PRPL Stock Analysis: Buy, Sell, or Hold?
PRPL - Purple Innovation, Inc. Common Stock
$0.36
0.00 (0.92%)
▲
5d:
-7.83%
30d:
-11.62%
90d:
-46.63%
HOLD
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Aug 04, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: PRPL shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
📊 HOLD: PRPL shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
In-depth Analysis How we analyze
Valuation Analysis: PRPL is currently trading at $0.36, which is considered oversold relative to its 30-day fair value range of $0.38 to $0.42.
Technical Outlook: Technically, PRPL is in a strong downtrend. The price is currently testing key support at $0.36. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PRPL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $0.82 (+128.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PRPL is in a strong downtrend. The price is currently testing key support at $0.36. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PRPL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $0.82 (+128.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$0.38 -
$0.42
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.9%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 128.9% below Wall St target ($0.82)
- CAUTION: 5-day price weakness (-7.8%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$0.38 -
$0.42
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$0.36
Resistance Level
$0.44
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-1.77
Wall Street Target
$0.83
(+128.9%)
Revenue Growth (YoY)
-8.1%
Earnings Growth (YoY)
-60.2%
Profit Margin
-13.7%
Share & Embed Analysis
Last updated: July 03, 2026 1:40 AM ET
Data refreshes hourly during market hours. Next update: 2:40 AM
Data refreshes hourly during market hours. Next update: 2:40 AM
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Technical Signals Check
Is PRPL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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