RCI Stock Analysis: Buy, Sell, or Hold?

RCI - Rogers Communications, Inc.

Cable & Other Pay Television Services
$36.27
-0.08 (-0.22%) ▼
5d: -0.47%
30d: +11.02%
90d: -1.04%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Oct 22, 2026

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Interactive Price Chart (1 Month)

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Bottom Line:
📊 MIXED SIGNALS: RCI shows conflicting indicators. Wait for confirmation before entering.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$41.12
Based on 3.0% avg growth
INTRINSIC VALUE TODAY
$25.53
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.3x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: RCI is currently trading at $36.27, which is considered extended relative to its 30-day fair value range of $33.15 to $35.34. The stock's valuation (Forward PE: 7.5) is in line with its historical norms (7.3). At these levels, the market is pricing in 0.9% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, RCI is showing sideways momentum. The price is approaching resistance at $36.70. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: RCI scores 5/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $42.95 (+18.2%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $33.15 - $35.34
Company Quality Score 36/100 (SELL)
Volume Confirmation HIGH
Confidence Score 27.1%

All Signals

  • BEARISH: Price extended above range
  • BEARISH: Weak technical setup (5/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading below Wall St target ($42.95)
  • NEUTRAL: Market pricing in 0.9% annual earnings growth - fairly valued
  • WARNING: Composite score 36/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $33.15 - $35.34
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $34.00
Resistance Level $36.70
Current Trend Sideways
Technical data as of Aug 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 7.48
Wall Street Target $42.95 (+18.2%)
Revenue Growth (YoY) 7.7%
Earnings Growth (YoY) 59.5%
Profit Margin 27.3%
Valuation Premium vs History +0.9% premium
PE vs Historical 7.5 vs 7.3 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +0.9% (market-implied from PE analysis)
1-Year Target $36.68 (+1%)
2-Year Target $37.01 (+2%)
3-Year Target $37.34 (+3%)
3-Yr Target (if PE normalizes) (PE: 7→7) PE COMPRESSION $36.44 (+0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 20.1, Growth: 2.0%) $103.38 (+184%)
Base: (SPY PE: 7.5, Growth: 2.0%) $38.53 (+6%)
Bear: (PE: 6.4, Growth: 2.0%) $32.75 (-10%)
📈 Valuation based on Current Earnings
Trailing PE: 4.37 | Current EPS (TTM): $8.36
Bull Case $23.36 (-36%)
Analyst growth -41.9%, PE expands to 4.8
Base Case $21.23 (-42%)
Market implied -41.9%, PE stable at 4.4
Bear Case $24.84 (-32%)
Severe decline -20.0%, PE contracts to 3.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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Last updated: August 22, 2026 4:55 PM ET
Data refreshes hourly during market hours. Next update: 5:55 PM
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Ticker Score Recommendation Change %
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Insider Activity (6 Months)
0
Buys
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Sells
0
Net
NEUTRAL

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