DG Stock Analysis: Buy, Sell, or Hold?
DG - Dollar General Corp.
$123.41
2.83 (2.35%)
▲
5d:
+0.11%
30d:
+7.16%
90d:
+17.41%
HOLD
MODERATE Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 27, 2026
2d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: DG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: DG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$182.94
Based on 7.1% avg growth
INTRINSIC VALUE TODAY
$113.59
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DG is currently trading at $123.41, which is considered fair relative to its 30-day fair value range of $119.99 to $126.77. The stock's valuation (Forward PE: 17.1) is in line with its historical norms (18.0). Remarkably, the market is currently pricing in an annual earnings decline of 1.7% over the next few years. This pessimistic expectation contrasts with the company's recent 12.4% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DG is in a uptrend. The price is approaching resistance at $125.77. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 58/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, DG is in a uptrend. The price is approaching resistance at $125.77. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock scores a mixed 58/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$119.99 -
$126.77
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
67.6%
Protect Your Profits
Holding DG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (58/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($131.90)
- NEUTRAL: Bottoming setup forming (58/100) — watch for confirmation
Trading Range Analysis
30-Day Trading Range
$119.99 -
$126.77
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$117.51
Resistance Level
$125.77
Current Trend
Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
17.09
Wall Street Target
$131.90
(+6.9%)
Revenue Growth (YoY)
3.4%
Earnings Growth (YoY)
12.4%
Profit Margin
3.6%
Valuation Discount vs History
-1.7% cheaper
PE vs Historical
17.1 vs 18.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.7%
(market-implied from PE analysis)
1-Year Target
$121.31
(-2%)
2-Year Target
$119.25
(-3%)
3-Year Target
$117.22
(-5%)
3-Yr Target (if PE normalizes)
(PE: 17→18)
$123.45
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 10.2%)
$193.98
(+57%)
Base:
(SPY PE: 17.1, Growth: 10.2%)
$165.20
(+34%)
Bear:
(PE: 14.5, Growth: 10.2%)
$140.42
(+14%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 17.30 | Current EPS (TTM): $6.97
Bull Case
$137.40
(+11%)
Analyst growth 3.6%, PE expands to 19.0
Base Case
$124.91
(+1%)
Market implied 3.6%, PE stable at 17.3
Bear Case
$81.99
(-34%)
Severe decline -20.0%, PE contracts to 14.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 17.1 to 18.0
Stabilization Target:
$129.96
(+5.3%)
PE Expansion Potential:
+5.3%
Share & Embed Analysis
Last updated: August 24, 2026 2:49 AM ET
Data refreshes hourly during market hours. Next update: 3:49 AM
Data refreshes hourly during market hours. Next update: 3:49 AM
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Technical Signals Check
Is DG showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-30
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