SLF Stock Analysis: Buy, Sell, or Hold?
SLF - Sun Life Financial Inc.
$78.47
-1.44 (-1.80%)
▼
5d:
-0.66%
30d:
+4.74%
90d:
+20.22%
BUY
MODERATE Confidence
Analysis Updated: Jul 13, 2026 12:00 AM ET
Earnings: Aug 06, 2026
23d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: SLF shows positive signals but monitor for confirmation. Market pricing in 4.4% growth. Moderate conviction.
💡 BUY OPPORTUNITY: SLF shows positive signals but monitor for confirmation. Market pricing in 4.4% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$91.07
Based on 5.7% avg growth
INTRINSIC VALUE TODAY
$56.55
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SLF is currently trading at $78.47, which is considered fair relative to its 30-day fair value range of $75.34 to $79.45. From a valuation perspective, the stock is trading at a premium (Forward PE: 9.2) compared to its historical average (8.1). At these levels, the market is pricing in 4.4% annual earnings growth.
Technical Outlook: Technically, SLF is in a strong downtrend. The price is approaching resistance at $74.68. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. However, the stock is trading significantly above the average Wall Street target of $68.56. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SLF is in a strong downtrend. The price is approaching resistance at $74.68. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. However, the stock is trading significantly above the average Wall Street target of $68.56. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$75.34 -
$79.45
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
66.2%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BEARISH: Trading 12.6% above Wall St target ($68.56)
- BULLISH: Expecting earnings turnaround to 4.4% growth with 0.2% revenue growth
Trading Range Analysis
30-Day Trading Range
$75.34 -
$79.45
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$70.66
Resistance Level
$74.68
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.21
Wall Street Target
$68.56
(-12.6%)
Revenue Growth (YoY)
0.2%
Earnings Growth (YoY)
-48.4%
Profit Margin
8.8%
Valuation Premium vs History
+4.4% premium
PE vs Historical
9.2 vs 8.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.4%
(market-implied from PE analysis)
1-Year Target
$81.92
(+4%)
2-Year Target
$85.53
(+9%)
3-Year Target
$89.29
(+14%)
3-Yr Target (if PE normalizes)
(PE: 9→8)
PE COMPRESSION
$78.57
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 7.4%)
$229.98
(+193%)
Base:
(SPY PE: 9.2, Growth: 7.4%)
$97.20
(+24%)
Bear:
(PE: 7.8, Growth: 7.4%)
$82.62
(+5%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 21.02 | Current EPS (TTM): $3.82
Bull Case
$176.64
(+121%)
Analyst growth 100.0%, PE expands to 23.1
Base Case
$160.58
(+101%)
Market implied 100.0%, PE stable at 21.0
Bear Case
$54.60
(-32%)
Severe decline -20.0%, PE contracts to 17.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 13, 2026 5:43 PM ET
Data refreshes hourly during market hours. Next update: 6:43 PM
Data refreshes hourly during market hours. Next update: 6:43 PM
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Technical Signals Check
Is SLF showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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