NATR Stock Analysis: Buy, Sell, or Hold?
NATR - Nature's Sunshine Products Inc.
$20.93
0.14 (0.65%)
▲
5d:
+4.21%
30d:
-4.23%
90d:
-12.15%
BUY
HIGH Confidence
Analysis Updated: Jun 24, 2026 12:00 AM ET
Earnings: Jul 30, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: NATR trading at deep discount. Market pricing in -8.7% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: NATR trading at deep discount. Market pricing in -8.7% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$38.20
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$23.72
11.8% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NATR is currently trading at $20.93, which is considered fair relative to its 30-day fair value range of $20.00 to $21.62. From a valuation perspective, the stock is trading at a discount (Forward PE: 16.2) compared to its historical average (21.3). Remarkably, the market is currently pricing in an annual earnings decline of 8.7% over the next few years. This pessimistic expectation contrasts with the company's recent 16.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NATR is in a downtrend. Immediate support is located at $19.43, while resistance sits at $22.50.
Market Sentiment: NATR has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $35.00 (+68.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, NATR is in a downtrend. Immediate support is located at $19.43, while resistance sits at $22.50.
Market Sentiment: NATR has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $35.00 (+68.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$20.00 -
$21.62
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 68.4% below Wall St target ($35.00)
Trading Range Analysis
30-Day Trading Range
$20.00 -
$21.62
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$19.43
Resistance Level
$22.50
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
16.24
Wall Street Target
$35.00
(+68.4%)
Revenue Growth (YoY)
8.5%
Earnings Growth (YoY)
16.0%
Profit Margin
4.1%
Valuation Discount vs History
-8.7% cheaper
PE vs Historical
16.2 vs 21.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-8.7%
(market-implied from PE analysis)
1-Year Target
$18.98
(-9%)
2-Year Target
$17.33
(-17%)
3-Year Target
$15.82
(-24%)
3-Yr Target (if PE normalizes)
(PE: 16→21)
$20.75
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 0.0%)
$27.88
(+34%)
Base:
(SPY PE: 16.2, Growth: 0.0%)
$20.79
(0%)
Bear:
(PE: 13.8, Growth: 0.0%)
$17.67
(-15%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 18.55 | Current EPS (TTM): $1.10
Bull Case
$26.11
(+26%)
Analyst growth 16.4%, PE expands to 20.4
Base Case
$23.74
(+14%)
Market implied 16.4%, PE stable at 18.6
Bear Case
$13.87
(-33%)
Severe decline -20.0%, PE contracts to 15.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.2 to 21.3
Stabilization Target:
$27.26
(+31.1%)
PE Expansion Potential:
+31.1%
Share & Embed Analysis
Last updated: June 24, 2026 3:45 PM ET
Data refreshes hourly during market hours. Next update: 4:45 PM
Data refreshes hourly during market hours. Next update: 4:45 PM
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Technical Signals Check
Is NATR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Bryant J Yates
SELL
19516 shares
2026-03-13
Daniel C Norman
SELL
15383 shares
2026-03-13
Jonathan David Lanoy
SELL
4000 shares
2026-03-13
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