Etsy (ETSY) Stock: Buy, Sell, or Hold?

ETSY - Etsy, Inc.

SERVICES-BUSINESS SERVICES, NEC
$76.93
0.22 (0.29%) ▲
5d: +8.52%
30d: +5.73%
90d: -7.38%
WAIT
LOW Confidence
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Analysis Updated: Oct 12, 2026 12:00 AM ET
Earnings: Nov 04, 2026 21d
Smart Money Distribution

Options positioning is turning defensive after a sharp run-up - a pattern consistent with institutional profit-taking. View Scanner →

Signal fired Oct 8, 2026 at $75.14 · last confirmed Oct 12, 2026

Strength: 6.8/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 MIXED SIGNALS: ETSY shows conflicting indicators. Wait for confirmation before entering.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$161.99
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$100.58
23.5% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.3x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: ETSY is currently trading at $76.93, which is considered extended relative to its 30-day fair value range of $70.15 to $75.88. The stock's valuation (Forward PE: 16.9) is in line with its historical norms (18.3). Remarkably, the market is currently pricing in an annual earnings decline of 2.6% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, ETSY is in a uptrend. The price is approaching resistance at $78.46. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: ETSY scores 30/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Wall Street analysts see significant upside, with an average price target of $88.33 (+14.8%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $70.15 - $75.88
Company Quality Score 47/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 26.2%

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All Signals

  • BEARISH: Price extended above range
  • BEARISH: Weak technical setup (30/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading below Wall St target ($88.33)
  • WARNING: Composite score 47/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $70.15 - $75.88
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $68.68
Resistance Level $78.46
Current Trend Uptrend
Technical data as of Oct 12, 2026

Fundamental Context

Forward P/E (Next Year Est.) 16.92
Wall Street Target $88.33 (+14.8%)
Revenue Growth (YoY) 6.2%
Earnings Growth (YoY) -7.1%
Profit Margin 7.1%
Valuation Discount vs History -2.6% cheaper
PE vs Historical 16.9 vs 18.3 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -2.6% (market-implied from PE analysis)
1-Year Target $74.93 (-3%)
2-Year Target $72.98 (-5%)
3-Year Target $71.08 (-8%)
3-Yr Target (if PE normalizes) (PE: 17→18) $76.86 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 19.9, Growth: 31.9%) $207.02 (+169%)
Base: (SPY PE: 16.9, Growth: 31.9%) $176.42 (+129%)
Bear: (PE: 14.4, Growth: 31.9%) $149.96 (+95%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 22.43 | Current EPS (TTM): $3.42
Bull Case $112.15 (+46%)
Analyst growth 32.9%, PE expands to 24.7
Base Case $101.96 (+33%)
Market implied 32.9%, PE stable at 22.4
Bear Case $52.16 (-32%)
Severe decline -20.0%, PE contracts to 19.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.9 to 18.3
Stabilization Target: $83.18 (+8.1%)
PE Expansion Potential: +8.1%
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Last updated: October 13, 2026 2:04 AM ET
Data refreshes hourly during market hours. Next update: 3:04 AM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Josh Silverman SELL 70000 shares 2026-04-21
Josh Silverman SELL 30369 shares 2026-04-20

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Advanced ETSY Option Strategies

Professional options setups generated by AI based on today's ETSY price and gamma walls.

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