Purple Innovation (PRPL) Stock: Buy, Sell, or Hold?
PRPL - Purple Innovation, Inc. Common Stock
$2.10
-0.03 (-1.41%)
▼
5d:
-14.98%
30d:
-45.17%
90d:
+485.61%
WAIT
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 03, 2026
29d
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Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: PRPL is down 15.0% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: PRPL is down 15.0% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
In-depth Analysis How we analyze
Valuation Analysis: PRPL is currently trading at $2.10, which is considered oversold relative to its 30-day fair value range of $2.38 to $3.91.
Technical Outlook: Technically, PRPL is in a strong uptrend. The price is currently testing key support at $2.05. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 45/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $25.00 (+1090.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, PRPL is in a strong uptrend. The price is currently testing key support at $2.05. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 45/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $25.00 (+1090.5%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$2.38 -
$3.91
Company Quality Score
49/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
82.6%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 1090.5% below Wall St target ($25.00)
- WARNING: Composite score 49/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$2.38 -
$3.91
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$2.05
Resistance Level
$3.22
Current Trend
Strong Uptrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-0.37
Wall Street Target
$25.00
(+1090.5%)
Revenue Growth (YoY)
-6.5%
Earnings Growth (YoY)
-60.2%
Profit Margin
-10.7%
Share & Embed Analysis
Last updated: October 04, 2026 2:22 AM ET
Data refreshes hourly during market hours. Next update: 3:22 AM
Data refreshes hourly during market hours. Next update: 3:22 AM
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Technical Signals Check
Is PRPL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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