Build-A-Bear Workshop (BBW) Stock: Buy, Sell, or Hold?
BBW - Build-A-Bear Workshop, Inc.
$25.18
0.15 (0.60%)
â˛
5d:
-1.53%
30d:
-2.18%
90d:
-28.0%
WAIT
LOW Confidence
Analysis Updated: Oct 14, 2026 12:00 AM ET
Earnings: Dec 03, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: BBW is fairly priced but lacks strong directional signals. At -14.9% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: BBW is fairly priced but lacks strong directional signals. At -14.9% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$79.90
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$49.61
49.2% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BBW is currently trading at $25.18, which is considered slightly low relative to its 30-day fair value range of $24.87 to $27.09. From a valuation perspective, the stock is trading at a discount (Forward PE: 6.3) compared to its historical average (10.2). Remarkably, the market is currently pricing in an annual earnings decline of 14.9% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, BBW is in a strong downtrend. The price is currently testing key support at $24.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 56/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $45.00 (+78.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, BBW is in a strong downtrend. The price is currently testing key support at $24.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 56/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $45.00 (+78.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$24.87 -
$27.09
Company Quality Score
43/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (56/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 78.7% below Wall St target ($45.00)
- WARNING: Composite score 43/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$24.87 -
$27.09
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$24.50
Resistance Level
$26.40
Current Trend
Strong Downtrend
Technical data as of
Oct 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.26
Wall Street Target
$45.00
(+78.7%)
Revenue Growth (YoY)
-7.2%
Earnings Growth (YoY)
-25.5%
Profit Margin
10.0%
Valuation Discount vs History
-14.9% cheaper
PE vs Historical
6.3 vs 10.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-14.9%
(market-implied from PE analysis)
1-Year Target
$22.66
(-10%)
2-Year Target
$20.40
(-19%)
3-Year Target
$18.36
(-27%)
3-Yr Target (if PE normalizes)
(PE: 6â10)
$29.91
(+19%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 71.4%)
$81.61
(+224%)
Base:
(SPY PE: 6.3, Growth: 71.4%)
$25.72
(+2%)
Bear:
(PE: 5.3, Growth: 71.4%)
$21.86
(-13%)
đ
Valuation based on Current Earnings
Trailing PE: 6.20 | Current EPS (TTM): $4.04
Bull Case
$27.41
(+9%)
Analyst growth -0.4%, PE expands to 6.8
Base Case
$24.92
(-1%)
Market implied -0.4%, PE stable at 6.2
Bear Case
$17.02
(-32%)
Severe decline -20.0%, PE contracts to 5.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.3 to 10.2
Stabilization Target:
$41.03
(+62.9%)
PE Expansion Potential:
+62.9%
Share & Embed Analysis
Last updated: October 14, 2026 8:57 PM ET
Data refreshes hourly during market hours. Next update: 9:57 PM
Data refreshes hourly during market hours. Next update: 9:57 PM
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Technical Signals Check
Is BBW showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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