WSM Stock Analysis: Buy, Sell, or Hold?
WSM - Williams-Sonoma, Inc.
$239.80
11.14 (4.87%)
▲
5d:
+2.31%
30d:
+5.39%
90d:
+33.23%
BUY
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 26, 2026
21d
Smart Money Accumulation
None View Scanner →
Strength: 6.5/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: WSM shows positive signals but monitor for confirmation. Market pricing in 5.9% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: WSM shows positive signals but monitor for confirmation. Market pricing in 5.9% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$252.08
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$156.52
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WSM is currently trading at $239.80, which is considered extended relative to its 30-day fair value range of $220.53 to $234.98. From a valuation perspective, the stock is trading at a premium (Forward PE: 26.2) compared to its historical average (22.1). At these levels, the market is pricing in 5.9% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is approaching resistance at $241.94. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.9% recently.
Market Sentiment: WSM has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (6th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. However, the stock is trading significantly above the average Wall Street target of $214.65. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is approaching resistance at $241.94. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.9% recently.
Market Sentiment: WSM has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (6th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. However, the stock is trading significantly above the average Wall Street target of $214.65. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$220.53 -
$234.98
Company Quality Score
59/100
(HOLD)
Options IV Signal
6th percentile
(LOW)
Volume Confirmation
HIGH
Confidence Score
64.6%
All Signals
- BEARISH: Price extended above range
- BULLISH: Options cheap (IV 6th percentile)
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+4.9%)
- BEARISH: Trading 10.5% above Wall St target ($214.65)
- NEUTRAL: Trading at premium valuation - market expects 5.9% growth which is achievable
Trading Range Analysis
30-Day Trading Range
$220.53 -
$234.98
Current vs Trading Range
EXTENDED
Expected Move (7 Days)
±$15.82
(6.6%)
Support & Resistance Levels
Support Level
$215.78
Resistance Level
$241.94
Current Trend
Strong Uptrend
Technical data as of
Aug 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
26.20
Wall Street Target
$214.65
(-10.5%)
Revenue Growth (YoY)
4.4%
Earnings Growth (YoY)
4.3%
Profit Margin
13.8%
Valuation Premium vs History
+5.9% premium
PE vs Historical
26.2 vs 22.1
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+5.9%
(market-implied from PE analysis)
1-Year Target
$253.95
(+6%)
2-Year Target
$268.93
(+12%)
3-Year Target
$284.80
(+19%)
3-Yr Target (if PE normalizes)
(PE: 26→22)
PE COMPRESSION
$240.25
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 26.2, Growth: 5.0%)
$277.30
(+16%)
Base:
(SPY PE: 20.7, Growth: 5.0%)
$219.42
(-9%)
Bear:
(PE: 17.6, Growth: 5.0%)
$186.50
(-22%)
📈
Valuation based on Current Earnings
Trailing PE: 25.63 | Current EPS (TTM): $8.92
Bull Case
$258.10
(+8%)
Analyst growth 2.6%, PE expands to 28.2
Base Case
$234.64
(-2%)
Market implied 2.6%, PE stable at 25.6
Bear Case
$155.49
(-35%)
Severe decline -20.0%, PE contracts to 21.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 03, 2026 8:26 PM ET
Data refreshes hourly during market hours. Next update: 9:26 PM
Data refreshes hourly during market hours. Next update: 9:26 PM
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Technical Signals Check
Is WSM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
8
Sells
Net
INSIDERS SELLING
Recent Transactions
Laura Alber
SELL
15000 shares
2026-04-17
Jeffrey Howie
SELL
1419 shares
2026-04-08
Karalyn Yearout
SELL
2267 shares
2026-04-08
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Advanced WSM Option Strategies
Professional options setups generated by AI based on today's WSM price and gamma walls.
