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ULTA

Ulta Beauty, Inc. Common Stock
Data: 2026-07-31
$512.83
Price
-0.75%
Change
$714.97
52W High
$443.60
52W Low
Full AI Analysis Buy/Sell Forecast Trendline Why Moving Charts Options

Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Quick Stats
Jul 31, 2026

57.4

AI Score

HOLD

0.77

Volume Ratio

Aug 27, 2026

Next Earnings

20

+ve Days (30d)

10

-ve Days (30d)

ULTA Stock Summary

Last updated Jul 31, 2026

ULTA is currently trading at $512.83, positioned below its 200-day moving average of $554.86, suggesting bearish momentum. The stock has a 52-week range of $443.6 to $714.9699.

Technical Analysis: The 50-day moving average stands at $479.09, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 65.211, suggesting the stock is neutral with balanced momentum.

Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.104, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates ULTA at 57.4/100 with a HOLD recommendation.

ULTA (Ulta Beauty, Inc. Common Stock) Indicators

Last updated Jul 31, 2026

Indicator Value
RSI(14) 65.211
CMF (20) 0.104
ROC (10) 6.935
ADX (14) 21.526
Indicator Value
MACD (12,26,9) 8.779
AROONOSC (14) 85.714
WILLAMS %R (14) -7.902
MFI (14) 61.129
ULTA Technical Chart
  • Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
  • SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
  • Options OI: Shows max open interest strikes. High OI = significant price levels.
  • Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
  • Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
  • Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
  • Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
  • Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators

Select indicators above to analyze technical patterns

Indicators will appear below the price chart with perfectly aligned dates

Volume Profile Analysis

Horizontal histogram showing volume distribution at each price level with buying/selling pressure

ULTA Price vs Max Options Open Interest
ULTA Max Change In Options Open Interest

ULTA Options - Sort by Max open Interest (near term)

2nd August 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

ULTA Daily Out of Money Options - Sort by Max open Interest (near term)

2nd August 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

ULTA Daily In the Money Options - Sort by Max open Interest (near term)

2nd August 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

ULTA Most Active Options by Volume(near term)

2nd August 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike Volume OI Change in
OI		 Ask PC Delta Vega Volatility % change Track

Ulta Beauty, Inc. Common Stock is above the 50 Day SMA but below the 200 Day SMA — short-term strength within a longer-term downtrend (Mixed).

ULTA Moving Averages Analysis

Ulta Beauty, Inc. Common Stock has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Jul 31, 2026

ULTA (Ulta Beauty, Inc. Common Stock) Simple Moving Averages

Moving Averages are last updated Jul 31, 2026

Days MA
10 493.41
20 479.6
30 475.05
50 479.09
100 506.92
200 554.86

ULTA Fundamental Analysis

P/E (Forward) 18.1159
P/E (Trailing) 19.0464
Market Cap ($) 22.2 billion
Earnings/Share ($) 27.13
Net Profit Margin (%) 0.0936
Dividend/Share ($) --
EPS Estimate Current Year ($) 25.6586
EPS Estimate Next Year ($) 28.5715
WallStreet Target Price ($) 623.42
Most Recent Quarter