PLNT Stock Analysis: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$52.98
2.77 (5.52%)
▲
5d:
+2.91%
30d:
+2.58%
90d:
-30.33%
BUY
MODERATE Confidence
Analysis Updated: Jun 18, 2026 12:00 AM ET
Earnings: Aug 05, 2026
Smart Money Accumulation
None View Scanner →
Strength: 4.9/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: PLNT shows positive signals but monitor for confirmation. Market pricing in 12.1% decline. Moderate conviction.
💡 BUY OPPORTUNITY: PLNT shows positive signals but monitor for confirmation. Market pricing in 12.1% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$116.08
Based on 8.4% avg growth
INTRINSIC VALUE TODAY
$72.08
26.5% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $52.98, which is considered extended relative to its 30-day fair value range of $50.12 to $52.75. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.7) compared to its historical average (21.6). Remarkably, the market is currently pricing in an annual earnings decline of 12.1% over the next few years. This pessimistic expectation contrasts with the company's recent 30.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is approaching resistance at $54.38. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.5% recently.
Market Sentiment: PLNT has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $66.64 (+25.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PLNT is in a strong downtrend. The price is approaching resistance at $54.38. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.5% recently.
Market Sentiment: PLNT has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $66.64 (+25.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$50.12 -
$52.75
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
66.7%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+5.5%)
- BULLISH: Trading 25.8% below Wall St target ($66.64)
Trading Range Analysis
30-Day Trading Range
$50.12 -
$52.75
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$49.59
Resistance Level
$54.38
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.69
Wall Street Target
$66.64
(+25.8%)
Revenue Growth (YoY)
19.7%
Earnings Growth (YoY)
30.2%
Profit Margin
17.8%
Valuation Discount vs History
-12.1% cheaper
PE vs Historical
14.7 vs 21.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-12.1%
(market-implied from PE analysis)
1-Year Target
$47.68
(-10%)
2-Year Target
$42.91
(-19%)
3-Year Target
$38.62
(-27%)
3-Yr Target (if PE normalizes)
(PE: 15→22)
$56.78
(+7%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 12.7%)
$112.52
(+112%)
Base:
(SPY PE: 14.7, Growth: 12.7%)
$75.90
(+43%)
Bear:
(PE: 12.5, Growth: 12.7%)
$64.52
(+22%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 18.94 | Current EPS (TTM): $2.77
Bull Case
$75.12
(+42%)
Analyst growth 30.2%, PE expands to 20.8
Base Case
$68.29
(+29%)
Market implied 30.2%, PE stable at 18.9
Bear Case
$35.67
(-33%)
Severe decline -20.0%, PE contracts to 16.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.7 to 21.6
Stabilization Target:
$77.89
(+47.0%)
PE Expansion Potential:
+47.0%
Share & Embed Analysis
Last updated: June 19, 2026 10:43 AM ET
Data refreshes hourly during market hours. Next update: 11:43 AM
Data refreshes hourly during market hours. Next update: 11:43 AM
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Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Professional options setups generated by AI based on today's PLNT price and gamma walls.
