DKS Stock Analysis: Buy, Sell, or Hold?
DKS - Dick's Sporting Goods, Inc.
$183.23
3.89 (2.17%)
▲
5d:
-9.28%
30d:
-10.34%
90d:
-17.36%
HOLD
MODERATE Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 25, 2026
1d
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Aug 18, 2026 at $191.52 · last confirmed Aug 21, 2026
Strength: 8.1/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: DKS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: DKS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$338.75
Based on 10.1% avg growth
INTRINSIC VALUE TODAY
$210.34
12.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DKS is currently trading at $183.23, which is considered oversold relative to its 30-day fair value range of $194.54 to $212.77. From a valuation perspective, the stock is trading at a discount (Forward PE: 12.3) compared to its historical average (14.2). Remarkably, the market is currently pricing in an annual earnings decline of 4.5% over the next few years. This pessimistic expectation contrasts with the company's recent 9.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DKS is in a strong uptrend. Immediate support is located at $176.07, while resistance sits at $216.02.
Market Sentiment: DKS scores 37/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $251.05 (+37.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, DKS is in a strong uptrend. Immediate support is located at $176.07, while resistance sits at $216.02.
Market Sentiment: DKS scores 37/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $251.05 (+37.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$194.54 -
$212.77
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding DKS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (37/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 37.0% below Wall St target ($251.05)
- CAUTION: 5-day price weakness (-9.3%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$194.54 -
$212.77
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$176.07
Resistance Level
$216.02
Current Trend
Strong Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
12.35
Wall Street Target
$251.05
(+37.0%)
Revenue Growth (YoY)
62.7%
Earnings Growth (YoY)
9.3%
Profit Margin
4.7%
Valuation Discount vs History
-4.5% cheaper
PE vs Historical
12.4 vs 14.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.5%
(market-implied from PE analysis)
1-Year Target
$174.98
(-5%)
2-Year Target
$167.11
(-9%)
3-Year Target
$159.59
(-13%)
3-Yr Target (if PE normalizes)
(PE: 12→14)
$183.48
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 16.1%)
$466.43
(+155%)
Base:
(SPY PE: 12.4, Growth: 16.1%)
$287.05
(+57%)
Bear:
(PE: 10.5, Growth: 16.1%)
$243.99
(+33%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (12x PE) as earnings recover.
Trailing PE: 18.66 | Current EPS (TTM): $10.25
Bull Case
$304.54
(+66%)
Analyst growth 44.7%, PE expands to 20.5
Base Case
$276.85
(+51%)
Market implied 44.7%, PE stable at 18.7
Bear Case
$130.08
(-29%)
Severe decline -20.0%, PE contracts to 15.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 12.4 to 14.2
Stabilization Target:
$210.65
(+15.0%)
PE Expansion Potential:
+15.0%
Share & Embed Analysis
Last updated: August 23, 2026 1:00 AM ET
Data refreshes hourly during market hours. Next update: 2:00 AM
Data refreshes hourly during market hours. Next update: 2:00 AM
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Technical Signals Check
Is DKS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Julie Lodge-Jarrett
SELL
4140 shares
2026-04-17
Edward W Stack
SELL
210478 shares
2026-03-31
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Advanced DKS Option Strategies
Professional options setups generated by AI based on today's DKS price and gamma walls.
