DKS Stock Analysis: Buy, Sell, or Hold?
DKS - Dick's Sporting Goods, Inc.
$195.91
-4.00 (-2.00%)
▼
5d:
-4.92%
30d:
-14.73%
90d:
-13.67%
HOLD
MODERATE Confidence
Analysis Updated: Jul 31, 2026 12:00 AM ET
Earnings: Aug 27, 2026
23d
Smart Money Distribution
None View Scanner →
Strength: 6.7/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: DKS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: DKS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$341.13
Based on 10.1% avg growth
INTRINSIC VALUE TODAY
$211.82
7.5% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DKS is currently trading at $195.91, which is considered oversold relative to its 30-day fair value range of $206.31 to $231.56. The stock's valuation (Forward PE: 13.2) is in line with its historical norms (14.3). Remarkably, the market is currently pricing in an annual earnings decline of 2.5% over the next few years. This pessimistic expectation contrasts with the company's recent 9.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DKS is in a strong uptrend. The price is currently testing key support at $195.18. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: DKS has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $250.14 (+27.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, DKS is in a strong uptrend. The price is currently testing key support at $195.18. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: DKS has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $250.14 (+27.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$206.31 -
$231.56
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding DKS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 27.7% below Wall St target ($250.14)
Trading Range Analysis
30-Day Trading Range
$206.31 -
$231.56
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$195.18
Resistance Level
$220.36
Current Trend
Strong Uptrend
Technical data as of
Jul 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.21
Wall Street Target
$250.14
(+27.7%)
Revenue Growth (YoY)
62.7%
Earnings Growth (YoY)
9.3%
Profit Margin
4.7%
Valuation Discount vs History
-2.5% cheaper
PE vs Historical
13.2 vs 14.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.5%
(market-implied from PE analysis)
1-Year Target
$191.01
(-3%)
2-Year Target
$186.24
(-5%)
3-Year Target
$181.58
(-7%)
3-Yr Target (if PE normalizes)
(PE: 13→14)
$196.62
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 16.1%)
$481.77
(+146%)
Base:
(SPY PE: 13.2, Growth: 16.1%)
$306.91
(+57%)
Bear:
(PE: 11.2, Growth: 16.1%)
$260.87
(+33%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (13x PE) as earnings recover.
Trailing PE: 20.03 | Current EPS (TTM): $9.98
Bull Case
$326.87
(+67%)
Analyst growth 48.6%, PE expands to 22.0
Base Case
$297.16
(+52%)
Market implied 48.6%, PE stable at 20.0
Bear Case
$135.94
(-31%)
Severe decline -20.0%, PE contracts to 17.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.2 to 14.3
Stabilization Target:
$212.14
(+8.3%)
PE Expansion Potential:
+8.3%
Share & Embed Analysis
Last updated: August 02, 2026 10:30 PM ET
Data refreshes hourly during market hours. Next update: 11:30 PM
Data refreshes hourly during market hours. Next update: 11:30 PM
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Technical Signals Check
Is DKS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Julie Lodge-Jarrett
SELL
4140 shares
2026-04-17
Edward W Stack
SELL
210478 shares
2026-03-31
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Advanced DKS Option Strategies
Professional options setups generated by AI based on today's DKS price and gamma walls.
