CLX Stock Analysis: Buy, Sell, or Hold?
CLX - Clorox Company
$95.53
-1.20 (-1.24%)
▼
5d:
-0.02%
30d:
-0.92%
90d:
-0.94%
BUY
HIGH Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 03, 2026
0d
Smart Money Distribution
None View Scanner →
Strength: 4.8/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: CLX shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: CLX shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$125.55
Based on 5.9% avg growth
INTRINSIC VALUE TODAY
$77.96
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CLX is currently trading at $95.53, which is considered fair relative to its 30-day fair value range of $94.02 to $98.00. The stock's valuation (Forward PE: 16.0) is in line with its historical norms (15.8). At these levels, the market is pricing in 0.5% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, CLX is in a downtrend. The price is currently testing key support at $93.05. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: CLX has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CLX is in a downtrend. The price is currently testing key support at $93.05. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: CLX has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$94.02 -
$98.00
Company Quality Score
52/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($102.35)
- NEUTRAL: Market pricing in 0.5% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$94.02 -
$98.00
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$93.05
Resistance Level
$101.37
Current Trend
Downtrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
16.04
Wall Street Target
$102.35
(+7.1%)
Revenue Growth (YoY)
0.1%
Earnings Growth (YoY)
2.7%
Profit Margin
11.2%
Valuation Premium vs History
+0.5% premium
PE vs Historical
16.0 vs 15.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.5%
(market-implied from PE analysis)
1-Year Target
$96.01
(+1%)
2-Year Target
$96.49
(+1%)
3-Year Target
$96.97
(+2%)
3-Yr Target (if PE normalizes)
(PE: 16→16)
PE COMPRESSION
$95.50
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 7.9%)
$154.88
(+62%)
Base:
(SPY PE: 16.0, Growth: 7.9%)
$119.87
(+26%)
Bear:
(PE: 13.6, Growth: 7.9%)
$101.89
(+7%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 16.20 | Current EPS (TTM): $5.97
Bull Case
$106.12
(+11%)
Analyst growth -0.3%, PE expands to 17.8
Base Case
$96.48
(+1%)
Market implied -0.3%, PE stable at 16.2
Bear Case
$65.78
(-31%)
Severe decline -20.0%, PE contracts to 13.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 03, 2026 1:52 AM ET
Data refreshes hourly during market hours. Next update: 2:52 AM
Data refreshes hourly during market hours. Next update: 2:52 AM
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Technical Signals Check
Is CLX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Professional options setups generated by AI based on today's CLX price and gamma walls.
