KR Stock Analysis: Buy, Sell, or Hold?
KR - The Kroger Co.
$58.71
0.20 (0.34%)
▲
5d:
+1.72%
30d:
+2.43%
90d:
-7.64%
BUY
MODERATE Confidence
Analysis Updated: Sep 3, 2026 12:00 AM ET
Earnings: Sep 11, 2026
6d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: KR shows positive signals but monitor for confirmation. Market pricing in 3.4% decline. Moderate conviction.
💡 BUY OPPORTUNITY: KR shows positive signals but monitor for confirmation. Market pricing in 3.4% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$91.02
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$56.52
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $58.71, which is considered slightly high relative to its 30-day fair value range of $56.54 to $58.55. The stock's valuation (Forward PE: 11.1) is in line with its historical norms (12.3). Remarkably, the market is currently pricing in an annual earnings decline of 3.4% over the next few years. This pessimistic expectation contrasts with the company's recent 13.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KR is in a strong downtrend. The price is approaching resistance at $59.20. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KR scores 67/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $70.27 (+20.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KR is in a strong downtrend. The price is approaching resistance at $59.20. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KR scores 67/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $70.27 (+20.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$56.54 -
$58.55
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
76.2%
All Signals
- BULLISH: Strong technical setup (67/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 20.1% below Wall St target ($70.27)
- BULLISH: Bottoming setup score 67/100 — corrected, stabilizing, and turning up
Trading Range Analysis
30-Day Trading Range
$56.54 -
$58.55
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$56.48
Resistance Level
$59.20
Current Trend
Strong Downtrend
Technical data as of
Sep 3, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.08
Wall Street Target
$70.27
(+20.1%)
Revenue Growth (YoY)
2.2%
Earnings Growth (YoY)
13.2%
Profit Margin
0.7%
Valuation Discount vs History
-3.4% cheaper
PE vs Historical
11.1 vs 12.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.4%
(market-implied from PE analysis)
1-Year Target
$56.52
(-3%)
2-Year Target
$54.60
(-7%)
3-Year Target
$52.74
(-10%)
3-Yr Target (if PE normalizes)
(PE: 11→12)
$58.56
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 10.0%)
$142.25
(+143%)
Base:
(SPY PE: 11.1, Growth: 10.0%)
$77.91
(+33%)
Bear:
(PE: 9.4, Growth: 10.0%)
$66.22
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (34x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 33.85 | Current EPS (TTM): $1.72
Bull Case
$128.08
(+119%)
Analyst growth 100.0%, PE expands to 37.2
Base Case
$116.44
(+99%)
Market implied 100.0%, PE stable at 33.9
Bear Case
$39.59
(-32%)
Severe decline -20.0%, PE contracts to 28.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.1 to 12.3
Stabilization Target:
$64.96
(+11.0%)
PE Expansion Potential:
+11.0%
Share & Embed Analysis
Last updated: September 04, 2026 12:36 PM ET
Data refreshes hourly during market hours. Next update: 1:36 PM
Data refreshes hourly during market hours. Next update: 1:36 PM
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
David Taylor
SELL
2026-03-24
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