GOOG vs AMZN

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Oct 10, 2026

GOOG

56.8
AI Score
VS
GOOG Wins

AMZN

55.9
AI Score

Investment Advisor Scores

GOOG

57score
Recommendation
HOLD

AMZN

56score
Recommendation
HOLD

AI Analyst Insights

Detailed Metrics Comparison

Metric GOOG AMZN Winner
Forward P/E 21.7865 23.6407 GOOG
PEG Ratio 1.1971 1.4781 GOOG
Revenue Growth 24.2% 19.6% GOOG
Earnings Growth 294.0% 242.3% GOOG
Tradestie Score 56.8/100 55.9/100 GOOG
Profit Margin 54.8% 17.4% GOOG
Beta 1.00 1.00 Tie
AI Recommendation HOLD HOLD Tie

Relative Price Performance (Last 90 Days)

GOOG 1M: +5.3% · 3M: -0.8% AMZN 1M: +4.2% · 3M: +6.1%

Current Technical Phase

GOOG

Neutral
Hold

Mixed signals - no dominant trend phase, RSI 56

RSI (14): 55.9 · Price: $347.86

AMZN

Markup
Hold / add on dips

Price above SMA50, rising 50-day trend (1.5% over 20 days), RSI 59

RSI (14): 59.1 · Price: $262.43

Fundamentals Snapshot

Metric GOOG AMZN
Market Cap — —
Forward P/E 22.9 24.9
Trailing P/E 17.3 20.4
Revenue (TTM) — —
Revenue Growth 0.2% 0.2%
Gross Margin 0.6% 0.5%
Operating Margin 0.3% 0.1%
EPS 19.93 12.43
Dividend Yield 0.00% —

Frequently Asked Questions

Based on our detailed analysis, GOOG is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.