Dollar General (DG) Stock: Buy, Sell, or Hold?
DG - Dollar General Corp.
$124.47
1.46 (1.19%)
â˛
5d:
+1.2%
30d:
+3.0%
90d:
+14.52%
WAIT
LOW Confidence
Analysis Updated: Sep 17, 2026 12:00 AM ET
Earnings: Aug 27, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: DG is fairly priced but lacks strong directional signals. At -1.7% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: DG is fairly priced but lacks strong directional signals. At -1.7% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$182.94
Based on 7.1% avg growth
INTRINSIC VALUE TODAY
$113.59
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DG is currently trading at $124.47, which is considered fair relative to its 30-day fair value range of $120.94 to $128.21. The stock's valuation (Forward PE: 17.0) is in line with its historical norms (18.0). Remarkably, the market is currently pricing in an annual earnings decline of 1.7% over the next few years. This pessimistic expectation contrasts with the company's recent 33.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DG is in a strong uptrend. The price is currently testing key support at $122.25. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: DG scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $139.55 (+13.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, DG is in a strong uptrend. The price is currently testing key support at $122.25. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: DG scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $139.55 (+13.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$120.94 -
$128.21
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
47.6%
Protect Your Profits
Holding DG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($139.55)
- WARNING: Composite score 44/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$120.94 -
$128.21
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$122.25
Resistance Level
$133.76
Current Trend
Strong Uptrend
Technical data as of
Sep 17, 2026
Fundamental Context
Forward P/E (Next Year Est.)
17.04
Wall Street Target
$139.55
(+13.4%)
Revenue Growth (YoY)
5.2%
Earnings Growth (YoY)
33.3%
Profit Margin
3.9%
Valuation Discount vs History
-1.7% cheaper
PE vs Historical
17.0 vs 18.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.7%
(market-implied from PE analysis)
1-Year Target
$120.92
(-2%)
2-Year Target
$118.86
(-3%)
3-Year Target
$116.84
(-5%)
3-Yr Target (if PE normalizes)
(PE: 17â18)
$123.45
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 10.2%)
$195.14
(+59%)
Base:
(SPY PE: 17.0, Growth: 10.2%)
$164.67
(+34%)
Bear:
(PE: 14.5, Growth: 10.2%)
$139.97
(+14%)
đ
Valuation based on Current Earnings
Trailing PE: 16.78 | Current EPS (TTM): $7.43
Bull Case
$133.30
(+8%)
Analyst growth -2.8%, PE expands to 18.5
Base Case
$121.18
(-2%)
Market implied -2.8%, PE stable at 16.8
Bear Case
$84.80
(-31%)
Severe decline -20.0%, PE contracts to 14.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 17.0 to 18.0
Stabilization Target:
$129.96
(+5.7%)
PE Expansion Potential:
+5.7%
Share & Embed Analysis
Last updated: September 17, 2026 3:42 PM ET
Data refreshes hourly during market hours. Next update: 4:42 PM
Data refreshes hourly during market hours. Next update: 4:42 PM
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Technical Signals Check
Is DG showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-30
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