Is EBAY stock a Buy, Sell, or Hold?

Based on our analysis, EBAY is currently a WAIT with low confidence. 📊 MIXED SIGNALS: EBAY shows conflicting indicators. Wait for confirmation before entering.

What is the fair value of EBAY stock?

Our analysis estimates the fair value range for EBAY to be between $105.11 and $114.35. The current price is $120.28.

What is the analyst price target for EBAY?

The average Wall Street analyst price target for EBAY is $116.26. This implies a potential upside of -3.3% from current levels.

eBay (EBAY) Stock: Buy, Sell, or Hold?

EBAY - eBay Inc

SERVICES-BUSINESS SERVICES, NEC

$120.28

-2.63 (-2.14%) ▼

5d: +7.21%

30d: +6.54%

90d: +5.33%

WAIT

LOW Confidence

Protect Your EBAY Gains

Analysis Updated: Oct 16, 2026 12:00 AM ET

Earnings: Oct 28, 2026 9d

Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 2, 2026 at $106.40 · last confirmed Oct 15, 2026

Strength: 7.6/10

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Interactive Price Chart (1 Month)

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Bottom Line:
📊 MIXED SIGNALS: EBAY shows conflicting indicators. Wait for confirmation before entering.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 9.4%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$143.81

Based on 6.7% avg growth

INTRINSIC VALUE TODAY

$89.30

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.5x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: EBAY is currently trading at $120.28, which is considered extended relative to its 30-day fair value range of $105.11 to $114.35. From a valuation perspective, the stock is trading at a premium (Forward PE: 17.9) compared to its historical average (15.5). At these levels, the market is pricing in 5.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, EBAY is in a strong uptrend. Immediate support is located at $104.71, while resistance sits at $124.59.

Market Sentiment: EBAY scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED

Historical Trading Range $105.11 - $114.35

Company Quality Score 47/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 18.1%

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All Signals

BEARISH: Price extended above range (+5.2% above its trading range)
BEARISH: Weak technical setup (15/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($116.26)
NEUTRAL: Trading at premium valuation - market expects 5.0% growth which is achievable
WARNING: Composite score 47/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $105.11 - $114.35

Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $104.71

Resistance Level $124.59

Current Trend Strong Uptrend

Technical data as of Oct 16, 2026

Fundamental Context

Forward P/E (Next Year Est.) 17.91

Wall Street Target $116.26 (-3.3%)

Revenue Growth (YoY) 14.8%

Earnings Growth (YoY) 55.0%

Profit Margin 18.6%

Valuation Premium vs History +5.0% premium

PE vs Historical 17.9 vs 15.5 STRETCHED

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +5.0% (market-implied from PE analysis)

1-Year Target $126.29 (+5%)

2-Year Target $132.61 (+10%)

3-Year Target $139.24 (+16%)

3-Yr Target (if PE normalizes) (PE: 18→16) PE COMPRESSION $120.47 (+0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 19.9, Growth: 9.4%) $174.79 (+45%)

Base: (SPY PE: 17.9, Growth: 9.4%) $157.66 (+31%)

Bear: (PE: 15.2, Growth: 9.4%) $134.01 (+11%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (26x PE), but valuation improves significantly next year (18x PE) as earnings recover.

Trailing PE: 25.88 | Current EPS (TTM): $4.75

Bull Case $191.11 (+59%)

Analyst growth 41.4%, PE expands to 28.5

Base Case $173.74 (+44%)

Market implied 41.4%, PE stable at 25.9

Bear Case $83.58 (-31%)

Severe decline -20.0%, PE contracts to 22.0

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: October 18, 2026 6:18 PM ET
Data refreshes hourly during market hours. Next update: 7:18 PM

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Insider Activity (6 Months)

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NEUTRAL

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Advanced EBAY Option Strategies

Professional options setups generated by AI based on today's EBAY price and gamma walls.

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