SON Stock Analysis: Buy, Sell, or Hold?
SON - Sonoco Products Company
$59.48
1.15 (1.97%)
▲
5d:
+2.08%
30d:
+5.61%
90d:
+22.21%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Oct 29, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: SON shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: SON shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$70.36
Based on 6.5% avg growth
INTRINSIC VALUE TODAY
$43.69
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 8.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SON is currently trading at $59.48, which is considered extended relative to its 30-day fair value range of $56.08 to $58.86. From a valuation perspective, the stock is trading at a premium (Forward PE: 9.0) compared to its historical average (8.1). At these levels, the market is pricing in 3.7% annual earnings growth.
Technical Outlook: Technically, SON is in a uptrend. The price is approaching resistance at $59.62. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 46/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $63.89 (+11.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SON is in a uptrend. The price is approaching resistance at $59.62. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 46/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $63.89 (+11.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$56.08 -
$58.86
Company Quality Score
45/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
51.9%
All Signals
- BEARISH: Price extended above range
- NEUTRAL: Mixed technical signals (46/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($63.89)
- BULLISH: Expecting earnings turnaround to 3.7% growth with -1.3% revenue growth
- WARNING: Composite score 45/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$56.08 -
$58.86
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$56.43
Resistance Level
$59.62
Current Trend
Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.02
Wall Street Target
$63.89
(+11.7%)
Revenue Growth (YoY)
-1.3%
Earnings Growth (YoY)
-78.8%
Profit Margin
8.4%
Valuation Premium vs History
+3.7% premium
PE vs Historical
9.0 vs 8.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.7%
(market-implied from PE analysis)
1-Year Target
$59.32
(+4%)
2-Year Target
$61.51
(+8%)
3-Year Target
$63.79
(+12%)
3-Yr Target (if PE normalizes)
(PE: 9→8)
PE COMPRESSION
$57.30
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 9.0%)
$165.26
(+189%)
Base:
(SPY PE: 9.0, Growth: 9.0%)
$74.09
(+30%)
Bear:
(PE: 7.7, Growth: 9.0%)
$62.98
(+10%)
📈
Valuation based on Current Earnings
Trailing PE: 9.01 | Current EPS (TTM): $6.30
Bull Case
$62.86
(+6%)
Analyst growth 0.7%, PE expands to 9.9
Base Case
$57.15
(-4%)
Market implied 0.7%, PE stable at 9.0
Bear Case
$38.59
(-35%)
Severe decline -20.0%, PE contracts to 7.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: August 24, 2026 5:28 AM ET
Data refreshes hourly during market hours. Next update: 6:28 AM
Data refreshes hourly during market hours. Next update: 6:28 AM
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Technical Signals Check
Is SON showing a specific setup today?
Insider Activity (6 Months)
1
Buys
1
Sells
0
Net
NEUTRAL
Recent Transactions
Paul Joachimczyk
BUY
8058 shares
2026-04-24
Ernest D Haynes III
SELL
1581 shares
2026-02-27
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