WSM Stock Analysis: Buy, Sell, or Hold?
WSM - Williams-Sonoma, Inc.
$237.58
1.88 (0.80%)
â˛
5d:
-1.66%
30d:
+8.68%
90d:
+23.78%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 26, 2026
1d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: WSM is fairly priced but lacks strong directional signals. At 5.0% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: WSM is fairly priced but lacks strong directional signals. At 5.0% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$255.50
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$158.65
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WSM is currently trading at $237.58, which is considered slightly high relative to its 30-day fair value range of $222.42 to $244.96. From a valuation perspective, the stock is trading at a premium (Forward PE: 26.0) compared to its historical average (22.4). At these levels, the market is pricing in 5.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is currently testing key support at $233.33. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: WSM scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is currently testing key support at $233.33. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: WSM scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$222.42 -
$244.96
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
37.1%
Protect Your Profits
Holding WSM? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Weak technical setup (15/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($229.25)
- NEUTRAL: Trading at premium valuation - market expects 5.0% growth which is achievable
- WARNING: Composite score 44/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$222.42 -
$244.96
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$233.33
Resistance Level
$254.89
Current Trend
Strong Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
25.96
Wall Street Target
$229.25
(-3.5%)
Revenue Growth (YoY)
4.4%
Earnings Growth (YoY)
4.3%
Profit Margin
13.8%
Valuation Premium vs History
+5.0% premium
PE vs Historical
26.0 vs 22.4
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+5.0%
(market-implied from PE analysis)
1-Year Target
$249.46
(+5%)
2-Year Target
$261.93
(+10%)
3-Year Target
$275.03
(+16%)
3-Yr Target (if PE normalizes)
(PE: 26â22)
PE COMPRESSION
$237.35
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 26.0, Growth: 5.0%)
$274.73
(+16%)
Base:
(SPY PE: 20.1, Growth: 5.0%)
$212.43
(-11%)
Bear:
(PE: 17.1, Growth: 5.0%)
$180.57
(-24%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (27x PE), but valuation improves significantly next year (26x PE) as earnings recover.
Trailing PE: 27.19 | Current EPS (TTM): $8.67
Bull Case
$273.72
(+15%)
Analyst growth 5.6%, PE expands to 29.9
Base Case
$248.84
(+5%)
Market implied 5.6%, PE stable at 27.2
Bear Case
$160.28
(-33%)
Severe decline -20.0%, PE contracts to 23.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 23, 2026 9:21 PM ET
Data refreshes hourly during market hours. Next update: 10:21 PM
Data refreshes hourly during market hours. Next update: 10:21 PM
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Technical Signals Check
Is WSM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
8
Sells
Net
INSIDERS SELLING
Recent Transactions
Laura Alber
SELL
15000 shares
2026-04-17
Jeffrey Howie
SELL
1419 shares
2026-04-08
Karalyn Yearout
SELL
2267 shares
2026-04-08
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