HUBS Stock Analysis: Buy, Sell, or Hold?
HUBS - HUBSPOT, INC.
$224.14
-16.37 (-6.81%)
âŧ
5d:
+6.51%
30d:
-0.19%
90d:
+22.17%
WAIT
LOW Confidence
Analysis Updated: Aug 14, 2026 12:00 AM ET
Earnings: Aug 05, 2026
0d
Smart Money Accumulation
Options open interest is building while the stock consolidates - a pattern consistent with institutional accumulation. View Scanner →
Signal fired Aug 7, 2026 at $210.45 · last confirmed Aug 14, 2026
Strength: 8.9/10
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: HUBS is fairly priced but lacks strong directional signals. At -10.4% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: HUBS is fairly priced but lacks strong directional signals. At -10.4% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$602.34
Based on 14.4% avg growth
INTRINSIC VALUE TODAY
$374.01
40.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: HUBS is currently trading at $224.14, which is considered fair relative to its 30-day fair value range of $203.29 to $236.51. From a valuation perspective, the stock is trading at a discount (Forward PE: 13.5) compared to its historical average (18.8). Remarkably, the market is currently pricing in an annual earnings decline of 10.4% over the next few years. This pessimistic expectation contrasts with the company's recent 968.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, HUBS is showing sideways momentum. Immediate support is located at $185.05, while resistance sits at $257.97. Short-term momentum is weak, with the stock down 6.8% recently.
Market Sentiment: The stock scores a mixed 59/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, HUBS is showing sideways momentum. Immediate support is located at $185.05, while resistance sits at $257.97. Short-term momentum is weak, with the stock down 6.8% recently.
Market Sentiment: The stock scores a mixed 59/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$203.29 -
$236.51
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
62.9%
Protect Your Profits
Holding HUBS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (59/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-6.8%)
- NEUTRAL: Near Wall St target ($243.36)
- WARNING: Composite score 51/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$203.29 -
$236.51
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$185.05
Resistance Level
$257.97
Current Trend
Sideways
Technical data as of
Aug 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.54
Wall Street Target
$243.36
(+8.6%)
Revenue Growth (YoY)
19.8%
Earnings Growth (YoY)
968.1%
Profit Margin
4.3%
Valuation Discount vs History
-10.4% cheaper
PE vs Historical
13.5 vs 18.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-10.4%
(market-implied from PE analysis)
1-Year Target
$201.73
(-10%)
2-Year Target
$181.55
(-19%)
3-Year Target
$163.40
(-27%)
3-Yr Target (if PE normalizes)
(PE: 14â19)
$226.91
(+1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.2, Growth: 24.7%)
$649.63
(+190%)
Base:
(SPY PE: 13.5, Growth: 24.7%)
$434.74
(+94%)
Bear:
(PE: 11.5, Growth: 24.7%)
$369.53
(+65%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Forward PE: 16.81 | Forward EPS (Implied): $13.34
Bull Case
$270.65
(+21%)
Analyst growth 15.0%, PE expands to 17.7
Base Case
$224.14
(0%)
Market implied 0.0%, PE stable at 16.8
Bear Case
$171.47
(-24%)
Severe decline -15.0%, PE contracts to 15.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.5 to 18.8
Stabilization Target:
$311.26
(+38.9%)
PE Expansion Potential:
+38.9%
Share & Embed Analysis
Last updated: August 16, 2026 11:56 PM ET
Data refreshes hourly during market hours. Next update: 12:56 AM
Data refreshes hourly during market hours. Next update: 12:56 AM
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Technical Signals Check
Is HUBS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Brian Halligan
SELL
8292 shares
2026-04-21
Brian Halligan
SELL
8500 shares
2026-03-17
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Advanced HUBS Option Strategies
Professional options setups generated by AI based on today's HUBS price and gamma walls.
