KR Stock Analysis: Buy, Sell, or Hold?
KR - The Kroger Co.
$56.69
-0.54 (-0.94%)
▼
5d:
-0.07%
30d:
-3.28%
90d:
-15.12%
BUY
HIGH Confidence
Analysis Updated: Aug 14, 2026 12:00 AM ET
Earnings: Sep 10, 2026
25d
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Aug 7, 2026 at $56.73 · last confirmed Aug 14, 2026
Strength: 9.2/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: KR trading at deep discount. Market pricing in -4.7% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: KR trading at deep discount. Market pricing in -4.7% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$91.76
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$56.97
0.5% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $56.69, which is considered slightly low relative to its 30-day fair value range of $56.69 to $59.11. From a valuation perspective, the stock is trading at a discount (Forward PE: 10.7) compared to its historical average (12.4). Remarkably, the market is currently pricing in an annual earnings decline of 4.7% over the next few years. This pessimistic expectation contrasts with the company's recent 13.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KR is in a strong downtrend. The price is currently testing key support at $55.14. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: KR scores 75/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $70.50 (+24.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KR is in a strong downtrend. The price is currently testing key support at $55.14. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: KR scores 75/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $70.50 (+24.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$56.69 -
$59.11
Company Quality Score
65/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
90.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 24.4% below Wall St target ($70.50)
- BULLISH: Bottoming setup score 75/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$56.69 -
$59.11
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$55.14
Resistance Level
$58.80
Current Trend
Strong Downtrend
Technical data as of
Aug 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
10.73
Wall Street Target
$70.50
(+24.4%)
Revenue Growth (YoY)
2.2%
Earnings Growth (YoY)
13.2%
Profit Margin
0.7%
Valuation Discount vs History
-4.7% cheaper
PE vs Historical
10.7 vs 12.4
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.7%
(market-implied from PE analysis)
1-Year Target
$54.03
(-5%)
2-Year Target
$51.49
(-9%)
3-Year Target
$49.07
(-13%)
3-Yr Target (if PE normalizes)
(PE: 11→12)
$56.68
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 10.0%)
$142.25
(+151%)
Base:
(SPY PE: 10.7, Growth: 10.0%)
$75.48
(+33%)
Bear:
(PE: 9.1, Growth: 10.0%)
$64.16
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (33x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 32.70 | Current EPS (TTM): $1.75
Bull Case
$125.91
(+122%)
Analyst growth 100.0%, PE expands to 36.0
Base Case
$114.46
(+102%)
Market implied 100.0%, PE stable at 32.7
Bear Case
$38.92
(-31%)
Severe decline -20.0%, PE contracts to 27.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 10.7 to 12.4
Stabilization Target:
$65.49
(+15.5%)
PE Expansion Potential:
+15.5%
Share & Embed Analysis
Last updated: August 15, 2026 4:55 AM ET
Data refreshes hourly during market hours. Next update: 5:55 AM
Data refreshes hourly during market hours. Next update: 5:55 AM
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
2
Buys
2
Sells
0
Net
NEUTRAL
Recent Transactions
David Taylor
SELL
2026-03-24
David Taylor
SELL
2026-02-26
John Boozman
BUY
2026-02-26
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