The Honest (HNST) Stock: Buy, Sell, or Hold?
HNST - The Honest Company, Inc. Common Stock
$5.41
0.10 (1.88%)
▲
5d:
-7.52%
30d:
+6.71%
90d:
+52.39%
WAIT
LOW Confidence
Analysis Updated: Sep 11, 2026 12:00 AM ET
Earnings: Nov 04, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
ℹ️ NEUTRAL: HNST is fairly priced but lacks strong directional signals. At 17.7% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
ℹ️ NEUTRAL: HNST is fairly priced but lacks strong directional signals. At 17.7% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
In-depth Analysis How we analyze
Valuation Analysis: HNST is currently trading at $5.41, which is considered fair relative to its 30-day fair value range of $4.62 to $5.78. From a valuation perspective, the stock is trading at a premium (Forward PE: 46.2) compared to its historical average (28.3). At these levels, the market is pricing in 17.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, HNST is in a strong uptrend. Immediate support is located at $5.22, while resistance sits at $6.01.
Market Sentiment: HNST scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, HNST is in a strong uptrend. Immediate support is located at $5.22, while resistance sits at $6.01.
Market Sentiment: HNST scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$4.62 -
$5.78
Company Quality Score
33/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
45.2%
Protect Your Profits
Holding HNST? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- BEARISH: Weak technical setup (15/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($5.20)
- NEUTRAL: PE elevated vs history but 17.7% growth expectation is conservative given 200% recent growth
- WARNING: Composite score 33/100 in the bottom quintile — this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$4.62 -
$5.78
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$5.22
Resistance Level
$6.01
Current Trend
Strong Uptrend
Technical data as of
Sep 11, 2026
Fundamental Context
Forward P/E (Next Year Est.)
46.20
Wall Street Target
$5.20
(-3.9%)
Revenue Growth (YoY)
-10.9%
Earnings Growth (YoY)
200.0%
Profit Margin
-3.6%
Valuation Premium vs History
+17.7% premium
PE vs Historical
46.2 vs 28.3
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+17.7%
(market-implied from PE analysis)
1-Year Target
$6.37
(+18%)
2-Year Target
$7.49
(+39%)
3-Year Target
$8.82
(+63%)
3-Yr Target (if PE normalizes)
(PE: 46→28)
PE COMPRESSION
$5.40
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 46.2, Growth: -2.3%)
$5.05
(+-7%)
Base:
(SPY PE: 20.2, Growth: -2.3%)
$2.21
(-59%)
Bear:
(PE: 17.1, Growth: -2.3%)
$1.87
(-65%)
Share & Embed Analysis
Last updated: September 12, 2026 8:19 PM ET
Data refreshes hourly during market hours. Next update: 9:19 PM
Data refreshes hourly during market hours. Next update: 9:19 PM
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Technical Signals Check
Is HNST showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced HNST Option Strategies
Professional options setups generated by AI based on today's HNST price and gamma walls.
