BZUN
Baozun Inc. American Depositary SharesData: 2026-09-04
Quick Stats
Sep 04, 202653.4
AI Score
HOLD0.75
Volume Ratio
TBA
Next Earnings
13
+ve Days (30d)
16
-ve Days (30d)
BZUN Price vs Max Options Open Interest
How to read this: the line is the stock price; the bars show where the most option open interest sits each day. Strikes with heavy open interest often act as magnets or barriers for price ("max pain" zones). Scroll right for the most recent days.
BZUN Max Change In Options Open Interest
How to read this: each bar is the option contract whose open interest changed the most yesterday. Green bars = new positions being opened (conviction building at that strike); red bars = positions being closed. Call builds above the current price suggest upside bets; put builds below it suggest hedging or downside bets.
BZUN Options - Sort by Max open Interest (near term)
7th September 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BZUN Daily Out of Money Options - Sort by Max open Interest (near term)
7th September 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BZUN Daily In the Money Options - Sort by Max open Interest (near term)
7th September 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BZUN Most Active Options by Volume(near term)
7th September 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BZUN Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Volume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
BZUN Stock Summary
Last updated Sep 04, 2026
BZUN is currently trading at $2.87, positioned above its 200-day moving average of $2.71, indicating a long-term uptrend. The stock has a 52-week range of $2.07 to $4.88.
Technical Analysis: The 50-day moving average stands at $2.81, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 51.856, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is -0.333, which is negative, suggesting distribution or selling pressure. Our AI-powered investment score rates BZUN at 53.4/100 with a HOLD recommendation.
BZUN (Baozun Inc. American Depositary Shares) Indicators
Last updated Sep 04, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 51.856 |
| CMF (20) | -0.333 |
| ROC (10) | 1.056 |
| ADX (14) | 21.448 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 0.008 |
| AROONOSC (14) | 50.0 |
| WILLAMS %R (14) | -74.499 |
| MFI (14) | 69.523 |
Baozun Inc. American Depositary Shares is above both the 50 Day and 200 Day SMA which is considered Bullish.
BZUN Moving Averages Analysis
Baozun Inc. American Depositary Shares has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Sep 04, 2026
Baozun Inc. American Depositary Shares has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Sep 04, 2026
BZUN (Baozun Inc. American Depositary Shares) Simple Moving Averages
Moving Averages are last updated Sep 04, 2026
| Days | MA |
|---|---|
| 10 | 2.86 |
| 20 | 2.85 |
| 30 | 2.88 |
| 50 | 2.81 |
| 100 | 2.76 |
| 200 | 2.71 |
BZUN Fundamental Analysis
| P/E (Forward) | 16.3666 |
| P/E (Trailing) | -- |
| Market Cap ($) | 162.2 million |
| Earnings/Share ($) | -0.48 |
| Net Profit Margin (%) | -0.013 |
| Dividend/Share ($) | -- |
| EPS Estimate Current Year ($) | 3.5353 |
| EPS Estimate Next Year ($) | 5.7256 |
| WallStreet Target Price ($) | 4.55 |
| Most Recent Quarter |
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.