Ross Stores (ROST) Stock: Buy, Sell, or Hold?
ROST - Ross Stores Inc
$230.74
5.26 (2.33%)
▲
5d:
-0.4%
30d:
-7.05%
90d:
-3.5%
BUY
MODERATE Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Aug 20, 2026
0d
Smart Money Distribution
Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →
Signal fired Sep 8, 2026 at $229.31 · last confirmed Sep 9, 2026
Strength: 5.6/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: ROST shows positive signals but monitor for confirmation. Market pricing in 2.4% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: ROST shows positive signals but monitor for confirmation. Market pricing in 2.4% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$256.62
Based on 7.4% avg growth
INTRINSIC VALUE TODAY
$159.34
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROST is currently trading at $230.74, which is considered slightly low relative to its 30-day fair value range of $228.82 to $248.80. The stock's valuation (Forward PE: 32.0) is in line with its historical norms (29.9). At these levels, the market is pricing in 2.4% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, ROST is in a uptrend. The price is approaching resistance at $233.45. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: ROST scores 65/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $269.94 (+17.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, ROST is in a uptrend. The price is approaching resistance at $233.45. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: ROST scores 65/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $269.94 (+17.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$228.82 -
$248.80
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
89.0%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (65/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($269.94)
- NEUTRAL: Market pricing in 2.4% annual earnings growth - fairly valued
- BULLISH: Bottoming setup score 65/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$228.82 -
$248.80
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$222.73
Resistance Level
$233.45
Current Trend
Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
32.01
Wall Street Target
$269.94
(+17.0%)
Revenue Growth (YoY)
13.3%
Earnings Growth (YoY)
70.5%
Profit Margin
10.8%
Valuation Premium vs History
+2.4% premium
PE vs Historical
32.0 vs 29.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.4%
(market-implied from PE analysis)
1-Year Target
$236.28
(+2%)
2-Year Target
$241.95
(+5%)
3-Year Target
$247.76
(+7%)
3-Yr Target (if PE normalizes)
(PE: 32→30)
PE COMPRESSION
$231.44
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 32.0, Growth: 10.7%)
$313.20
(+36%)
Base:
(SPY PE: 20.2, Growth: 10.7%)
$197.37
(-15%)
Bear:
(PE: 17.1, Growth: 10.7%)
$167.76
(-27%)
📈
Valuation based on Current Earnings
Trailing PE: 27.23 | Current EPS (TTM): $8.28
Bull Case
$215.94
(-6%)
Analyst growth -12.9%, PE expands to 30.0
Base Case
$196.31
(-15%)
Market implied -12.9%, PE stable at 27.2
Bear Case
$153.33
(-34%)
Severe decline -20.0%, PE contracts to 23.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: September 13, 2026 7:27 AM ET
Data refreshes hourly during market hours. Next update: 8:27 AM
Data refreshes hourly during market hours. Next update: 8:27 AM
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Technical Signals Check
Is ROST showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Karen Sykes
SELL
5506 shares
2026-03-25
Michael J Hartshorn
SELL
15813 shares
2026-03-25
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Advanced ROST Option Strategies
Professional options setups generated by AI based on today's ROST price and gamma walls.
