PRPL Stock Analysis: Buy, Sell, or Hold?
PRPL - Purple Innovation, Inc. Common Stock
$0.42
0.01 (2.44%)
▲
5d:
-1.87%
30d:
+1.67%
90d:
-40.92%
BUY
MODERATE Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Aug 04, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: PRPL shows positive signals but monitor for confirmation. Company currently unprofitable (negative forward earnings). Moderate conviction.
💡 BUY OPPORTUNITY: PRPL shows positive signals but monitor for confirmation. Company currently unprofitable (negative forward earnings). Moderate conviction.
In-depth Analysis How we analyze
Valuation Analysis: PRPL is currently trading at $0.42, which is considered extended relative to its 30-day fair value range of $0.40 to $0.42.
Technical Outlook: Technically, PRPL is in a strong downtrend. Immediate support is located at $0.36, while resistance sits at $0.44.
Market Sentiment: PRPL has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $0.82 (+96.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PRPL is in a strong downtrend. Immediate support is located at $0.36, while resistance sits at $0.44.
Market Sentiment: PRPL has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $0.82 (+96.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$0.40 -
$0.42
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
63.2%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 96.4% below Wall St target ($0.82)
Trading Range Analysis
30-Day Trading Range
$0.40 -
$0.42
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$0.36
Resistance Level
$0.44
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-2.06
Wall Street Target
$0.83
(+96.4%)
Revenue Growth (YoY)
-8.1%
Earnings Growth (YoY)
-60.2%
Profit Margin
-13.7%
Share & Embed Analysis
Last updated: June 23, 2026 10:56 PM ET
Data refreshes hourly during market hours. Next update: 11:56 PM
Data refreshes hourly during market hours. Next update: 11:56 PM
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Technical Signals Check
Is PRPL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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