McDonald's (MCD) Stock: Buy, Sell, or Hold?

MCD - McDonald's Corporation

RETAIL-EATING PLACES
$252.63
6.38 (2.59%) ▲
5d: +4.18%
30d: +6.0%
90d: -4.58%
WAIT
LOW Confidence
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Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Nov 04, 2026 11d
Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 15, 2026 at $242.50 · last confirmed Oct 20, 2026

Strength: 5.8/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 MIXED SIGNALS: MCD shows conflicting indicators. Wait for confirmation before entering.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$369.26
Based on 5.4% avg growth
INTRINSIC VALUE TODAY
$229.28
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.7x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: MCD is currently trading at $252.63, which is considered extended relative to its 30-day fair value range of $233.07 to $248.28. From a valuation perspective, the stock is trading at a discount (Forward PE: 18.4) compared to its historical average (20.7). Remarkably, the market is currently pricing in an annual earnings decline of 3.9% over the next few years. This pessimistic expectation contrasts with the company's recent 5.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, MCD is in a strong downtrend. The price is approaching resistance at $252.88. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: MCD scores 35/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $291.69 (+15.5%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $233.07 - $248.28
Company Quality Score 45/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 26.2%

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All Signals

  • BEARISH: Price extended above range
  • BEARISH: Weak technical setup (35/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading below Wall St target ($291.69)
  • WARNING: Composite score 45/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $233.07 - $248.28
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $232.50
Resistance Level $252.88
Current Trend Strong Downtrend
Technical data as of Oct 22, 2026

Fundamental Context

Forward P/E (Next Year Est.) 18.37
Wall Street Target $291.69 (+15.5%)
Revenue Growth (YoY) 3.7%
Earnings Growth (YoY) 5.7%
Profit Margin 31.7%
Valuation Discount vs History -3.9% cheaper
PE vs Historical 18.4 vs 20.7 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -3.9% (market-implied from PE analysis)
1-Year Target $242.78 (-4%)
2-Year Target $233.31 (-8%)
3-Year Target $224.21 (-11%)
3-Yr Target (if PE normalizes) (PE: 18→21) $252.59 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 19.9, Growth: 6.7%) $331.55 (+31%)
Base: (SPY PE: 18.4, Growth: 6.7%) $306.74 (+21%)
Bear: (PE: 15.6, Growth: 6.7%) $260.73 (+3%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (18x PE) as earnings recover.
Trailing PE: 20.02 | Current EPS (TTM): $12.30
Bull Case $302.79 (+20%)
Analyst growth 11.8%, PE expands to 22.0
Base Case $275.27 (+9%)
Market implied 11.8%, PE stable at 20.0
Bear Case $167.45 (-34%)
Severe decline -20.0%, PE contracts to 17.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 18.4 to 20.7
Stabilization Target: $284.61 (+12.7%)
PE Expansion Potential: +12.7%
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Last updated: October 22, 2026 11:32 PM ET
Data refreshes hourly during market hours. Next update: 12:32 AM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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Advanced MCD Option Strategies

Professional options setups generated by AI based on today's MCD price and gamma walls.

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