RCI Stock Analysis: Buy, Sell, or Hold?
RCI - Rogers Communications, Inc.
$33.85
-0.23 (-0.67%)
▼
5d:
+3.42%
30d:
+5.39%
90d:
-7.08%
BUY
HIGH Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Oct 22, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: RCI shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: RCI shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$41.09
Based on 3.0% avg growth
INTRINSIC VALUE TODAY
$25.52
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCI is currently trading at $33.85, which is considered fair relative to its 30-day fair value range of $32.44 to $35.02. The stock's valuation (Forward PE: 7.0) is in line with its historical norms (7.3). Remarkably, the market is currently pricing in an annual earnings decline of 1.4% over the next few years. This pessimistic expectation contrasts with the company's recent 59.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, RCI is in a downtrend. Immediate support is located at $32.26, while resistance sits at $35.48.
Market Sentiment: RCI has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $42.18 (+24.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, RCI is in a downtrend. Immediate support is located at $32.26, while resistance sits at $35.48.
Market Sentiment: RCI has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $42.18 (+24.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$32.44 -
$35.02
Company Quality Score
46/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 24.6% below Wall St target ($42.18)
Trading Range Analysis
30-Day Trading Range
$32.44 -
$35.02
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$32.26
Resistance Level
$35.48
Current Trend
Downtrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.97
Wall Street Target
$42.18
(+24.6%)
Revenue Growth (YoY)
7.7%
Earnings Growth (YoY)
59.5%
Profit Margin
27.3%
Valuation Discount vs History
-1.4% cheaper
PE vs Historical
7.0 vs 7.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.4%
(market-implied from PE analysis)
1-Year Target
$33.38
(-1%)
2-Year Target
$32.91
(-3%)
3-Year Target
$32.45
(-4%)
3-Yr Target (if PE normalizes)
(PE: 7→7)
$33.98
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 2.0%)
$106.82
(+216%)
Base:
(SPY PE: 7.0, Growth: 2.0%)
$35.92
(+6%)
Bear:
(PE: 5.9, Growth: 2.0%)
$30.53
(-10%)
📈
Valuation based on Current Earnings
Trailing PE: 4.31 | Current EPS (TTM): $7.90
Bull Case
$23.04
(-32%)
Analyst growth -38.5%, PE expands to 4.8
Base Case
$20.95
(-38%)
Market implied -38.5%, PE stable at 4.3
Bear Case
$23.17
(-32%)
Severe decline -20.0%, PE contracts to 3.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 7.0 to 7.3
Stabilization Target:
$35.45
(+4.7%)
PE Expansion Potential:
+4.7%
Share & Embed Analysis
Last updated: August 02, 2026 1:53 PM ET
Data refreshes hourly during market hours. Next update: 2:53 PM
Data refreshes hourly during market hours. Next update: 2:53 PM
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Technical Signals Check
Is RCI showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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