Is SBUX stock a Buy, Sell, or Hold?

Based on our analysis, SBUX is currently a WAIT with low confidence. 📊 MIXED SIGNALS: SBUX shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of SBUX stock?

Our analysis estimates the fair value range for SBUX to be between $93.12 and $97.96. The current price is $101.91.

What is the analyst price target for SBUX?

The average Wall Street analyst price target for SBUX is $110.69. This implies a potential upside of 8.6% from current levels.

Starbucks (SBUX) Stock: Buy, Sell, or Hold?

SBUX - Starbucks Corp

RETAIL-EATING & DRINKING PLACES

$101.91

2.83 (2.86%) ▲

5d: +5.19%

30d: +8.25%

90d: -1.3%

WAIT

LOW Confidence

Protect Your SBUX Gains

Analysis Updated: Oct 22, 2026 12:00 AM ET

Earnings: Oct 29, 2026 5d

Smart Money Accumulation

Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →

Signal fired Oct 7, 2026 at $94.53 · last confirmed Oct 19, 2026

Strength: 5.5/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 MIXED SIGNALS: SBUX shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 20.1%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$137.38

Based on 12.1% avg growth

INTRINSIC VALUE TODAY

$85.30

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: SBUX is currently trading at $101.91, which is considered extended relative to its 30-day fair value range of $93.12 to $97.96. The stock's valuation (Forward PE: 32.5) is in line with its historical norms (32.8). Remarkably, the market is currently pricing in an annual earnings decline of 0.2% over the next few years. This pessimistic expectation contrasts with the company's recent 85.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, SBUX is in a downtrend. The price is approaching resistance at $102.03. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: SBUX scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED

Historical Trading Range $93.12 - $97.96

Company Quality Score 40/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 23.8%

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All Signals

BEARISH: Price extended above range
BEARISH: Weak technical setup (30/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($110.69)
WARNING: Composite score 40/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $93.12 - $97.96

Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $90.52

Resistance Level $102.03

Current Trend Downtrend

Technical data as of Oct 22, 2026

Fundamental Context

Forward P/E (Next Year Est.) 32.54

Wall Street Target $110.69 (+8.6%)

Revenue Growth (YoY) -1.4%

Earnings Growth (YoY) 85.7%

Profit Margin 5.2%

Valuation Discount vs History -0.2% cheaper

PE vs Historical 32.5 vs 32.8 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -0.2% (market-implied from PE analysis)

1-Year Target $101.71 (0%)

2-Year Target $101.50 (0%)

3-Year Target $101.30 (-1%)

3-Yr Target (if PE normalizes) (PE: 33→33) $102.09 (+0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 32.5, Growth: 20.1%) $176.40 (+73%)

Base: (SPY PE: 19.9, Growth: 20.1%) $107.65 (+6%)

Bear: (PE: 16.9, Growth: 20.1%) $91.50 (-10%)

📈 Valuation based on Current Earnings

Forward PE: 30.86 | Forward EPS (Implied): $3.30

Bull Case $123.06 (+21%)

Analyst growth 15.0%, PE expands to 32.4

Base Case $101.91 (0%)

Market implied 0.0%, PE stable at 30.9

Bear Case $77.96 (-24%)

Severe decline -15.0%, PE contracts to 27.8

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 32.5 to 32.8

Stabilization Target: $102.71 (+0.8%)

PE Expansion Potential: +0.8%

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Last updated: October 22, 2026 11:02 PM ET
Data refreshes hourly during market hours. Next update: 12:02 AM

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Insider Activity (6 Months)

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