Williams-Sonoma (WSM) Stock: Buy, Sell, or Hold?
WSM - Williams-Sonoma, Inc.
$260.80
7.48 (2.95%)
▲
5d:
+3.48%
30d:
+14.47%
90d:
+15.02%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Nov 18, 2026
25d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: WSM shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: WSM shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$262.35
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$162.90
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 23.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WSM is currently trading at $260.80, which is considered extended relative to its 30-day fair value range of $224.19 to $241.06. From a valuation perspective, the stock is trading at a premium (Forward PE: 28.5) compared to its historical average (23.0). At these levels, the market is pricing in 7.4% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is approaching resistance at $261.11. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: WSM scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is approaching resistance at $261.11. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: WSM scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$224.19 -
$241.06
Company Quality Score
35/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
18.1%
Protect Your Profits
WSM is technically overbought (RSI 73). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range (+8.2% above its trading range)
- BEARISH: Weak technical setup (15/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($248.45)
- NEUTRAL: Trading at premium valuation - market expects 7.4% growth which is achievable
- WARNING: Composite score 35/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$224.19 -
$241.06
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$235.80
Resistance Level
$261.11
Current Trend
Strong Uptrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
28.49
Wall Street Target
$248.45
(-4.7%)
Revenue Growth (YoY)
6.7%
Earnings Growth (YoY)
42.0%
Profit Margin
14.7%
Valuation Premium vs History
+7.4% premium
PE vs Historical
28.5 vs 23.0
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+7.4%
(market-implied from PE analysis)
1-Year Target
$280.10
(+7%)
2-Year Target
$300.83
(+15%)
3-Year Target
$323.09
(+24%)
3-Yr Target (if PE normalizes)
(PE: 28→23)
PE COMPRESSION
$260.81
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 28.5, Growth: 5.0%)
$301.58
(+16%)
Base:
(SPY PE: 19.9, Growth: 5.0%)
$210.21
(-19%)
Bear:
(PE: 16.9, Growth: 5.0%)
$178.68
(-32%)
📈
Valuation based on Current Earnings
Trailing PE: 25.98 | Current EPS (TTM): $9.75
Bull Case
$261.60
(+0%)
Analyst growth -6.1%, PE expands to 28.6
Base Case
$237.82
(-9%)
Market implied -6.1%, PE stable at 26.0
Bear Case
$172.26
(-34%)
Severe decline -20.0%, PE contracts to 22.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 23, 2026 7:08 AM ET
Data refreshes hourly during market hours. Next update: 8:08 AM
Data refreshes hourly during market hours. Next update: 8:08 AM
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Technical Signals Check
Is WSM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Professional options setups generated by AI based on today's WSM price and gamma walls.
