GOOG vs AMZN

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Oct 29, 2026

GOOG

64.8
AI Score
VS
AMZN Wins

AMZN

66.2
AI Score

Investment Advisor Scores

GOOG

65score
Recommendation
HOLD

AMZN

66score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric GOOG AMZN Winner
Forward P/E 20.0803 23.0947 GOOG
PEG Ratio 1.1031 1.4435 GOOG
Revenue Growth 24.2% 19.6% GOOG
Earnings Growth 294.0% 242.3% GOOG
Tradestie Score 64.8/100 66.2/100 AMZN
Profit Margin 54.8% 17.4% GOOG
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

GOOG 1M: -16.9% · 3M: -25.3% AMZN 1M: -3.2% · 3M: -15.4%

Current Technical Phase

GOOG

Markdown
Sell / avoid

Price below a falling SMA50 (slope -1.8%), weak momentum, RSI 21

RSI (14): 21.4 · Price: $278.22

AMZN

Markdown
Sell / avoid

Price below a falling SMA50 (slope -0.9%), weak momentum, RSI 39

RSI (14): 38.6 · Price: $240.35

Fundamentals Snapshot

Metric GOOG AMZN
Market Cap — —
Forward P/E 18.2 22.8
Trailing P/E 14.7 19.6
Revenue (TTM) — —
Revenue Growth 0.2% 0.2%
Gross Margin 0.6% 0.5%
Operating Margin 0.3% 0.1%
EPS 19.15 12.43
Dividend Yield 0.00% —

Frequently Asked Questions

Based on our detailed analysis, AMZN is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.