Sun Life Financial (SLF) Stock: Buy, Sell, or Hold?
$73.84
+0.28 (+0.38%)
▲
5d:
-9.93%
30d:
-5.18%
90d:
-8.72%
QUANTITATIVE VERDICT
WAIT
LOW Confidence (73%)
Quality Score
45/100
Position
OVERSOLD
30-Day Fair Range
$75.39 – $80.91
Position: OVERSOLD
Forward P/E & Valuation
8.6x
FAIR
vs 8.5x historical avg
Wall Street Target
$65.41
-11.1% vs target
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$71.16 / $82.45
Trend: Strong Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
📊 MIXED SIGNALS: SLF shows conflicting indicators. Wait for confirmation before entering.
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Interactive Price Chart (1 Month)
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Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$95.12
Based on 5.5% avg growth
INTRINSIC VALUE TODAY
$59.06
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SLF is currently trading at $73.84, which is considered oversold relative to its 30-day fair value range of $75.39 to $80.91. The stock's valuation (Forward PE: 8.6) is in line with its historical norms (8.5). At these levels, the market is pricing in 0.5% annual earnings growth.
Technical Outlook: Technically, SLF is in a strong downtrend. Immediate support is located at $71.16, while resistance sits at $82.45.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. However, the stock is trading significantly above the average Wall Street target of $65.41. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SLF is in a strong downtrend. Immediate support is located at $71.16, while resistance sits at $82.45.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. However, the stock is trading significantly above the average Wall Street target of $65.41. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$75.39 -
$80.91
Company Quality Score
45/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
73.3%
Trading Range & Key Levels
30-Day Trading Range
$75.39 -
$80.91
Current vs Trading Range
OVERSOLD
Support Level
$71.16
Resistance Level
$82.45
Current Trend
Strong Downtrend
Technical data as of
Nov 10, 2026
Quantitative Signal Breakdown
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (47/100)
- BULLISH: High volume confirmation
- BEARISH: Trading 11.1% above Wall St target ($65.41)
- BULLISH: Expecting earnings turnaround to 0.5% growth with 0.7% revenue growth
- WARNING: Composite score 45/100 in the bottom quintile — this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
8.59
Wall Street Target
$65.41
(-11.1%)
Revenue Growth (YoY)
0.7%
Earnings Growth (YoY)
-28.6%
Profit Margin
8.6%
Valuation Premium vs History
+0.5% premium
PE vs Historical
8.6 vs 8.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.5%
(market-implied from PE analysis)
1-Year Target
$73.93
(+1%)
2-Year Target
$74.30
(+1%)
3-Year Target
$74.67
(+2%)
3-Yr Target (if PE normalizes)
(PE: 9→9)
PE COMPRESSION
$73.89
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 7.0%)
$208.16
(+183%)
Base:
(SPY PE: 8.6, Growth: 7.0%)
$90.03
(+22%)
Bear:
(PE: 7.3, Growth: 7.0%)
$76.52
(+4%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 18.59 | Current EPS (TTM): $3.97
Bull Case
$162.34
(+121%)
Analyst growth 100.0%, PE expands to 20.5
Base Case
$147.58
(+101%)
Market implied 100.0%, PE stable at 18.6
Bear Case
$50.18
(-32%)
Severe decline -20.0%, PE contracts to 15.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (SLF)
Bullish
2 Retail Mentions
Reddit / WSB Comments
1
Bullish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Feb 14, 2026
Daily AI digest
AI Retail Discussion Summary:
A bullish StockTwits user sets a price target of 71.78++ for $SLF within the next 2 weeks.
Key Retail Themes:
Price target
Bullish sentiment
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 11, 2026 12:14 PM ET
Data refreshes hourly during market hours. Next update: 1:14 PM
Data refreshes hourly during market hours. Next update: 1:14 PM
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Technical Signals Check
Is SLF showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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