PRPL Stock Analysis: Buy, Sell, or Hold?
PRPL - Purple Innovation, Inc. Common Stock
$5.50
-0.03 (-0.54%)
▼
5d:
-12.84%
30d:
-27.92%
90d:
+1268.5%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 10, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: PRPL is down 12.8% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: PRPL is down 12.8% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
In-depth Analysis How we analyze
Valuation Analysis: PRPL is currently trading at $5.50, which is considered slightly low relative to its 30-day fair value range of $4.62 to $9.07.
Technical Outlook: Technically, PRPL is in a strong uptrend. The price is currently testing key support at $5.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 50/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $25.00 (+352.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, PRPL is in a strong uptrend. The price is currently testing key support at $5.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 50/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $25.00 (+352.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$4.62 -
$9.07
Company Quality Score
50/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
82.6%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (50/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 352.1% below Wall St target ($25.00)
- WARNING: Composite score 50/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$4.62 -
$9.07
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$5.50
Resistance Level
$9.88
Current Trend
Strong Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-0.98
Wall Street Target
$25.00
(+352.1%)
Revenue Growth (YoY)
-6.5%
Earnings Growth (YoY)
-60.2%
Profit Margin
-10.7%
Share & Embed Analysis
Last updated: August 24, 2026 12:55 PM ET
Data refreshes hourly during market hours. Next update: 1:55 PM
Data refreshes hourly during market hours. Next update: 1:55 PM
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Technical Signals Check
Is PRPL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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