MCD McDonald's Corporation RETAIL-EATING PLACES Best Restaurants Stocks 2026 →

McDonald's (MCD) Stock: Buy, Sell, or Hold?

$273.63
-1.17 (-0.43%) ▼
5d: -1.59% 30d: +14.82% 90d: +0.29%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (24%)
Quality Score
33/100
Position
EXTENDED
30-Day Fair Range
$236.64 – $269.71
Position: EXTENDED
Forward P/E & Valuation
20.0x FAIR
vs 20.6x historical avg
Wall Street Target
$299.00
+9.3% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$257.11 / $283.53
Trend: Downtrend
💡Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: MCD shows conflicting indicators. Wait for confirmation before entering.
Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 30, 2026 at $258.12 · last confirmed Nov 9, 2026

Strength: 9.0/10

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Interactive Price Chart (1 Month)

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Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$355.78
Based on 4.8% avg growth
INTRINSIC VALUE TODAY
$220.91
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.6x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: MCD is currently trading at $273.63, which is considered extended relative to its 30-day fair value range of $236.64 to $269.71. The stock's valuation (Forward PE: 20.0) is in line with its historical norms (20.6). Remarkably, the market is currently pricing in an annual earnings decline of 1.0% over the next few years. This pessimistic expectation contrasts with the company's recent 10.4% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, MCD is in a downtrend. Immediate support is located at $257.11, while resistance sits at $283.53.

Market Sentiment: MCD scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $236.64 - $269.71
Company Quality Score 33/100 (SELL)
Volume Confirmation HIGH
Confidence Score 23.8%

Trading Range & Key Levels

30-Day Trading Range $236.64 - $269.71
Current vs Trading Range EXTENDED
Support Level $257.11
Resistance Level $283.53
Current Trend Downtrend
Technical data as of Nov 12, 2026

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Quantitative Signal Breakdown

  • BEARISH: Price extended above range
  • BEARISH: Weak technical setup (0/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($299.00)
  • WARNING: Composite score 33/100 in the bottom quintile — this cohort historically lags the market

Fundamental Context

Forward P/E (Next Year Est.) 20.03
Wall Street Target $299.00 (+9.3%)
Revenue Growth (YoY) 1.1%
Earnings Growth (YoY) 10.4%
Profit Margin 32.4%
Valuation Discount vs History -1.0% cheaper
PE vs Historical 20.0 vs 20.6 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -1.0% (market-implied from PE analysis)
1-Year Target $270.89 (-1%)
2-Year Target $268.18 (-2%)
3-Year Target $265.50 (-3%)
3-Yr Target (if PE normalizes) (PE: 20→21) $273.09 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.0, Growth: 5.6%) $322.10 (+18%)
Base: (SPY PE: 19.9, Growth: 5.6%) $319.41 (+17%)
Bear: (PE: 16.9, Growth: 5.6%) $271.49 (-1%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (20x PE) as earnings recover.
Trailing PE: 21.74 | Current EPS (TTM): $12.64
Bull Case $326.74 (+19%)
Analyst growth 8.1%, PE expands to 23.9
Base Case $297.03 (+9%)
Market implied 8.1%, PE stable at 21.7
Bear Case $186.86 (-32%)
Severe decline -20.0%, PE contracts to 18.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 20.0 to 20.6
Stabilization Target: $281.45 (+2.9%)
PE Expansion Potential: +2.9%
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Reddit & Retail Trader Sentiment (MCD)

Bullish 2 Retail Mentions
Reddit / WSB Comments
1
Bearish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Nov 12, 2026
Daily AI digest
AI Retail Discussion Summary: The latest article suggests that Nvidia's stock could drop by 20 points if Jensen Huang is fired as CEO. Historical data from past CEO ousters at HP, Intel, and KSS indicates that larger losses may come later.
Key Retail Themes: Impact of CEO departure on stock price Historical comparison of similar situations
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams. View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 9:04 PM ET
Data refreshes hourly during market hours. Next update: 10:04 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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