PEP Stock Analysis: Buy, Sell, or Hold?
PEP - PepsiCo, Inc.
$142.07
1.36 (0.97%)
▲
5d:
-2.86%
30d:
-4.55%
90d:
-5.84%
BUY
HIGH Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Jul 09, 2026
15d
Smart Money Accumulation
None View Scanner →
Strength: 8.1/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: PEP shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
✅ BUY SIGNAL: PEP shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$193.75
Based on 4.6% avg growth
INTRINSIC VALUE TODAY
$120.30
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 17.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PEP is currently trading at $142.07, which is considered oversold relative to its 30-day fair value range of $141.62 to $147.99. The stock's valuation (Forward PE: 15.5) is in line with its historical norms (17.0). Remarkably, the market is currently pricing in an annual earnings decline of 3.1% over the next few years. This pessimistic expectation contrasts with the company's recent 27.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PEP is in a strong uptrend. The price is currently testing key support at $139.26. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $168.27 (+19.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PEP is in a strong uptrend. The price is currently testing key support at $139.26. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $168.27 (+19.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$141.62 -
$147.99
Company Quality Score
60/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
77.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($168.27)
Trading Range Analysis
30-Day Trading Range
$141.62 -
$147.99
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$139.26
Resistance Level
$148.91
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.46
Wall Street Target
$168.27
(+19.6%)
Revenue Growth (YoY)
8.5%
Earnings Growth (YoY)
27.8%
Profit Margin
9.2%
Valuation Discount vs History
-3.1% cheaper
PE vs Historical
15.5 vs 17.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.1%
(market-implied from PE analysis)
1-Year Target
$136.35
(-3%)
2-Year Target
$132.12
(-6%)
3-Year Target
$128.03
(-9%)
3-Yr Target (if PE normalizes)
(PE: 15→17)
$140.79
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 5.2%)
$231.02
(+64%)
Base:
(SPY PE: 15.5, Growth: 5.2%)
$163.97
(+17%)
Bear:
(PE: 13.1, Growth: 5.2%)
$139.38
(-1%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 22.26 | Current EPS (TTM): $6.38
Bull Case
$222.88
(+58%)
Analyst growth 42.7%, PE expands to 24.5
Base Case
$202.62
(+44%)
Market implied 42.7%, PE stable at 22.3
Bear Case
$96.57
(-31%)
Severe decline -20.0%, PE contracts to 18.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.5 to 17.0
Stabilization Target:
$154.74
(+10.0%)
PE Expansion Potential:
+10.0%
Share & Embed Analysis
Last updated: June 23, 2026 2:48 PM ET
Data refreshes hourly during market hours. Next update: 3:48 PM
Data refreshes hourly during market hours. Next update: 3:48 PM
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Technical Signals Check
Is PEP showing a specific setup today?
Insider Activity (6 Months)
2
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Sheldon Whitehouse
SELL
2026-03-30
Thomas H. Kean, Jr.
SELL
2026-03-26
Ro Khanna
BUY
2026-02-24
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