Rogers Communications (RCI) Stock: Buy, Sell, or Hold?
RCI - Rogers Communications, Inc.
$31.75
-0.52 (-1.61%)
âŧ
5d:
+2.25%
30d:
-4.57%
90d:
-2.82%
WAIT
LOW Confidence
Analysis Updated: Oct 21, 2026 12:00 AM ET
Earnings: Oct 23, 2026
TODAY
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: RCI is fairly priced but lacks strong directional signals. At -2.8% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: RCI is fairly priced but lacks strong directional signals. At -2.8% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$67.07
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$41.64
23.8% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCI is currently trading at $31.75, which is considered fair relative to its 30-day fair value range of $30.29 to $34.15. The stock's valuation (Forward PE: 6.6) is in line with its historical norms (7.2). Remarkably, the market is currently pricing in an annual earnings decline of 2.8% over the next few years. This pessimistic expectation contrasts with the company's recent 59.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, RCI is in a downtrend. The price is approaching resistance at $32.57. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $39.19 (+23.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, RCI is in a downtrend. The price is approaching resistance at $32.57. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $39.19 (+23.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$30.29 -
$34.15
Company Quality Score
45/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
72.4%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (47/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 23.4% below Wall St target ($39.19)
- WARNING: Composite score 45/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$30.29 -
$34.15
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$29.26
Resistance Level
$32.57
Current Trend
Downtrend
Technical data as of
Oct 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.64
Wall Street Target
$39.19
(+23.4%)
Revenue Growth (YoY)
7.7%
Earnings Growth (YoY)
59.5%
Profit Margin
27.3%
Valuation Discount vs History
-2.8% cheaper
PE vs Historical
6.6 vs 7.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.8%
(market-implied from PE analysis)
1-Year Target
$30.86
(-3%)
2-Year Target
$30.00
(-6%)
3-Year Target
$29.16
(-8%)
3-Yr Target (if PE normalizes)
(PE: 7â7)
$31.63
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 77.3%)
$97.22
(+206%)
Base:
(SPY PE: 6.6, Growth: 77.3%)
$32.49
(+2%)
Bear:
(PE: 5.6, Growth: 77.3%)
$27.62
(-13%)
đ
Valuation based on Current Earnings
Trailing PE: 3.93 | Current EPS (TTM): $8.21
Bull Case
$20.68
(-35%)
Analyst growth -41.7%, PE expands to 4.3
Base Case
$18.80
(-41%)
Market implied -41.7%, PE stable at 3.9
Bear Case
$21.94
(-31%)
Severe decline -20.0%, PE contracts to 3.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.6 to 7.2
Stabilization Target:
$34.44
(+8.5%)
PE Expansion Potential:
+8.5%
Share & Embed Analysis
Last updated: October 21, 2026 8:25 PM ET
Data refreshes hourly during market hours. Next update: 9:25 PM
Data refreshes hourly during market hours. Next update: 9:25 PM
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Technical Signals Check
Is RCI showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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