Zebra Technologies (ZBRA) Stock: Buy, Sell, or Hold?
ZBRA - Zebra Technologies Corporation
$384.16
-6.84 (-1.75%)
âŧ
5d:
+1.76%
30d:
+3.54%
90d:
+47.8%
WAIT
LOW Confidence
Analysis Updated: Oct 22, 2026 12:00 AM ET
Earnings: Nov 03, 2026
10d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: ZBRA is fairly priced but lacks strong directional signals. At 8.7% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: ZBRA is fairly priced but lacks strong directional signals. At 8.7% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$379.41
Based on 4.9% avg growth
INTRINSIC VALUE TODAY
$235.58
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 13.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ZBRA is currently trading at $384.16, which is considered slightly high relative to its 30-day fair value range of $357.01 to $385.83. From a valuation perspective, the stock is trading at a premium (Forward PE: 17.2) compared to its historical average (13.4). At these levels, the market is pricing in 8.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, ZBRA is in a strong uptrend. The price is approaching resistance at $392.78. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: ZBRA scores 38/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. In the options market, Implied Volatility is low (10th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, ZBRA is in a strong uptrend. The price is approaching resistance at $392.78. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: ZBRA scores 38/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. In the options market, Implied Volatility is low (10th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$357.01 -
$385.83
Company Quality Score
49/100
(HOLD)
Options IV Signal
10th percentile
(LOW)
Volume Confirmation
HIGH
Confidence Score
50.0%
Protect Your Profits
Holding ZBRA? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Options cheap (IV 10th percentile)
- BEARISH: Weak technical setup (38/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($414.85)
- NEUTRAL: PE elevated vs history but 8.7% growth expectation is conservative given 122% recent growth
- WARNING: Composite score 49/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$357.01 -
$385.83
Current vs Trading Range
SLIGHTLY HIGH
Expected Move (7 Days)
Âą$24.52
(6.4%)
Support & Resistance Levels
Support Level
$365.76
Resistance Level
$392.78
Current Trend
Strong Uptrend
Technical data as of
Oct 22, 2026
Fundamental Context
Forward P/E (Next Year Est.)
17.23
Wall Street Target
$414.85
(+8.0%)
Revenue Growth (YoY)
20.4%
Earnings Growth (YoY)
121.5%
Profit Margin
9.2%
Valuation Premium vs History
+8.7% premium
PE vs Historical
17.2 vs 13.4
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+8.7%
(market-implied from PE analysis)
1-Year Target
$417.58
(+9%)
2-Year Target
$453.91
(+18%)
3-Year Target
$493.40
(+28%)
3-Yr Target (if PE normalizes)
(PE: 17â13)
PE COMPRESSION
$383.67
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 5.8%)
$524.76
(+37%)
Base:
(SPY PE: 17.2, Growth: 5.8%)
$455.33
(+19%)
Bear:
(PE: 13.4, Growth: 5.8%)
$354.07
(-8%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (35x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 35.19 | Current EPS (TTM): $11.11
Bull Case
$860.20
(+124%)
Analyst growth 100.0%, PE expands to 38.7
Base Case
$782.00
(+104%)
Market implied 100.0%, PE stable at 35.2
Bear Case
$265.88
(-31%)
Severe decline -20.0%, PE contracts to 29.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: October 22, 2026 9:08 PM ET
Data refreshes hourly during market hours. Next update: 10:08 PM
Data refreshes hourly during market hours. Next update: 10:08 PM
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Technical Signals Check
Is ZBRA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced ZBRA Option Strategies
Professional options setups generated by AI based on today's ZBRA price and gamma walls.
