Williams-Sonoma (WSM) Stock: Buy, Sell, or Hold?
WSM - Williams-Sonoma, Inc.
$226.23
2.49 (1.11%)
▲
5d:
+1.56%
30d:
-7.72%
90d:
+3.42%
HOLD
MODERATE Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Aug 26, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: WSM is fairly valued with market pricing in 3.0% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: WSM is fairly valued with market pricing in 3.0% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$257.78
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$160.06
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WSM is currently trading at $226.23, which is considered oversold relative to its 30-day fair value range of $229.06 to $246.84. The stock's valuation (Forward PE: 24.7) is in line with its historical norms (22.6). At these levels, the market is pricing in 3.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, WSM is in a strong uptrend. Immediate support is located at $218.60, while resistance sits at $238.99.
Market Sentiment: The stock scores a mixed 58/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, WSM is in a strong uptrend. Immediate support is located at $218.60, while resistance sits at $238.99.
Market Sentiment: The stock scores a mixed 58/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$229.06 -
$246.84
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
75.7%
Protect Your Profits
Holding WSM? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (58/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($247.85)
- NEUTRAL: Market pricing in 3.0% annual earnings growth - fairly valued
- NEUTRAL: Bottoming setup forming (58/100) — watch for confirmation
Trading Range Analysis
30-Day Trading Range
$229.06 -
$246.84
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$218.60
Resistance Level
$238.99
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
24.72
Wall Street Target
$247.85
(+9.6%)
Revenue Growth (YoY)
6.7%
Earnings Growth (YoY)
42.0%
Profit Margin
14.7%
Valuation Premium vs History
+3.0% premium
PE vs Historical
24.7 vs 22.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.0%
(market-implied from PE analysis)
1-Year Target
$233.02
(+3%)
2-Year Target
$240.01
(+6%)
3-Year Target
$247.21
(+9%)
3-Yr Target (if PE normalizes)
(PE: 25→23)
PE COMPRESSION
$226.05
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 24.7, Growth: 5.0%)
$261.60
(+16%)
Base:
(SPY PE: 20.2, Growth: 5.0%)
$213.49
(-6%)
Bear:
(PE: 17.1, Growth: 5.0%)
$181.47
(-20%)
📈
Valuation based on Current Earnings
Trailing PE: 23.31 | Current EPS (TTM): $9.60
Bull Case
$234.66
(+4%)
Analyst growth -4.7%, PE expands to 25.6
Base Case
$213.33
(-6%)
Market implied -4.7%, PE stable at 23.3
Bear Case
$152.14
(-33%)
Severe decline -20.0%, PE contracts to 19.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: September 12, 2026 10:43 PM ET
Data refreshes hourly during market hours. Next update: 11:43 PM
Data refreshes hourly during market hours. Next update: 11:43 PM
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Technical Signals Check
Is WSM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
6
Sells
Net
INSIDERS SELLING
Recent Transactions
Laura Alber
SELL
15000 shares
2026-04-17
Jeffrey Howie
SELL
1419 shares
2026-04-08
Karalyn Yearout
SELL
2267 shares
2026-04-08
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Advanced WSM Option Strategies
Professional options setups generated by AI based on today's WSM price and gamma walls.
