GOOG vs AMZN

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Aug 29, 2026

GOOG

62.4
AI Score
VS
GOOG Wins

AMZN

60.6
AI Score

Investment Advisor Scores

GOOG

62score
Recommendation
BUY

AMZN

61score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric GOOG AMZN Winner
Forward P/E 16.5289 22.1729 GOOG
PEG Ratio 0.919 1.3856 GOOG
Revenue Growth 24.2% 19.6% GOOG
Earnings Growth 294.0% 242.3% GOOG
Tradestie Score 62.4/100 60.6/100 GOOG
Profit Margin 54.8% 17.4% GOOG
Beta 1.00 1.00 Tie
AI Recommendation BUY HOLD GOOG

Relative Price Performance (Last 90 Days)

GOOG 1M: +2.8% · 3M: -8.9% AMZN 1M: +13.1% · 3M: -1.6%

Current Technical Phase

GOOG

Distribution
Trim / tighten stop

Price near a flattening SMA50 (slope -2.4%) with fading momentum, RSI 48

RSI (14): 47.7 · Price: $342.88

AMZN

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (2.0% over 20 days), RSI 56

RSI (14): 55.7 · Price: $266.43

Fundamentals Snapshot

Metric GOOG AMZN
Market Cap
Forward P/E 23.2 25.4
Trailing P/E 17.0 20.9
Revenue (TTM)
Revenue Growth 0.2% 0.2%
Gross Margin 0.6% 0.5%
Operating Margin 0.3% 0.1%
EPS 19.86 12.25
Dividend Yield 0.00%

Frequently Asked Questions

Based on our detailed analysis, GOOG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.