NATR Stock Analysis: Buy, Sell, or Hold?
NATR - Nature's Sunshine Products Inc.
$21.14
0.99 (4.91%)
▲
5d:
+2.62%
30d:
-1.54%
90d:
-20.71%
BUY
HIGH Confidence
Analysis Updated: Aug 3, 2026 12:00 AM ET
Earnings: Aug 06, 2026
1d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: NATR trading at deep discount. Market pricing in -8.3% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: NATR trading at deep discount. Market pricing in -8.3% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$40.97
Based on 8.4% avg growth
INTRINSIC VALUE TODAY
$25.44
16.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NATR is currently trading at $21.14, which is considered fair relative to its 30-day fair value range of $20.52 to $21.53. From a valuation perspective, the stock is trading at a discount (Forward PE: 15.9) compared to its historical average (20.7). Remarkably, the market is currently pricing in an annual earnings decline of 8.3% over the next few years. This pessimistic expectation contrasts with the company's recent 16.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NATR is in a strong downtrend. The price is approaching resistance at $21.29. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.9% recently.
Market Sentiment: NATR has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $34.50 (+63.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, NATR is in a strong downtrend. The price is approaching resistance at $21.29. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.9% recently.
Market Sentiment: NATR has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $34.50 (+63.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$20.52 -
$21.53
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
88.1%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+4.9%)
- BULLISH: Trading 63.2% below Wall St target ($34.50)
Trading Range Analysis
30-Day Trading Range
$20.52 -
$21.53
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$19.86
Resistance Level
$21.29
Current Trend
Strong Downtrend
Technical data as of
Aug 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.95
Wall Street Target
$34.50
(+63.2%)
Revenue Growth (YoY)
8.5%
Earnings Growth (YoY)
16.0%
Profit Margin
4.1%
Valuation Discount vs History
-8.3% cheaper
PE vs Historical
16.0 vs 20.7
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-8.3%
(market-implied from PE analysis)
1-Year Target
$19.39
(-8%)
2-Year Target
$17.78
(-16%)
3-Year Target
$16.30
(-23%)
3-Yr Target (if PE normalizes)
(PE: 16→21)
$21.15
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.7, Growth: 12.8%)
$39.39
(+86%)
Base:
(SPY PE: 16.0, Growth: 12.8%)
$30.31
(+43%)
Bear:
(PE: 13.6, Growth: 12.8%)
$25.77
(+22%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (18x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 18.32 | Current EPS (TTM): $1.10
Bull Case
$26.70
(+26%)
Analyst growth 20.5%, PE expands to 20.2
Base Case
$24.27
(+15%)
Market implied 20.5%, PE stable at 18.3
Bear Case
$13.70
(-35%)
Severe decline -20.0%, PE contracts to 15.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.0 to 20.7
Stabilization Target:
$27.43
(+29.7%)
PE Expansion Potential:
+29.7%
Share & Embed Analysis
Last updated: August 04, 2026 8:04 AM ET
Data refreshes hourly during market hours. Next update: 9:04 AM
Data refreshes hourly during market hours. Next update: 9:04 AM
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Technical Signals Check
Is NATR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Bryant J Yates
SELL
19516 shares
2026-03-13
Daniel C Norman
SELL
15383 shares
2026-03-13
Jonathan David Lanoy
SELL
4000 shares
2026-03-13
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