ULTA
Ulta Beauty, Inc. Common StockData: 2026-10-02
Quick Stats
Oct 02, 202656.3
AI Score
HOLD0.56
Volume Ratio
TBA
Next Earnings
15
+ve Days (30d)
15
-ve Days (30d)
ULTA Price vs Max Options Open Interest
How to read this: the line is the stock price; the bars show where the most option open interest sits each day. Strikes with heavy open interest often act as magnets or barriers for price ("max pain" zones). Scroll right for the most recent days.
ULTA Max Change In Options Open Interest
How to read this: each bar is the option contract whose open interest changed the most yesterday. Green bars = new positions being opened (conviction building at that strike); red bars = positions being closed. Call builds above the current price suggest upside bets; put builds below it suggest hedging or downside bets.
ULTA Options - Sort by Max open Interest (near term)
2nd October 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
ULTA Daily Out of Money Options - Sort by Max open Interest (near term)
2nd October 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
ULTA Daily In the Money Options - Sort by Max open Interest (near term)
2nd October 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
ULTA Most Active Options by Volume(near term)
2nd October 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
ULTA Technical Chart Pro Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Volume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
ULTA Stock Summary
Last updated Oct 02, 2026
ULTA is currently trading at $543.69, positioned below its 200-day moving average of $555.69, suggesting bearish momentum. The stock has a 52-week range of $443.6 to $714.9699.
Technical Analysis: The 50-day moving average stands at $534.59, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 52.007, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is -0.128, which is negative, suggesting distribution or selling pressure. Our AI-powered investment score rates ULTA at 56.3/100 with a HOLD recommendation.
ULTA (Ulta Beauty, Inc. Common Stock) Indicators
Last updated Oct 02, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 52.007 |
| CMF (20) | -0.128 |
| ROC (10) | 0.861 |
| ADX (14) | 11.451 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 3.641 |
| AROONOSC (14) | 28.571 |
| WILLAMS %R (14) | -55.163 |
| MFI (14) | 31.874 |
ULTA Candlestick Patterns
Validated patterns fired in the last 10 sessions. Hit rate = how often price moved in the signal's direction within 5 trading days (backtest: 2.7M signals, 3,500 liquid stocks, Feb 2025–Sep 2026). Baseline: a random stock closes higher 5 days later 53% of the time. Click a row to see the candle on the chart.
| Date | Pattern | Signal | 5-Day Hit Rate | Edge vs Baseline | Sample |
|---|---|---|---|---|---|
| Sep 23 | Marubozu (bearish) (contrarian — textbook says the opposite) | Bullish | 56.2% | +3.2 pts | 30540 |
These are statistical tilts, not standalone trade setups. Only patterns with a measured edge are shown — roughly 50 of 60 textbook patterns showed no edge and are hidden.
Ulta Beauty, Inc. Common Stock is above the 50 Day SMA but below the 200 Day SMA — short-term strength within a longer-term downtrend (Mixed).
ULTA Moving Averages Analysis
Ulta Beauty, Inc. Common Stock has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Oct 02, 2026
ULTA (Ulta Beauty, Inc. Common Stock) Simple Moving Averages
Moving Averages are last updated Oct 02, 2026
| Days | MA |
|---|---|
| 10 | 547.61 |
| 20 | 546.09 |
| 30 | 543.72 |
| 50 | 534.59 |
| 100 | 506.4 |
| 200 | 555.69 |
ULTA Fundamental Analysis
| P/E (Forward) | 19.5695 |
| P/E (Trailing) | 19.9624 |
| Market Cap ($) | 23.4 billion |
| Earnings/Share ($) | 27.36 |
| Net Profit Margin (%) | 0.0934 |
| Dividend/Share ($) | -- |
| EPS Estimate Current Year ($) | 25.6586 |
| EPS Estimate Next Year ($) | 28.5715 |
| WallStreet Target Price ($) | 630.64 |
| Most Recent Quarter |
Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.