PLNT Stock Analysis: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$51.58
-1.16 (-2.20%)
▼
5d:
+1.02%
30d:
-2.5%
90d:
-30.11%
BUY
HIGH Confidence
Analysis Updated: Jun 29, 2026 12:00 AM ET
Earnings: Aug 05, 2026
Smart Money Accumulation
None View Scanner →
Strength: 4.6/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: PLNT appears deeply undervalued. Market expects -12.4% annual earnings decline despite 30% recent earnings growth. Contrarian opportunity at discount to historical valuation.
✅ BUY SIGNAL: PLNT appears deeply undervalued. Market expects -12.4% annual earnings decline despite 30% recent earnings growth. Contrarian opportunity at discount to historical valuation.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$114.47
Based on 8.4% avg growth
INTRINSIC VALUE TODAY
$71.08
27.4% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $51.58, which is considered fair relative to its 30-day fair value range of $50.63 to $52.80. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.3) compared to its historical average (21.3). Remarkably, the market is currently pricing in an annual earnings decline of 12.4% over the next few years. This pessimistic expectation contrasts with the company's recent 30.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a strong downtrend. Immediate support is located at $49.59, while resistance sits at $54.38.
Market Sentiment: PLNT has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $66.64 (+29.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PLNT is in a strong downtrend. Immediate support is located at $49.59, while resistance sits at $54.38.
Market Sentiment: PLNT has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $66.64 (+29.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$50.63 -
$52.80
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 29.2% below Wall St target ($66.64)
Trading Range Analysis
30-Day Trading Range
$50.63 -
$52.80
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$49.59
Resistance Level
$54.38
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.30
Wall Street Target
$66.64
(+29.2%)
Revenue Growth (YoY)
19.7%
Earnings Growth (YoY)
30.2%
Profit Margin
17.8%
Valuation Discount vs History
-12.4% cheaper
PE vs Historical
14.3 vs 21.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-12.4%
(market-implied from PE analysis)
1-Year Target
$46.42
(-10%)
2-Year Target
$41.78
(-19%)
3-Year Target
$37.60
(-27%)
3-Yr Target (if PE normalizes)
(PE: 14→21)
$55.99
(+9%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 12.7%)
$112.52
(+118%)
Base:
(SPY PE: 14.3, Growth: 12.7%)
$73.90
(+43%)
Bear:
(PE: 12.2, Growth: 12.7%)
$62.81
(+22%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 18.85 | Current EPS (TTM): $2.77
Bull Case
$74.76
(+45%)
Analyst growth 30.2%, PE expands to 20.7
Base Case
$67.96
(+32%)
Market implied 30.2%, PE stable at 18.9
Bear Case
$35.50
(-31%)
Severe decline -20.0%, PE contracts to 16.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.3 to 21.3
Stabilization Target:
$76.81
(+48.9%)
PE Expansion Potential:
+48.9%
Share & Embed Analysis
Last updated: June 29, 2026 7:38 PM ET
Data refreshes hourly during market hours. Next update: 8:38 PM
Data refreshes hourly during market hours. Next update: 8:38 PM
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Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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