GOOG vs AAPL

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Jul 20, 2026

GOOG

55.6
AI Score
VS
AAPL Wins

AAPL

67.5
AI Score

Investment Advisor Scores

GOOG

56score
Recommendation
HOLD

AAPL

68score
Recommendation
BUY

AI Analyst Insights

Detailed Metrics Comparison

Metric GOOG AAPL Winner
Forward P/E 26.2467 34.3643 GOOG
PEG Ratio 1.4576 2.6463 GOOG
Revenue Growth 21.8% 16.6% GOOG
Earnings Growth 82.0% 21.8% GOOG
Tradestie Score 55.6/100 67.5/100 AAPL
Profit Margin 37.9% 27.2% GOOG
Beta 1.00 1.00 Tie
AI Recommendation HOLD BUY AAPL

Frequently Asked Questions

Based on our detailed analysis, AAPL is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.