YUM Stock Analysis: Buy, Sell, or Hold?
YUM - Yum! Brands, Inc.
$150.74
-1.25 (-0.82%)
▼
5d:
-2.31%
30d:
-1.29%
90d:
-3.63%
BUY
MODERATE Confidence
Analysis Updated: Jun 22, 2026 12:00 AM ET
Earnings: Aug 04, 2026
Smart Money Accumulation
None View Scanner →
Strength: 5.4/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: YUM shows positive signals but monitor for confirmation. Market pricing in 2.3% decline. Moderate conviction.
💡 BUY OPPORTUNITY: YUM shows positive signals but monitor for confirmation. Market pricing in 2.3% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$230.62
Based on 7.4% avg growth
INTRINSIC VALUE TODAY
$143.19
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: YUM is currently trading at $150.74, which is considered fair relative to its 30-day fair value range of $148.79 to $154.25. The stock's valuation (Forward PE: 20.2) is in line with its historical norms (21.7). Remarkably, the market is currently pricing in an annual earnings decline of 2.3% over the next few years. This pessimistic expectation contrasts with the company's recent 72.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, YUM is in a downtrend. The price is approaching resistance at $154.75. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $173.71 (+15.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, YUM is in a downtrend. The price is approaching resistance at $154.75. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $173.71 (+15.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$148.79 -
$154.25
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
70.0%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($173.71)
Trading Range Analysis
30-Day Trading Range
$148.79 -
$154.25
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$145.44
Resistance Level
$154.75
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
20.20
Wall Street Target
$173.71
(+15.2%)
Revenue Growth (YoY)
15.2%
Earnings Growth (YoY)
72.2%
Profit Margin
20.5%
Valuation Discount vs History
-2.3% cheaper
PE vs Historical
20.2 vs 21.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.3%
(market-implied from PE analysis)
1-Year Target
$147.27
(-2%)
2-Year Target
$143.89
(-5%)
3-Year Target
$140.58
(-7%)
3-Yr Target (if PE normalizes)
(PE: 20→22)
$151.04
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 10.7%)
$220.55
(+46%)
Base:
(SPY PE: 20.2, Growth: 10.7%)
$204.52
(+36%)
Bear:
(PE: 17.2, Growth: 10.7%)
$173.84
(+15%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (25x PE), but valuation improves significantly next year (20x PE) as earnings recover.
Trailing PE: 24.51 | Current EPS (TTM): $6.20
Bull Case
$201.26
(+34%)
Analyst growth 20.4%, PE expands to 27.0
Base Case
$182.97
(+21%)
Market implied 20.4%, PE stable at 24.5
Bear Case
$103.35
(-31%)
Severe decline -20.0%, PE contracts to 20.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 20.2 to 21.7
Stabilization Target:
$161.96
(+7.4%)
PE Expansion Potential:
+7.4%
Share & Embed Analysis
Last updated: June 23, 2026 2:23 AM ET
Data refreshes hourly during market hours. Next update: 3:23 AM
Data refreshes hourly during market hours. Next update: 3:23 AM
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Technical Signals Check
Is YUM showing a specific setup today?
Insider Activity (6 Months)
2
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Scott Mezvinsky
SELL
284 shares
2026-02-26
Christopher Lee Turner
SELL
242 shares
2026-02-26
Ro Khanna
BUY
2026-02-17
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