NuSkin Enterprises (NUS) Stock: Buy, Sell, or Hold?
NUS - NuSkin Enterprises, Inc.
$4.79
-0.13 (-2.64%)
âŧ
5d:
-6.81%
30d:
+3.68%
90d:
-6.81%
WAIT
LOW Confidence
Analysis Updated: Oct 23, 2026 12:00 AM ET
Earnings: Nov 05, 2026
10d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: NUS is fairly priced but lacks strong directional signals. At -7.4% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: NUS is fairly priced but lacks strong directional signals. At -7.4% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$11.75
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$7.29
34.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 5.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NUS is currently trading at $4.79, which is considered fair relative to its 30-day fair value range of $4.58 to $4.96. From a valuation perspective, the stock is trading at a discount (Forward PE: 4.1) compared to its historical average (5.2). Remarkably, the market is currently pricing in an annual earnings decline of 7.4% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, NUS is in a strong downtrend. The price is currently testing key support at $4.70. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $12.77 (+166.6%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, NUS is in a strong downtrend. The price is currently testing key support at $4.70. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock scores a mixed 47/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $12.77 (+166.6%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$4.58 -
$4.96
Company Quality Score
43/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
72.4%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (47/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 166.6% below Wall St target ($12.77)
- WARNING: Composite score 42/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$4.58 -
$4.96
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$4.70
Resistance Level
$5.39
Current Trend
Strong Downtrend
Technical data as of
Oct 23, 2026
Fundamental Context
Forward P/E (Next Year Est.)
4.13
Wall Street Target
$12.77
(+166.6%)
Revenue Growth (YoY)
-17.1%
Earnings Growth (YoY)
-98.2%
Profit Margin
-15.7%
Valuation Discount vs History
-7.4% cheaper
PE vs Historical
4.1 vs 5.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.4%
(market-implied from PE analysis)
1-Year Target
$4.44
(-7%)
2-Year Target
$4.11
(-14%)
3-Year Target
$3.80
(-21%)
3-Yr Target (if PE normalizes)
(PE: 4â5)
$4.79
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 19.9, Growth: 41.5%)
$65.22
(+1262%)
Base:
(SPY PE: 4.1, Growth: 41.5%)
$13.56
(+183%)
Bear:
(PE: 3.5, Growth: 41.5%)
$11.53
(+141%)
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 4.1 to 5.2
Stabilization Target:
$6.03
(+25.9%)
PE Expansion Potential:
+25.9%
Share & Embed Analysis
Last updated: October 25, 2026 7:49 AM ET
Data refreshes hourly during market hours. Next update: 8:49 AM
Data refreshes hourly during market hours. Next update: 8:49 AM
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Technical Signals Check
Is NUS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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