NuSkin Enterprises (NUS) Stock: Buy, Sell, or Hold?

NUS - NuSkin Enterprises, Inc.

WHOLESALE-DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
$4.85
-0.03 (-0.61%) â–ŧ
5d: +3.19%
30d: +0.0%
90d: -10.85%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 05, 2026

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
â„šī¸ NEUTRAL: NUS is fairly priced but lacks strong directional signals. At -8.1% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$12.20
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$7.57
36.0% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.4x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: NUS is currently trading at $4.85, which is considered fair relative to its 30-day fair value range of $4.66 to $5.08. From a valuation perspective, the stock is trading at a discount (Forward PE: 4.2) compared to its historical average (5.4). Remarkably, the market is currently pricing in an annual earnings decline of 8.1% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, NUS is in a strong downtrend. The price is approaching resistance at $4.98. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: NUS scores 73/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $12.77 (+163.3%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position FAIR
Historical Trading Range $4.66 - $5.08
Company Quality Score 51/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 83.3%

All Signals

  • NEUTRAL: Price in fair range
  • BULLISH: Strong technical setup (73/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 163.3% below Wall St target ($12.77)
  • WARNING: Composite score 51/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $4.66 - $5.08
Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $4.55
Resistance Level $4.98
Current Trend Strong Downtrend
Technical data as of Sep 11, 2026

Fundamental Context

Forward P/E (Next Year Est.) 4.18
Wall Street Target $12.77 (+163.3%)
Revenue Growth (YoY) -17.1%
Earnings Growth (YoY) -98.2%
Profit Margin -15.7%
Valuation Discount vs History -8.1% cheaper
PE vs Historical 4.2 vs 5.4 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -8.1% (market-implied from PE analysis)
1-Year Target $4.46 (-8%)
2-Year Target $4.10 (-16%)
3-Year Target $3.76 (-22%)
3-Yr Target (if PE normalizes) (PE: 4→5) $4.86 (+0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.2, Growth: 41.5%) $66.24 (+1266%)
Base: (SPY PE: 4.2, Growth: 41.5%) $13.73 (+183%)
Bear: (PE: 3.6, Growth: 41.5%) $11.67 (+141%)
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 4.2 to 5.4
Stabilization Target: $6.26 (+29.2%)
PE Expansion Potential: +29.2%
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Last updated: September 12, 2026 10:46 PM ET
Data refreshes hourly during market hours. Next update: 11:46 PM
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Insider Activity (6 Months)
0
Buys
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Sells
0
Net
NEUTRAL

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