Rogers Communications (RCI) Stock: Buy, Sell, or Hold?
RCI - Rogers Communications, Inc.
$36.21
0.12 (0.33%)
â˛
5d:
-4.71%
30d:
+1.03%
90d:
-6.6%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Oct 22, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: RCI is fairly priced but lacks strong directional signals. At 0.9% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: RCI is fairly priced but lacks strong directional signals. At 0.9% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$68.43
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$42.49
14.8% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCI is currently trading at $36.21, which is considered fair relative to its 30-day fair value range of $34.99 to $37.06. The stock's valuation (Forward PE: 7.5) is in line with its historical norms (7.3). At these levels, the market is pricing in 0.9% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, RCI is showing sideways momentum. The price is currently testing key support at $35.63. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 40/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $39.85 (+10.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, RCI is showing sideways momentum. The price is currently testing key support at $35.63. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 40/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $39.85 (+10.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$34.99 -
$37.06
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
71.0%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($39.85)
- NEUTRAL: Market pricing in 0.9% annual earnings growth - fairly valued
- WARNING: Composite score 44/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$34.99 -
$37.06
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$35.63
Resistance Level
$38.09
Current Trend
Sideways
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.50
Wall Street Target
$39.85
(+10.4%)
Revenue Growth (YoY)
7.7%
Earnings Growth (YoY)
59.5%
Profit Margin
27.3%
Valuation Premium vs History
+0.9% premium
PE vs Historical
7.5 vs 7.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.9%
(market-implied from PE analysis)
1-Year Target
$36.41
(+1%)
2-Year Target
$36.74
(+2%)
3-Year Target
$37.07
(+3%)
3-Yr Target (if PE normalizes)
(PE: 8â7)
PE COMPRESSION
$36.10
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 67.6%)
$99.08
(+175%)
Base:
(SPY PE: 7.5, Growth: 67.6%)
$36.83
(+2%)
Bear:
(PE: 6.4, Growth: 67.6%)
$31.30
(-13%)
đ
Valuation based on Current Earnings
Trailing PE: 4.48 | Current EPS (TTM): $8.14
Bull Case
$23.70
(-34%)
Analyst growth -40.9%, PE expands to 4.9
Base Case
$21.55
(-40%)
Market implied -40.9%, PE stable at 4.5
Bear Case
$24.78
(-31%)
Severe decline -20.0%, PE contracts to 3.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: September 11, 2026 4:21 PM ET
Data refreshes hourly during market hours. Next update: 5:21 PM
Data refreshes hourly during market hours. Next update: 5:21 PM
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Technical Signals Check
Is RCI showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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