RCI Stock Analysis: Buy, Sell, or Hold?
RCI - Rogers Communications, Inc.
$36.25
-1.32 (-3.51%)
▼
5d:
-5.99%
30d:
+0.33%
90d:
-5.06%
HOLD
MODERATE Confidence
Analysis Updated: Jun 22, 2026 12:00 AM ET
Earnings: Jul 22, 2026
28d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: RCI shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: RCI shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$45.61
Based on 4.1% avg growth
INTRINSIC VALUE TODAY
$28.32
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCI is currently trading at $36.25, which is considered slightly high relative to its 30-day fair value range of $36.19 to $38.47. The stock's valuation (Forward PE: 7.2) is in line with its historical norms (7.4). Remarkably, the market is currently pricing in an annual earnings decline of 0.9% over the next few years. This pessimistic expectation contrasts with the company's recent 59.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, RCI is in a downtrend. The price is currently testing key support at $36.67. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.5% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $40.01 (+10.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, RCI is in a downtrend. The price is currently testing key support at $36.67. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.5% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $40.01 (+10.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$36.19 -
$38.47
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
58.1%
All Signals
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.5%)
- BULLISH: Trading below Wall St target ($40.01)
- CAUTION: 5-day price weakness (-6.0%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$36.19 -
$38.47
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$36.67
Resistance Level
$39.65
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.19
Wall Street Target
$40.01
(+10.4%)
Revenue Growth (YoY)
10.2%
Earnings Growth (YoY)
59.5%
Profit Margin
31.7%
Valuation Discount vs History
-0.9% cheaper
PE vs Historical
7.2 vs 7.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.9%
(market-implied from PE analysis)
1-Year Target
$35.92
(-1%)
2-Year Target
$35.60
(-2%)
3-Year Target
$35.28
(-3%)
3-Yr Target (if PE normalizes)
(PE: 7→7)
$36.31
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 4.2%)
$124.14
(+243%)
Base:
(SPY PE: 7.2, Growth: 4.2%)
$40.98
(+13%)
Bear:
(PE: 6.1, Growth: 4.2%)
$34.83
(-4%)
📈
Valuation based on Current Earnings
Trailing PE: 4.03 | Current EPS (TTM): $9.32
Bull Case
$22.36
(-38%)
Analyst growth -45.9%, PE expands to 4.4
Base Case
$20.32
(-44%)
Market implied -45.9%, PE stable at 4.0
Bear Case
$25.55
(-30%)
Severe decline -20.0%, PE contracts to 3.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 7.2 to 7.4
Stabilization Target:
$37.31
(+2.9%)
PE Expansion Potential:
+2.9%
Share & Embed Analysis
Last updated: June 23, 2026 9:22 AM ET
Data refreshes hourly during market hours. Next update: 10:22 AM
Data refreshes hourly during market hours. Next update: 10:22 AM
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Technical Signals Check
Is RCI showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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