Starbucks (SBUX) Stock: Buy, Sell, or Hold?
SBUX - Starbucks Corp
$96.58
-2.49 (-2.51%)
▼
5d:
-5.32%
30d:
-10.32%
90d:
-4.93%
HOLD
MODERATE Confidence
Analysis Updated: Sep 15, 2026 12:00 AM ET
Earnings: Nov 04, 2026
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Sep 4, 2026 at $104.47 · last confirmed Sep 15, 2026
Strength: 8.0/10
Get Alerted When SBUX Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: SBUX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SBUX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$137.83
Based on 12.2% avg growth
INTRINSIC VALUE TODAY
$85.58
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SBUX is currently trading at $96.58, which is considered oversold relative to its 30-day fair value range of $101.61 to $108.29. The stock's valuation (Forward PE: 30.9) is in line with its historical norms (33.1). Remarkably, the market is currently pricing in an annual earnings decline of 2.2% over the next few years. This pessimistic expectation contrasts with the company's recent 85.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, SBUX is in a uptrend. The price is currently testing key support at $96.04. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 40/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $112.23 (+16.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SBUX is in a uptrend. The price is currently testing key support at $96.04. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 40/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $112.23 (+16.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$101.61 -
$108.29
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
77.1%
Protect Your Profits
Holding SBUX? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($112.23)
- NEUTRAL: Bottoming setup forming (40/100) — watch for confirmation
- CAUTION: 5-day price weakness (-5.3%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$101.61 -
$108.29
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$96.04
Resistance Level
$107.90
Current Trend
Uptrend
Technical data as of
Sep 15, 2026
Fundamental Context
Forward P/E (Next Year Est.)
30.94
Wall Street Target
$112.23
(+16.2%)
Revenue Growth (YoY)
-1.4%
Earnings Growth (YoY)
85.7%
Profit Margin
5.2%
Valuation Discount vs History
-2.2% cheaper
PE vs Historical
30.9 vs 33.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.2%
(market-implied from PE analysis)
1-Year Target
$94.46
(-2%)
2-Year Target
$92.38
(-4%)
3-Year Target
$90.34
(-7%)
3-Yr Target (if PE normalizes)
(PE: 31→33)
$96.65
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 30.9, Growth: 20.4%)
$168.77
(+75%)
Base:
(SPY PE: 20.2, Growth: 20.4%)
$110.12
(+14%)
Bear:
(PE: 17.2, Growth: 20.4%)
$93.60
(-3%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (33x PE), but valuation improves significantly next year (31x PE) as earnings recover.
Forward PE: 32.79 | Forward EPS (Implied): $2.95
Bull Case
$116.62
(+21%)
Analyst growth 15.0%, PE expands to 34.4
Base Case
$96.58
(0%)
Market implied 0.0%, PE stable at 32.8
Bear Case
$73.88
(-24%)
Severe decline -15.0%, PE contracts to 29.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 30.9 to 33.1
Stabilization Target:
$103.32
(+7.0%)
PE Expansion Potential:
+7.0%
Share & Embed Analysis
Last updated: September 15, 2026 11:21 PM ET
Data refreshes hourly during market hours. Next update: 12:21 AM
Data refreshes hourly during market hours. Next update: 12:21 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is SBUX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Brady Brewer
SELL
588 shares
2026-04-17
Jim Banks
SELL
2026-04-15
Brady Brewer
SELL
1641 shares
2026-04-06
Top Rated Restaurants Stocks
Top-rated stocks in Restaurants by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
WING
Wingstop Inc |
STRONG BUY
30 analysts |
$202 | 58 HOLD |
|
YUMC
Yum China Holdings Inc |
STRONG BUY
23 analysts |
$62 | 63 BUY |
|
BROS
Dutch Bros Inc |
STRONG BUY
24 analysts |
$78 | 57 HOLD |
|
DRI
Darden Restaurants Inc |
BUY
31 analysts |
$231 | 64 BUY |
|
DPZ
Domino's Pizza Inc Commo… |
BUY
31 analysts |
$381 | 52 HOLD |
Advanced SBUX Option Strategies
Professional options setups generated by AI based on today's SBUX price and gamma walls.
