NUS Stock Analysis: Buy, Sell, or Hold?
NUS - NuSkin Enterprises, Inc.
$5.28
0.34 (6.88%)
▲
5d:
+5.18%
30d:
-12.29%
90d:
-27.27%
BUY
HIGH Confidence
Analysis Updated: Jun 26, 2026 12:00 AM ET
Earnings: Aug 06, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: NUS trading at deep discount. Market pricing in -11.9% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: NUS trading at deep discount. Market pricing in -11.9% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$15.17
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$9.42
43.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NUS is currently trading at $5.28, which is considered fair relative to its 30-day fair value range of $5.11 to $5.78. From a valuation perspective, the stock is trading at a discount (Forward PE: 4.0) compared to its historical average (5.9). Remarkably, the market is currently pricing in an annual earnings decline of 11.9% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, NUS is in a strong downtrend. The price is currently testing key support at $5.19. A bounce from this level would confirm strength, while a break below could signal further downside. The stock is showing strong short-term momentum, up 6.9% recently.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $7.50 (+42.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, NUS is in a strong downtrend. The price is currently testing key support at $5.19. A bounce from this level would confirm strength, while a break below could signal further downside. The stock is showing strong short-term momentum, up 6.9% recently.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $7.50 (+42.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$5.11 -
$5.78
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
77.1%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+6.9%)
- BULLISH: Trading 42.0% below Wall St target ($7.50)
Trading Range Analysis
30-Day Trading Range
$5.11 -
$5.78
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$5.19
Resistance Level
$6.18
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
4.00
Wall Street Target
$7.50
(+42.0%)
Revenue Growth (YoY)
-12.0%
Earnings Growth (YoY)
-98.2%
Profit Margin
3.8%
Valuation Discount vs History
-11.9% cheaper
PE vs Historical
4.0 vs 5.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-11.9%
(market-implied from PE analysis)
1-Year Target
$4.75
(-10%)
2-Year Target
$4.28
(-19%)
3-Year Target
$3.85
(-27%)
3-Yr Target (if PE normalizes)
(PE: 4→6)
$5.68
(+8%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 32.0%)
$66.12
(+1152%)
Base:
(SPY PE: 4.0, Growth: 32.0%)
$12.14
(+130%)
Bear:
(PE: 3.4, Growth: 32.0%)
$10.32
(+96%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (5x PE), but valuation improves significantly next year (4x PE) as earnings recover.
Trailing PE: 4.57 | Current EPS (TTM): $1.08
Bull Case
$6.64
(+26%)
Analyst growth 22.2%, PE expands to 5.0
Base Case
$6.04
(+14%)
Market implied 22.2%, PE stable at 4.6
Bear Case
$3.36
(-36%)
Severe decline -20.0%, PE contracts to 3.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 4.0 to 5.9
Stabilization Target:
$7.79
(+47.5%)
PE Expansion Potential:
+47.5%
Share & Embed Analysis
Last updated: June 27, 2026 6:57 AM ET
Data refreshes hourly during market hours. Next update: 7:57 AM
Data refreshes hourly during market hours. Next update: 7:57 AM
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Technical Signals Check
Is NUS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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