HNST Stock Analysis: Buy, Sell, or Hold?
HNST - The Honest Company, Inc. Common Stock
$5.05
0.09 (1.81%)
▲
5d:
+4.34%
30d:
+35.75%
90d:
+58.31%
WAIT
LOW Confidence
Analysis Updated: Aug 21, 2026 12:00 AM ET
Earnings: Aug 05, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: HNST shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: HNST shows conflicting indicators. Wait for confirmation before entering.
In-depth Analysis How we analyze
Valuation Analysis: HNST is currently trading at $5.05, which is considered extended relative to its 30-day fair value range of $3.70 to $4.95. From a valuation perspective, the stock is trading at a premium (Forward PE: 43.1) compared to its historical average (26.8). At these levels, the market is pricing in 17.2% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, HNST is in a strong uptrend. Immediate support is located at $4.63, while resistance sits at $5.60.
Market Sentiment: HNST scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, HNST is in a strong uptrend. Immediate support is located at $4.63, while resistance sits at $5.60.
Market Sentiment: HNST scores 0/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$3.70 -
$4.95
Company Quality Score
26/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
23.8%
Protect Your Profits
Holding HNST? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BEARISH: Weak technical setup (0/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($5.20)
- NEUTRAL: PE elevated vs history but 17.2% growth expectation is conservative given 200% recent growth
- WARNING: Composite score 26/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$3.70 -
$4.95
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$4.63
Resistance Level
$5.60
Current Trend
Strong Uptrend
Technical data as of
Aug 21, 2026
Fundamental Context
Forward P/E (Next Year Est.)
43.13
Wall Street Target
$5.20
(+3.0%)
Revenue Growth (YoY)
-10.9%
Earnings Growth (YoY)
200.0%
Profit Margin
-3.6%
Valuation Premium vs History
+17.2% premium
PE vs Historical
43.1 vs 26.8
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+17.2%
(market-implied from PE analysis)
1-Year Target
$5.92
(+17%)
2-Year Target
$6.94
(+37%)
3-Year Target
$8.13
(+61%)
3-Yr Target (if PE normalizes)
(PE: 43→27)
PE COMPRESSION
$5.05
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 43.1, Growth: -2.3%)
$4.72
(+-7%)
Base:
(SPY PE: 20.1, Growth: -2.3%)
$2.19
(-57%)
Bear:
(PE: 17.1, Growth: -2.3%)
$1.87
(-63%)
Share & Embed Analysis
Last updated: August 23, 2026 6:26 PM ET
Data refreshes hourly during market hours. Next update: 7:26 PM
Data refreshes hourly during market hours. Next update: 7:26 PM
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Technical Signals Check
Is HNST showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Carla Vernon
SELL
129335 shares
2026-03-05
Dorria L Ball
SELL
15099 shares
2026-03-05
Jonathan Mayle
SELL
12725 shares
2026-03-05
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Professional options setups generated by AI based on today's HNST price and gamma walls.
