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ULTA

Ulta Beauty, Inc. Common Stock
Data: 2026-10-22
$635.01
Price
4.62%
Change
$714.97
52W High
$443.60
52W Low
Full AI Analysis Buy/Sell Forecast Trendline Why Moving Charts Options
Analyzing positioning… Options positioning — based on yesterday's biggest open-interest changes See the chart Institutional flows
Track record
signal day → next-day price move
Quick Stats
Oct 22, 2026

32.1

AI Score

EXTENDED

1.8

Volume Ratio

Dec 03, 2026

Next Earnings

16

+ve Days (30d)

14

-ve Days (30d)

ULTA Price vs Max Options Open Interest

How to read this: the line is the stock price; the bars show where the most option open interest sits each day. Strikes with heavy open interest often act as magnets or barriers for price ("max pain" zones). Scroll right for the most recent days.

ULTA Max Change In Options Open Interest

How to read this: each bar is the option contract whose open interest changed the most yesterday. Green bars = new positions being opened (conviction building at that strike); red bars = positions being closed. Call builds above the current price suggest upside bets; put builds below it suggest hedging or downside bets.

ULTA Options - Sort by Max open Interest (near term)

22nd October 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

ULTA Daily Out of Money Options - Sort by Max open Interest (near term)

22nd October 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

ULTA Daily In the Money Options - Sort by Max open Interest (near term)

22nd October 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike OI Change in
OI		 Volume Ask PC Delta Vega Volatility % change Track

ULTA Most Active Options by Volume(near term)

22nd October 2026 (Data is delayed in normal mkt. hours)

Type Expiration Strike Volume OI Change in
OI		 Ask PC Delta Vega Volatility % change Track
ULTA Technical Chart Pro Chart
  • Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
  • SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
  • Options OI: Shows max open interest strikes. High OI = significant price levels.
  • Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
  • Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
  • Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
  • Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
  • Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select an indicator above — it will be added as a pane under the price chart with aligned dates.

Volume Profile Analysis

Horizontal histogram showing volume distribution at each price level with buying/selling pressure

ULTA Stock Summary

Last updated Oct 22, 2026

ULTA is currently trading at $635.01, positioned above its 200-day moving average of $553.82, indicating a long-term uptrend. The stock has a 52-week range of $443.6 to $714.9699.

Technical Analysis: The 50-day moving average stands at $550.74, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 75.121, suggesting the stock is in overbought territory (bullish but caution advised).

Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.267, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates ULTA at 32.1/100 with a EXTENDED recommendation.

ULTA (Ulta Beauty, Inc. Common Stock) Indicators

Last updated Oct 22, 2026

Indicator Value
RSI(14) 75.121
CMF (20) 0.267
ROC (10) 12.53
ADX (14) 27.358
Indicator Value
MACD (12,26,9) 19.134
AROONOSC (14) 100.0
WILLAMS %R (14) -0.904
MFI (14) 73.99

ULTA Candlestick Patterns

Validated patterns fired in the last 10 sessions. Hit rate = how often price moved in the signal's direction within 5 trading days (backtest: 2.7M signals, 3,500 liquid stocks, Feb 2025–Sep 2026). Baseline: a random stock closes higher 5 days later 53% of the time. Click a row to see the candle on the chart.

Date Pattern Signal 5-Day Hit Rate Edge vs Baseline Sample
Oct 19 Inverted Hammer Bullish 56.4% +3.4 pts 19834
Oct 19 On-Neck Bearish 49.1% +2.1 pts 3813

These are statistical tilts, not standalone trade setups. Only patterns with a measured edge are shown — roughly 50 of 60 textbook patterns showed no edge and are hidden.

Ulta Beauty, Inc. Common Stock is above both the 50 Day and 200 Day SMA which is considered Bullish.

ULTA Moving Averages Analysis

Ulta Beauty, Inc. Common Stock has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Oct 22, 2026

Ulta Beauty, Inc. Common Stock has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Oct 22, 2026

ULTA (Ulta Beauty, Inc. Common Stock) Simple Moving Averages

Moving Averages are last updated Oct 22, 2026

Days MA
10 594.8
20 570.87
30 562.56
50 550.74
100 517.69
200 553.82

ULTA Fundamental Analysis

P/E (Forward) 19.5695
P/E (Trailing) 22.1206
Market Cap ($) 26.0 billion
Earnings/Share ($) 27.44
Net Profit Margin (%) 0.0934
Dividend/Share ($) --
EPS Estimate Current Year ($) 25.6586
EPS Estimate Next Year ($) 28.5715
WallStreet Target Price ($) 633.44
Most Recent Quarter

Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.