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BKNG

Booking Holdings Inc. Common Stock
Data: 2026-07-31
$192.9
Price
-0.18%
Change
$243.43
52W High
$150.14
52W Low
Full AI Analysis Buy/Sell Forecast Trendline Why Moving Charts Options

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Quick Stats
Jul 31, 2026

55.8

AI Score

HOLD

0.6

Volume Ratio

Aug 04, 2026

Next Earnings

16

+ve Days (30d)

14

-ve Days (30d)

BKNG Stock Summary

Last updated Jul 31, 2026

BKNG is currently trading at $192.9, positioned above its 200-day moving average of $191.17, indicating a long-term uptrend. The stock has a 52-week range of $150.14 to $243.43.

Technical Analysis: The 50-day moving average stands at $174.92, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 59.972, suggesting the stock is neutral with balanced momentum.

Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.101, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates BKNG at 55.8/100 with a HOLD recommendation.

BKNG (Booking Holdings Inc. Common Stock) Indicators

Last updated Jul 31, 2026

Indicator Value
RSI(14) 59.972
CMF (20) 0.101
ROC (10) 6.176
ADX (14) 17.732
Indicator Value
MACD (12,26,9) 5.052
AROONOSC (14) 28.571
WILLAMS %R (14) -34.862
MFI (14) 49.543
BKNG Technical Chart
  • Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
  • SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
  • Options OI: Shows max open interest strikes. High OI = significant price levels.
  • Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
  • Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
  • Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
  • Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
  • Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators

Select indicators above to analyze technical patterns

Indicators will appear below the price chart with perfectly aligned dates

Volume Profile Analysis

Horizontal histogram showing volume distribution at each price level with buying/selling pressure

BKNG Price vs Max Options Open Interest
BKNG Max Change In Options Open Interest

BKNG Options - Sort by Max open Interest (near term)

3rd August 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

BKNG Daily Out of Money Options - Sort by Max open Interest (near term)

3rd August 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

BKNG Daily In the Money Options - Sort by Max open Interest (near term)

3rd August 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

BKNG Most Active Options by Volume(near term)

3rd August 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike Volume OI Change in
OI		 Ask PC Delta Vega Volatility % change Track

Booking Holdings Inc. Common Stock is above both the 50 Day and 200 Day SMA which is considered Bullish.

BKNG Moving Averages Analysis

Booking Holdings Inc. Common Stock has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Jul 31, 2026

Booking Holdings Inc. Common Stock has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Jul 31, 2026

BKNG (Booking Holdings Inc. Common Stock) Simple Moving Averages

Moving Averages are last updated Jul 31, 2026

Days MA
10 186.05
20 182.57
30 180.92
50 174.92
100 174.86
200 191.17

BKNG Fundamental Analysis

P/E (Forward) 19.1939
P/E (Trailing) 26.5075
Market Cap ($) 149.7 billion
Earnings/Share ($) 7.29
Net Profit Margin (%) 0.2223
Dividend/Share ($) 1.576
EPS Estimate Current Year ($) 10.45
EPS Estimate Next Year ($) 12.2859
WallStreet Target Price ($) 224.42
Most Recent Quarter