SLF Stock Analysis: Buy, Sell, or Hold?
SLF - Sun Life Financial Inc.
$78.98
0.72 (0.92%)
▲
5d:
-2.94%
30d:
-2.98%
90d:
+7.84%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 06, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: SLF shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: SLF shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$96.81
Based on 6.1% avg growth
INTRINSIC VALUE TODAY
$60.11
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SLF is currently trading at $78.98, which is considered oversold relative to its 30-day fair value range of $80.28 to $82.68. From a valuation perspective, the stock is trading at a premium (Forward PE: 9.3) compared to its historical average (8.3). At these levels, the market is pricing in 4.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SLF is in a strong uptrend. The price is currently testing key support at $78.15. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 52/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. However, the stock is trading significantly above the average Wall Street target of $70.00. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SLF is in a strong uptrend. The price is currently testing key support at $78.15. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 52/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. However, the stock is trading significantly above the average Wall Street target of $70.00. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$80.28 -
$82.68
Company Quality Score
39/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
71.0%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (52/100)
- BULLISH: High volume confirmation
- BEARISH: Trading 13.3% above Wall St target ($70.00)
- NEUTRAL: Market pricing in 4.1% annual earnings growth - fairly valued
- WARNING: Composite score 38/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$80.28 -
$82.68
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$78.15
Resistance Level
$82.88
Current Trend
Strong Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.30
Wall Street Target
$70.00
(-13.3%)
Revenue Growth (YoY)
7.5%
Earnings Growth (YoY)
43.2%
Profit Margin
9.5%
Valuation Premium vs History
+4.1% premium
PE vs Historical
9.3 vs 8.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.1%
(market-implied from PE analysis)
1-Year Target
$84.02
(+4%)
2-Year Target
$87.46
(+8%)
3-Year Target
$91.05
(+13%)
3-Yr Target (if PE normalizes)
(PE: 9→8)
PE COMPRESSION
$81.27
(+1%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 8.2%)
$220.93
(+174%)
Base:
(SPY PE: 9.3, Growth: 8.2%)
$102.16
(+27%)
Bear:
(PE: 7.9, Growth: 8.2%)
$86.84
(+8%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 19.24 | Current EPS (TTM): $4.23
Bull Case
$179.01
(+127%)
Analyst growth 100.0%, PE expands to 21.2
Base Case
$162.74
(+106%)
Market implied 100.0%, PE stable at 19.2
Bear Case
$55.33
(-30%)
Severe decline -20.0%, PE contracts to 16.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 23, 2026 5:05 AM ET
Data refreshes hourly during market hours. Next update: 6:05 AM
Data refreshes hourly during market hours. Next update: 6:05 AM
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Technical Signals Check
Is SLF showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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