PRPL
Purple Innovation, Inc. Common Stock
HOUSEHOLD FURNITURE
Purple Innovation (PRPL) Stock: Buy, Sell, or Hold?
$1.36
-0.28 (-17.33%)
▼
5d:
-36.45%
30d:
-40.09%
90d:
-78.45%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (77%)
Quality Score
49/100
Position
OVERSOLD
30-Day Fair Range
$1.81 – $2.81
Position: OVERSOLD
Forward P/E & Valuation
-0.2x
Next 12M consensus est.
Wall Street Target
$25.00
+1738.2% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$1.36 / $3.20
Trend: Strong Uptrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
⏸️ WAIT FOR STABILIZATION: PRPL is down 36.4% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
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Interactive Price Chart (1 Month)
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In-depth Analysis How we analyze
Valuation Analysis: PRPL is currently trading at $1.36, which is considered oversold relative to its 30-day fair value range of $1.81 to $2.81.
Technical Outlook: Technically, PRPL is in a strong uptrend. The price is currently testing key support at $1.36. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 17.3% recently.
Market Sentiment: The stock scores a mixed 43/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $25.00 (+1738.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, PRPL is in a strong uptrend. The price is currently testing key support at $1.36. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 17.3% recently.
Market Sentiment: The stock scores a mixed 43/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $25.00 (+1738.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$1.81 -
$2.81
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
77.4%
Trading Range & Key Levels
30-Day Trading Range
$1.81 -
$2.81
Current vs Trading Range
OVERSOLD
Support Level
$1.36
Resistance Level
$3.20
Current Trend
Strong Uptrend
Technical data as of
Nov 13, 2026
Quantitative Signal Breakdown
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (43/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-17.3%)
- BULLISH: Trading 1738.2% below Wall St target ($25.00)
- WARNING: Composite score 48/100 in the bottom quintile — this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
-0.23
Wall Street Target
$25.00
(+1738.2%)
Revenue Growth (YoY)
-18.7%
Earnings Growth (YoY)
-60.2%
Profit Margin
-8.9%
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (PRPL)
Bearish
2 Retail Mentions
Reddit / WSB Comments
1
Bullish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Nov 14, 2026
Daily AI digest
AI Retail Discussion Summary:
Bearish sentiment prevails on StockTwits regarding $PRPL, with one user expressing disappointment about significant price declines.
Key Retail Themes:
Price decline
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 15, 2026 4:30 AM ET
Data refreshes hourly during market hours. Next update: 5:30 AM
Data refreshes hourly during market hours. Next update: 5:30 AM
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Technical Signals Check
Is PRPL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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