Zebra Technologies (ZBRA) Stock: Buy, Sell, or Hold?
ZBRA - Zebra Technologies Corporation
$329.50
-31.63 (-8.76%)
▼
5d:
-13.67%
30d:
-12.29%
90d:
-10.7%
HOLD
MODERATE Confidence
Analysis Updated: Nov 3, 2026 12:00 AM ET
Earnings: Nov 03, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: ZBRA is fairly valued with market pricing in 2.9% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: ZBRA is fairly valued with market pricing in 2.9% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$385.07
Based on 4.9% avg growth
INTRINSIC VALUE TODAY
$239.10
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 13.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ZBRA is currently trading at $329.50, which is considered oversold relative to its 30-day fair value range of $365.23 to $388.96. The stock's valuation (Forward PE: 14.8) is in line with its historical norms (13.6). At these levels, the market is pricing in 2.9% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, ZBRA is in a strong uptrend. Immediate support is located at $311.07, while resistance sits at $392.78. Short-term momentum is weak, with the stock down 8.8% recently.
Market Sentiment: ZBRA scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $414.85 (+25.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, ZBRA is in a strong uptrend. Immediate support is located at $311.07, while resistance sits at $392.78. Short-term momentum is weak, with the stock down 8.8% recently.
Market Sentiment: ZBRA scores 25/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $414.85 (+25.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$365.23 -
$388.96
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
53.3%
Protect Your Profits
Holding ZBRA? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-8.8%)
- BULLISH: Trading 25.9% below Wall St target ($414.85)
- NEUTRAL: Market pricing in 2.9% annual earnings growth - fairly valued
- CAUTION: 5-day price weakness (-13.7%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$365.23 -
$388.96
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$311.07
Resistance Level
$392.78
Current Trend
Strong Uptrend
Technical data as of
Nov 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.78
Wall Street Target
$414.85
(+25.9%)
Revenue Growth (YoY)
20.4%
Earnings Growth (YoY)
121.5%
Profit Margin
9.2%
Valuation Premium vs History
+2.9% premium
PE vs Historical
14.8 vs 13.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.9%
(market-implied from PE analysis)
1-Year Target
$339.06
(+3%)
2-Year Target
$348.89
(+6%)
3-Year Target
$359.01
(+9%)
3-Yr Target (if PE normalizes)
(PE: 15→14)
PE COMPRESSION
$330.33
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 5.8%)
$524.76
(+59%)
Base:
(SPY PE: 14.8, Growth: 5.8%)
$390.54
(+19%)
Bear:
(PE: 12.6, Growth: 5.8%)
$331.96
(+1%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (33x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 33.13 | Current EPS (TTM): $10.90
Bull Case
$794.49
(+141%)
Analyst growth 100.0%, PE expands to 36.4
Base Case
$722.26
(+119%)
Market implied 100.0%, PE stable at 33.1
Bear Case
$245.57
(-26%)
Severe decline -20.0%, PE contracts to 28.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: November 04, 2026 5:07 AM ET
Data refreshes hourly during market hours. Next update: 6:07 AM
Data refreshes hourly during market hours. Next update: 6:07 AM
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Technical Signals Check
Is ZBRA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced ZBRA Option Strategies
Professional options setups generated by AI based on today's ZBRA price and gamma walls.
