAIT
LOW Confidence
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Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 03, 2026 0d
Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Aug 7, 2026 at $105.15 · last confirmed Aug 17, 2026

Strength: 6.6/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 MIXED SIGNALS: CLX shows conflicting indicators. Wait for confirmation before entering.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$127.14
Based on 5.9% avg growth
INTRINSIC VALUE TODAY
$78.94
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: CLX is currently trading at $106.69, which is considered extended relative to its 30-day fair value range of $96.15 to $106.12. From a valuation perspective, the stock is trading at a premium (Forward PE: 17.9) compared to its historical average (16.0). At these levels, the market is pricing in 3.9% annual earnings growth.

Technical Outlook: Technically, CLX is in a downtrend. The price is currently testing key support at $104.15. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: CLX scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $96.15 - $106.12
Company Quality Score 43/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 27.1%

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All Signals

  • BEARISH: Price extended above range
  • BEARISH: Weak technical setup (30/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($101.65)
  • BULLISH: Expecting earnings turnaround to 3.9% growth with -2.0% revenue growth
  • WARNING: Composite score 43/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $96.15 - $106.12
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $104.15
Resistance Level $108.95
Current Trend Downtrend
Technical data as of Aug 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 17.92
Wall Street Target $101.65 (-4.7%)
Revenue Growth (YoY) -2.0%
Earnings Growth (YoY) -50.1%
Profit Margin 8.7%
Valuation Premium vs History +3.9% premium
PE vs Historical 17.9 vs 16.0 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +3.9% (market-implied from PE analysis)
1-Year Target $110.85 (+4%)
2-Year Target $115.17 (+8%)
3-Year Target $119.67 (+12%)
3-Yr Target (if PE normalizes) (PE: 18→16) PE COMPRESSION $106.86 (+0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.1, Growth: 7.9%) $149.95 (+41%)
Base: (SPY PE: 17.9, Growth: 7.9%) $133.87 (+26%)
Bear: (PE: 15.2, Growth: 7.9%) $113.79 (+7%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (18x PE) as earnings recover.
Trailing PE: 22.42 | Current EPS (TTM): $4.73
Bull Case $146.84 (+38%)
Analyst growth 25.9%, PE expands to 24.7
Base Case $133.49 (+25%)
Market implied 25.9%, PE stable at 22.4
Bear Case $72.11 (-32%)
Severe decline -20.0%, PE contracts to 19.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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Last updated: August 23, 2026 5:04 AM ET
Data refreshes hourly during market hours. Next update: 6:04 AM
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Technical Signals Check

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Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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Advanced CLX Option Strategies

Professional options setups generated by AI based on today's CLX price and gamma walls.

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