SLF Stock Analysis: Buy, Sell, or Hold?
SLF - Sun Life Financial Inc.
$77.56
0.01 (0.01%)
▲
5d:
+1.25%
30d:
+5.9%
90d:
+22.82%
HOLD
MODERATE Confidence
Analysis Updated: Jun 22, 2026 12:00 AM ET
Earnings: Aug 06, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SLF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SLF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$92.53
Based on 6.3% avg growth
INTRINSIC VALUE TODAY
$57.45
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SLF is currently trading at $77.56, which is considered extended relative to its 30-day fair value range of $71.88 to $76.48. From a valuation perspective, the stock is trading at a premium (Forward PE: 9.1) compared to its historical average (8.0). At these levels, the market is pricing in 4.4% annual earnings growth.
Technical Outlook: Technically, SLF is in a strong downtrend. The price is approaching resistance at $74.68. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SLF has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. However, the stock is trading significantly above the average Wall Street target of $65.48. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SLF is in a strong downtrend. The price is approaching resistance at $74.68. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SLF has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. However, the stock is trading significantly above the average Wall Street target of $65.48. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$71.88 -
$76.48
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
55.7%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BEARISH: Trading 15.6% above Wall St target ($65.48)
- BULLISH: Expecting earnings turnaround to 4.4% growth with 0.2% revenue growth
Trading Range Analysis
30-Day Trading Range
$71.88 -
$76.48
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$70.66
Resistance Level
$74.68
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.10
Wall Street Target
$65.48
(-15.6%)
Revenue Growth (YoY)
0.2%
Earnings Growth (YoY)
-48.4%
Profit Margin
8.8%
Valuation Premium vs History
+4.4% premium
PE vs Historical
9.1 vs 8.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.4%
(market-implied from PE analysis)
1-Year Target
$80.96
(+4%)
2-Year Target
$84.52
(+9%)
3-Year Target
$88.24
(+14%)
3-Yr Target (if PE normalizes)
(PE: 9→8)
PE COMPRESSION
$77.62
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 8.6%)
$237.57
(+206%)
Base:
(SPY PE: 9.1, Growth: 8.6%)
$99.21
(+28%)
Bear:
(PE: 7.7, Growth: 8.6%)
$84.33
(+9%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 20.56 | Current EPS (TTM): $3.84
Bull Case
$173.69
(+124%)
Analyst growth 100.0%, PE expands to 22.6
Base Case
$157.90
(+104%)
Market implied 100.0%, PE stable at 20.6
Bear Case
$53.69
(-31%)
Severe decline -20.0%, PE contracts to 17.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: June 23, 2026 12:28 PM ET
Data refreshes hourly during market hours. Next update: 1:28 PM
Data refreshes hourly during market hours. Next update: 1:28 PM
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Technical Signals Check
Is SLF showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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