Williams-Sonoma (WSM) Stock: Buy, Sell, or Hold?
WSM - Williams-Sonoma, Inc.
$232.30
-1.09 (-0.47%)
âŧ
5d:
+0.17%
30d:
+4.77%
90d:
+3.78%
WAIT
LOW Confidence
Analysis Updated: Oct 2, 2026 12:00 AM ET
Earnings: Nov 18, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: WSM is fairly priced but lacks strong directional signals. At 3.7% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: WSM is fairly priced but lacks strong directional signals. At 3.7% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$260.06
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$161.48
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WSM is currently trading at $232.30, which is considered slightly high relative to its 30-day fair value range of $222.97 to $233.34. From a valuation perspective, the stock is trading at a premium (Forward PE: 25.4) compared to its historical average (22.8). At these levels, the market is pricing in 3.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is approaching resistance at $237.84. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 48/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is approaching resistance at $237.84. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 48/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$222.97 -
$233.34
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
68.8%
Protect Your Profits
Holding WSM? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Options cheap (IV 0th percentile)
- NEUTRAL: Mixed technical signals (48/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($247.85)
- NEUTRAL: Market pricing in 3.7% annual earnings growth - fairly valued
- WARNING: Composite score 52/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$222.97 -
$233.34
Current vs Trading Range
SLIGHTLY HIGH
Expected Move (7 Days)
Âą$13.12
(5.6%)
Support & Resistance Levels
Support Level
$222.77
Resistance Level
$237.84
Current Trend
Strong Uptrend
Technical data as of
Oct 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
25.38
Wall Street Target
$247.85
(+6.7%)
Revenue Growth (YoY)
6.7%
Earnings Growth (YoY)
42.0%
Profit Margin
14.7%
Valuation Premium vs History
+3.7% premium
PE vs Historical
25.4 vs 22.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.7%
(market-implied from PE analysis)
1-Year Target
$240.90
(+4%)
2-Year Target
$249.81
(+8%)
3-Year Target
$259.05
(+12%)
3-Yr Target (if PE normalizes)
(PE: 25â23)
PE COMPRESSION
$232.73
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 25.4, Growth: 5.0%)
$268.62
(+16%)
Base:
(SPY PE: 20.4, Growth: 5.0%)
$215.92
(-7%)
Bear:
(PE: 17.3, Growth: 5.0%)
$183.54
(-21%)
đ
Valuation based on Current Earnings
Trailing PE: 23.36 | Current EPS (TTM): $9.99
Bull Case
$235.23
(+1%)
Analyst growth -8.4%, PE expands to 25.7
Base Case
$213.84
(-8%)
Market implied -8.4%, PE stable at 23.4
Bear Case
$158.71
(-32%)
Severe decline -20.0%, PE contracts to 19.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 03, 2026 4:02 AM ET
Data refreshes hourly during market hours. Next update: 5:02 AM
Data refreshes hourly during market hours. Next update: 5:02 AM
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Technical Signals Check
Is WSM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Laura Alber
SELL
15000 shares
2026-04-17
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SELL
1419 shares
2026-04-08
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2267 shares
2026-04-08
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Advanced WSM Option Strategies
Professional options setups generated by AI based on today's WSM price and gamma walls.
