SON Stock Analysis: Buy, Sell, or Hold?
SON - Sonoco Products Company
$50.79
0.33 (0.65%)
▲
5d:
+0.87%
30d:
+4.36%
90d:
-1.91%
BUY
MODERATE Confidence
Analysis Updated: Jun 23, 2026 12:00 AM ET
Earnings: Jul 22, 2026
27d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: SON shows positive signals but monitor for confirmation. Market pricing in 0.1% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: SON shows positive signals but monitor for confirmation. Market pricing in 0.1% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$71.15
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$44.18
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SON is currently trading at $50.79, which is considered extended relative to its 30-day fair value range of $47.71 to $50.38. The stock's valuation (Forward PE: 7.9) is in line with its historical norms (7.9). At these levels, the market is pricing in 0.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SON is in a uptrend. The price is approaching resistance at $50.64. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SON has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $60.89 (+19.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SON is in a uptrend. The price is approaching resistance at $50.64. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SON has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $60.89 (+19.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$47.71 -
$50.38
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
60.5%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($60.89)
- NEUTRAL: Market pricing in 0.1% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$47.71 -
$50.38
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$46.77
Resistance Level
$50.64
Current Trend
Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
7.92
Wall Street Target
$60.89
(+19.9%)
Revenue Growth (YoY)
-1.9%
Earnings Growth (YoY)
23.6%
Profit Margin
13.6%
Valuation Premium vs History
+0.1% premium
PE vs Historical
7.9 vs 7.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.1%
(market-implied from PE analysis)
1-Year Target
$50.84
(+0%)
2-Year Target
$50.89
(+0%)
3-Year Target
$50.94
(+0%)
3-Yr Target (if PE normalizes)
(PE: 8→8)
PE COMPRESSION
$50.81
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 10.1%)
$186.56
(+267%)
Base:
(SPY PE: 7.9, Growth: 10.1%)
$67.84
(+34%)
Bear:
(PE: 6.7, Growth: 10.1%)
$57.66
(+14%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (8x PE), but valuation improves significantly next year (8x PE) as earnings recover.
Trailing PE: 8.26 | Current EPS (TTM): $6.11
Bull Case
$58.26
(+15%)
Analyst growth 5.0%, PE expands to 9.1
Base Case
$52.96
(+4%)
Market implied 5.0%, PE stable at 8.3
Bear Case
$34.31
(-32%)
Severe decline -20.0%, PE contracts to 7.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: June 24, 2026 4:54 AM ET
Data refreshes hourly during market hours. Next update: 5:54 AM
Data refreshes hourly during market hours. Next update: 5:54 AM
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Technical Signals Check
Is SON showing a specific setup today?
Insider Activity (6 Months)
1
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Paul Joachimczyk
BUY
8058 shares
2026-04-24
Ernest D Haynes III
SELL
1581 shares
2026-02-27
James A Harrell III
SELL
20 shares
2026-02-19
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