CLX
Clorox Company
SPECIALTY CLEANING, POLISHING AND SANITATION PREPARATIONS
Clorox (CLX) Stock: Buy, Sell, or Hold?
$106.86
+0.26 (+0.24%)
▲
5d:
+7.77%
30d:
+26.54%
90d:
+0.3%
Open in Live Scanner
70/30 Portfolio Builder
Earnings: Nov 02, 2026
0d
Protect CLX Gains
Updated Nov 11, 12:00 AM ET
QUANTITATIVE VERDICT
WAIT
LOW Confidence (18%)
Quality Score
31/100
Position
EXTENDED
30-Day Fair Range
$82.34 – $97.23
Position: EXTENDED
Forward P/E & Valuation
18.0x
FAIR
vs 15.8x historical avg
Wall Street Target
$97.00
-9.2% vs target
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$87.44 / $109.83
Trend: Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: CLX shows conflicting indicators. Wait for confirmation before entering.
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Oct 30, 2026 at $88.00 · last confirmed Nov 10, 2026
Strength: 6.6/10
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$125.55
Based on 5.9% avg growth
INTRINSIC VALUE TODAY
$77.96
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CLX is currently trading at $106.86, which is considered extended relative to its 30-day fair value range of $82.34 to $97.23. From a valuation perspective, the stock is trading at a premium (Forward PE: 17.9) compared to its historical average (15.8). At these levels, the market is pricing in 4.4% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, CLX is in a downtrend. The price is approaching resistance at $109.83. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CLX scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, CLX is in a downtrend. The price is approaching resistance at $109.83. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CLX scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$82.34 -
$97.23
Company Quality Score
31/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
17.6%
Trading Range & Key Levels
30-Day Trading Range
$82.34 -
$97.23
Current vs Trading Range
EXTENDED
Support Level
$87.44
Resistance Level
$109.83
Current Trend
Downtrend
Technical data as of
Nov 11, 2026
Protect Your Profits
CLX is technically overbought (RSI 80). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanQuantitative Signal Breakdown
- BEARISH: Price extended above range (+9.9% above its trading range)
- BEARISH: Weak technical setup (0/100)
- BULLISH: High volume confirmation
- BEARISH: Trading above Wall St target ($97.00)
- NEUTRAL: Market pricing in 4.4% annual earnings growth - fairly valued
- WARNING: Composite score 31/100 in the bottom quintile — this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
17.95
Wall Street Target
$97.00
(-9.2%)
Revenue Growth (YoY)
33.3%
Earnings Growth (YoY)
113.8%
Profit Margin
9.4%
Valuation Premium vs History
+4.4% premium
PE vs Historical
18.0 vs 15.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.4%
(market-implied from PE analysis)
1-Year Target
$111.56
(+4%)
2-Year Target
$116.47
(+9%)
3-Year Target
$121.60
(+14%)
3-Yr Target (if PE normalizes)
(PE: 18→16)
PE COMPRESSION
$107.05
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 7.9%)
$148.38
(+39%)
Base:
(SPY PE: 17.9, Growth: 7.9%)
$134.08
(+26%)
Bear:
(PE: 15.3, Growth: 7.9%)
$113.97
(+7%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (18x PE) as earnings recover.
Trailing PE: 19.17 | Current EPS (TTM): $5.56
Bull Case
$125.58
(+18%)
Analyst growth 7.1%, PE expands to 21.1
Base Case
$114.16
(+7%)
Market implied 7.1%, PE stable at 19.2
Bear Case
$72.49
(-32%)
Severe decline -20.0%, PE contracts to 16.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (CLX)
Bearish
3 Retail Mentions
Reddit / WSB Comments
1
Bearish
StockTwits Volume
2 msgs
24h retail stream
Last Tracked
Nov 12, 2026
Daily AI digest
AI Retail Discussion Summary:
StockTwits messages indicate a bullish sentiment towards $CLX stock with traders praising a decent end-of-day surge.
Key Retail Themes:
positive stock performance
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 3:15 AM ET
Data refreshes hourly during market hours. Next update: 4:15 AM
Data refreshes hourly during market hours. Next update: 4:15 AM
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Technical Signals Check
Is CLX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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