NuSkin Enterprises (NUS) Stock: Buy, Sell, or Hold?

NUS - NuSkin Enterprises, Inc.

WHOLESALE-DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
$4.61
0.06 (1.32%) ▲
5d: -0.43%
30d: -4.55%
90d: -8.53%
WAIT
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 05, 2026

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
â„šī¸ NEUTRAL: NUS is fairly priced but lacks strong directional signals. At -9.1% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$11.97
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$7.43
38.0% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.3x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: NUS is currently trading at $4.61, which is considered slightly low relative to its 30-day fair value range of $4.60 to $4.83. From a valuation perspective, the stock is trading at a discount (Forward PE: 4.0) compared to its historical average (5.3). Remarkably, the market is currently pricing in an annual earnings decline of 9.1% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, NUS is in a strong downtrend. Immediate support is located at $4.45, while resistance sits at $4.88.

Market Sentiment: The stock scores a mixed 41/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $12.77 (+177.0%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position SLIGHTLY LOW
Historical Trading Range $4.60 - $4.83
Company Quality Score 43/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 79.5%

All Signals

  • BULLISH: Price oversold vs 30-day range
  • NEUTRAL: Mixed technical signals (41/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 177.0% below Wall St target ($12.77)
  • WARNING: Composite score 43/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $4.60 - $4.83
Current vs Trading Range SLIGHTLY LOW

Support & Resistance Levels

Support Level $4.45
Resistance Level $4.88
Current Trend Strong Downtrend
Technical data as of Oct 2, 2026

Fundamental Context

Forward P/E (Next Year Est.) 3.97
Wall Street Target $12.77 (+177.0%)
Revenue Growth (YoY) -17.1%
Earnings Growth (YoY) -98.2%
Profit Margin -15.7%
Valuation Discount vs History -9.1% cheaper
PE vs Historical 4.0 vs 5.3 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -9.1% (market-implied from PE analysis)
1-Year Target $4.19 (-9%)
2-Year Target $3.81 (-17%)
3-Year Target $3.46 (-25%)
3-Yr Target (if PE normalizes) (PE: 4→5) $4.62 (+0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.4, Growth: 41.5%) $66.99 (+1353%)
Base: (SPY PE: 4.0, Growth: 41.5%) $13.05 (+183%)
Bear: (PE: 3.4, Growth: 41.5%) $11.09 (+141%)
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 4.0 to 5.3
Stabilization Target: $6.15 (+33.4%)
PE Expansion Potential: +33.4%
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Last updated: October 03, 2026 4:02 AM ET
Data refreshes hourly during market hours. Next update: 5:02 AM
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Insider Activity (6 Months)
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NEUTRAL

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