YUM Stock Analysis: Buy, Sell, or Hold?
YUM - Yum! Brands, Inc.
$152.99
0.66 (0.43%)
▲
5d:
+3.29%
30d:
+3.81%
90d:
-0.86%
BUY
HIGH Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Jul 30, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: YUM shows strong fundamentals and good volume confirmation. Solid entry point despite slightly high pricing.
✅ BUY SIGNAL: YUM shows strong fundamentals and good volume confirmation. Solid entry point despite slightly high pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$237.36
Based on 8.2% avg growth
INTRINSIC VALUE TODAY
$147.38
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: YUM is currently trading at $152.99, which is considered slightly high relative to its 30-day fair value range of $146.17 to $154.07. The stock's valuation (Forward PE: 20.5) is in line with its historical norms (21.5). Remarkably, the market is currently pricing in an annual earnings decline of 1.5% over the next few years. This pessimistic expectation contrasts with the company's recent 131.6% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, YUM is in a downtrend. The price is approaching resistance at $154.78. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: YUM scores 74/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $173.38 (+13.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, YUM is in a downtrend. The price is approaching resistance at $154.78. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: YUM scores 74/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $173.38 (+13.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$146.17 -
$154.07
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
73.8%
All Signals
- BULLISH: Strong technical setup (74/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($173.38)
- BULLISH: Bottoming setup score 74/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$146.17 -
$154.07
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$143.00
Resistance Level
$154.78
Current Trend
Downtrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
20.51
Wall Street Target
$173.38
(+13.3%)
Revenue Growth (YoY)
12.2%
Earnings Growth (YoY)
131.6%
Profit Margin
25.4%
Valuation Discount vs History
-1.5% cheaper
PE vs Historical
20.5 vs 21.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.5%
(market-implied from PE analysis)
1-Year Target
$150.70
(-2%)
2-Year Target
$148.43
(-3%)
3-Year Target
$146.21
(-4%)
3-Yr Target (if PE normalizes)
(PE: 21→22)
$153.25
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.5, Growth: 12.4%)
$216.96
(+42%)
Base:
(SPY PE: 20.1, Growth: 12.4%)
$212.29
(+39%)
Bear:
(PE: 17.1, Growth: 12.4%)
$180.45
(+18%)
📈
Valuation based on Current Earnings
Trailing PE: 19.19 | Current EPS (TTM): $7.94
Bull Case
$157.40
(+3%)
Analyst growth -6.1%, PE expands to 21.1
Base Case
$143.09
(-7%)
Market implied -6.1%, PE stable at 19.2
Bear Case
$103.58
(-32%)
Severe decline -20.0%, PE contracts to 16.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 20.5 to 21.5
Stabilization Target:
$160.36
(+4.8%)
PE Expansion Potential:
+4.8%
Share & Embed Analysis
Last updated: August 22, 2026 12:40 PM ET
Data refreshes hourly during market hours. Next update: 1:40 PM
Data refreshes hourly during market hours. Next update: 1:40 PM
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Technical Signals Check
Is YUM showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Scott Mezvinsky
SELL
284 shares
2026-02-26
Christopher Lee Turner
SELL
242 shares
2026-02-26
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