PRPL Stock Analysis: Buy, Sell, or Hold?
PRPL - Purple Innovation, Inc. Common Stock
$0.33
0.00 (-0.21%)
▼
5d:
-8.62%
30d:
-16.93%
90d:
-46.37%
HOLD
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 04, 2026
20d
Get Alerted When PRPL Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: PRPL shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
📊 HOLD: PRPL shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
In-depth Analysis How we analyze
Valuation Analysis: PRPL is currently trading at $0.33, which is considered oversold relative to its 30-day fair value range of $0.35 to $0.42.
Technical Outlook: Technically, PRPL is in a strong downtrend. The price is currently testing key support at $0.36. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PRPL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $0.82 (+151.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PRPL is in a strong downtrend. The price is currently testing key support at $0.36. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PRPL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $0.82 (+151.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$0.35 -
$0.42
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.9%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 151.8% below Wall St target ($0.82)
- CAUTION: 5-day price weakness (-8.6%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$0.35 -
$0.42
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$0.36
Resistance Level
$0.44
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-1.61
Wall Street Target
$0.83
(+151.8%)
Revenue Growth (YoY)
-8.1%
Earnings Growth (YoY)
-60.2%
Profit Margin
-13.7%
Share & Embed Analysis
Last updated: July 14, 2026 12:37 AM ET
Data refreshes hourly during market hours. Next update: 1:37 AM
Data refreshes hourly during market hours. Next update: 1:37 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is PRPL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
Top Rated Furnishings, Fixtures & Appliances Stocks
Top-rated stocks in Furnishings, Fixtures & Appliances by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
SN
SharkNinja, Inc. |
STRONG BUY
12 analysts |
$157 | 60 HOLD |
|
MHK
Mohawk Industries Inc |
BUY
18 analysts |
$120 | 58 HOLD |
|
LOVE
The Lovesac Company |
STRONG BUY
6 analysts |
$24 | 56 HOLD |
|
SGI
Somnigroup International… |
STRONG BUY
10 analysts |
$97 | 52 HOLD |
|
PATK
Patrick Industries Inc |
STRONG BUY
9 analysts |
$111 | 53 HOLD |
