HNST
The Honest Company, Inc. Common Stock
RETAIL-CATALOG & MAIL-ORDER HOUSES
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The Honest (HNST) Stock: Buy, Sell, or Hold?
$5.10
-0.10 (-1.92%)
âŧ
5d:
+14.86%
30d:
-1.73%
90d:
+1.39%
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Earnings: Nov 05, 2026
0d
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Updated Nov 11, 12:00 AM ET
QUANTITATIVE VERDICT
WAIT
LOW Confidence (38%)
Quality Score
40/100
Position
SLIGHTLY HIGH
30-Day Fair Range
$4.55 â $5.14
Position: SLIGHTLY HIGH
Forward P/E & Valuation
45.5x
STRETCHED
vs 31.0x historical avg
Wall Street Target
$5.23
+2.5% upside
Options IV & Volume
HIGH Vol
HIGH volume confirmation
Support / Resistance
$4.16 / $5.31
Trend: Strong Downtrend
Executive Thesis & Bottom Line
Forward Earnings Fair Value & Price Prediction →
âšī¸ NEUTRAL: HNST is fairly priced but lacks strong directional signals. At 13.7% expected growth, valuation appears stretched. Wait for clearer setup or better entry on dips.
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Interactive Price Chart (1 Month)
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In-depth Analysis How we analyze
Valuation Analysis: HNST is currently trading at $5.10, which is considered slightly high relative to its 30-day fair value range of $4.55 to $5.14. From a valuation perspective, the stock is trading at a premium (Forward PE: 45.5) compared to its historical average (31.0). At these levels, the market is pricing in 13.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, HNST is in a strong downtrend. Immediate support is located at $4.16, while resistance sits at $5.30.
Market Sentiment: HNST scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, HNST is in a strong downtrend. Immediate support is located at $4.16, while resistance sits at $5.30.
Market Sentiment: HNST scores 15/100 on our bottoming-setup gauge. Note this measures entry quality, not trend direction — a low score can mean the chart is extended after a strong run (don't chase) or still falling without stabilization; better entries typically come after a pullback toward the 20-day average. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$4.55 -
$5.14
Company Quality Score
40/100
(SELL)
Volume Confirmation
HIGH
Confidence Score
38.1%
Trading Range & Key Levels
30-Day Trading Range
$4.55 -
$5.14
Current vs Trading Range
SLIGHTLY HIGH
Support Level
$4.16
Resistance Level
$5.31
Current Trend
Strong Downtrend
Technical data as of
Nov 11, 2026
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View Profit Protection PlanQuantitative Signal Breakdown
- BEARISH: Weak technical setup (15/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($5.22)
- NEUTRAL: PE elevated vs history but 13.7% growth expectation is conservative given 11852% recent growth
- WARNING: Composite score 40/100 in the bottom quintile â this cohort historically lags the market
Fundamental Context
Forward P/E (Next Year Est.)
45.50
Wall Street Target
$5.23
(+2.5%)
Revenue Growth (YoY)
-8.6%
Earnings Growth (YoY)
11852.2%
Profit Margin
23.5%
Valuation Premium vs History
+13.7% premium
PE vs Historical
45.5 vs 31.0
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+13.7%
(market-implied from PE analysis)
1-Year Target
$5.80
(+14%)
2-Year Target
$6.59
(+29%)
3-Year Target
$7.50
(+47%)
3-Yr Target (if PE normalizes)
(PE: 46â31)
PE COMPRESSION
$5.11
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 45.5, Growth: -10.2%)
$3.72
(+-27%)
Base:
(SPY PE: 19.9, Growth: -10.2%)
$1.62
(-68%)
Bear:
(PE: 16.9, Growth: -10.2%)
$1.38
(-73%)
đ
Valuation based on Current Earnings
Trailing PE: 7.54 | Current EPS (TTM): $0.69
Bull Case
$2.86
(-44%)
Analyst growth -50.0%, PE expands to 8.3
Base Case
$2.60
(-49%)
Market implied -50.0%, PE stable at 7.5
Bear Case
$3.54
(-31%)
Severe decline -20.0%, PE contracts to 6.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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bloggers & journalists: you are free to use our charts with attribution.Reddit & Retail Trader Sentiment (HNST)
Bullish
2 Retail Mentions
Reddit / WSB Comments
1
Bullish
StockTwits Volume
1 msgs
24h retail stream
Last Tracked
Nov 11, 2026
Daily AI digest
AI Retail Discussion Summary:
Trader on StockTwits expresses bullish sentiment towards $HNST, targeting a potential resistance level of 5.65.
Key Retail Themes:
Bullish sentiment towards $HNST
Aggregated from r/wallstreetbets, r/stocks & StockTwits streams.
View All Trending Reddit & WSB Stocks →
Last updated: November 12, 2026 3:23 AM ET
Data refreshes hourly during market hours. Next update: 4:23 AM
Data refreshes hourly during market hours. Next update: 4:23 AM
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Technical Signals Check
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Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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