AAPL vs GOOG
Head-to-Head Stock Analysis & Investment Rating
Last Updated: Sep 15, 2026
AAPL
48.1
AI Score
VS
GOOG Wins
GOOG
60.1
AI Score
Investment Advisor Scores
GOOG
60score
Recommendation
BUY
AI Analyst Insights
AI insights temporarily unavailable
Detailed Metrics Comparison
| Metric | AAPL | GOOG | Winner |
|---|---|---|---|
| Revenue | 364.36B | 90.23B | AAPL |
| Net Income | 101.46B | 34.54B | AAPL |
| Net Margin | 27.8% | 38.3% | GOOG |
| Operating Income | 122.43B | 30.61B | AAPL |
| ROE | 94.4% | 10.0% | AAPL |
| ROA | 26.5% | 7.3% | AAPL |
| Total Assets | 383.27B | 475.37B | GOOG |
| Cash | 39.54B | 23.26B | AAPL |
| Debt/Equity | 0.77 | 0.03 | GOOG |
| Current Ratio | 1.00 | 1.77 | GOOG |
| Free Cash Flow | 110.20B | 18.95B | AAPL |
Relative Price Performance (Last 90 Days)
AAPL 1M: +7.8%
· 3M: +11.3%
GOOG 1M: -1.2%
· 3M: -7.6%
Current Technical Phase
AAPL
MarkupHold / add on dips
Price above SMA50, rising 50-day trend (3.1% over 20 days), RSI 60
GOOG
DistributionTrim / tighten stop
Price near a flattening SMA50 (slope -2.1%) with fading momentum, RSI 49
Fundamentals Snapshot
| Metric | AAPL | GOOG |
|---|---|---|
| Market Cap | — | — |
| Forward P/E | 34.8 | 23.2 |
| Trailing P/E | 38.1 | 16.8 |
| Revenue (TTM) | — | — |
| Revenue Growth | 0.2% | 0.2% |
| Gross Margin | 0.5% | 0.6% |
| Operating Margin | 0.3% | 0.3% |
| EPS | 8.71 | 19.93 |
| Dividend Yield | 0.00% | 0.00% |
Frequently Asked Questions
Based on our detailed analysis, GOOG is currently the stronger investment candidate, winning 4 of the key financial metrics based on our comprehensive scoring model.
We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.
Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.