PLNT Stock Analysis: Buy, Sell, or Hold?
PLNT - Planet Fitness, Inc.
$53.33
1.63 (3.15%)
â˛
5d:
-1.61%
30d:
-4.73%
90d:
-0.34%
WAIT
LOW Confidence
Analysis Updated: Aug 28, 2026 12:00 AM ET
Earnings: Aug 06, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
âšī¸ NEUTRAL: PLNT is fairly priced but lacks strong directional signals. At -9.9% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
âšī¸ NEUTRAL: PLNT is fairly priced but lacks strong directional signals. At -9.9% expected growth, valuation appears cheap. Wait for clearer setup or better entry on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$107.69
Based on 8.2% avg growth
INTRINSIC VALUE TODAY
$66.87
20.2% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PLNT is currently trading at $53.33, which is considered fair relative to its 30-day fair value range of $50.64 to $55.69. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.6) compared to its historical average (19.9). Remarkably, the market is currently pricing in an annual earnings decline of 9.9% over the next few years. This pessimistic expectation contrasts with the company's recent 26.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PLNT is in a downtrend. Immediate support is located at $50.03, while resistance sits at $55.37. The stock is showing strong short-term momentum, up 3.2% recently.
Market Sentiment: The stock scores a mixed 53/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $67.54 (+26.6%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, PLNT is in a downtrend. Immediate support is located at $50.03, while resistance sits at $55.37. The stock is showing strong short-term momentum, up 3.2% recently.
Market Sentiment: The stock scores a mixed 53/100 on our bottoming-setup gauge, with only partial signs of a stabilized entry point. Wall Street analysts see significant upside, with an average price target of $67.54 (+26.6%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$50.64 -
$55.69
Company Quality Score
42/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
77.1%
Protect Your Profits
Holding PLNT? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (53/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.2%)
- BULLISH: Trading 26.6% below Wall St target ($67.54)
- WARNING: Composite score 42/100 in the bottom quintile â this cohort historically lags the market
Trading Range Analysis
30-Day Trading Range
$50.64 -
$55.69
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$50.03
Resistance Level
$55.37
Current Trend
Downtrend
Technical data as of
Aug 28, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.55
Wall Street Target
$67.54
(+26.6%)
Revenue Growth (YoY)
4.5%
Earnings Growth (YoY)
26.1%
Profit Margin
18.3%
Valuation Discount vs History
-9.9% cheaper
PE vs Historical
14.6 vs 19.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-9.9%
(market-implied from PE analysis)
1-Year Target
$48.05
(-10%)
2-Year Target
$43.29
(-19%)
3-Year Target
$39.01
(-27%)
3-Yr Target (if PE normalizes)
(PE: 15â20)
$53.34
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.1, Growth: 12.3%)
$104.16
(+95%)
Base:
(SPY PE: 14.6, Growth: 12.3%)
$75.53
(+42%)
Bear:
(PE: 12.4, Growth: 12.3%)
$64.20
(+20%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (18x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 18.14 | Current EPS (TTM): $2.85
Bull Case
$73.12
(+37%)
Analyst growth 28.6%, PE expands to 20.0
Base Case
$66.47
(+25%)
Market implied 28.6%, PE stable at 18.1
Bear Case
$35.16
(-34%)
Severe decline -20.0%, PE contracts to 15.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.6 to 19.9
Stabilization Target:
$72.92
(+36.7%)
PE Expansion Potential:
+36.7%
Share & Embed Analysis
Last updated: August 28, 2026 7:43 PM ET
Data refreshes hourly during market hours. Next update: 8:43 PM
Data refreshes hourly during market hours. Next update: 8:43 PM
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Technical Signals Check
Is PLNT showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced PLNT Option Strategies
Professional options setups generated by AI based on today's PLNT price and gamma walls.
