YUM Stock Analysis: Buy, Sell, or Hold?
YUM - Yum! Brands, Inc.
$156.41
5.27 (3.49%)
▲
5d:
+2.91%
30d:
+2.89%
90d:
+0.17%
BUY
MODERATE Confidence
Analysis Updated: Jun 26, 2026 12:00 AM ET
Earnings: Aug 04, 2026
Smart Money Accumulation
None View Scanner →
Strength: 6.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: YUM shows positive signals but monitor for confirmation. Market pricing in 0.9% decline. Moderate conviction.
💡 BUY OPPORTUNITY: YUM shows positive signals but monitor for confirmation. Market pricing in 0.9% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$227.49
Based on 7.2% avg growth
INTRINSIC VALUE TODAY
$141.26
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: YUM is currently trading at $156.41, which is considered extended relative to its 30-day fair value range of $149.06 to $154.59. The stock's valuation (Forward PE: 21.1) is in line with its historical norms (21.6). Remarkably, the market is currently pricing in an annual earnings decline of 0.9% over the next few years. This pessimistic expectation contrasts with the company's recent 72.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, YUM is in a downtrend. The price is approaching resistance at $154.75. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.5% recently.
Market Sentiment: YUM has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $173.71 (+11.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, YUM is in a downtrend. The price is approaching resistance at $154.75. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.5% recently.
Market Sentiment: YUM has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $173.71 (+11.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$149.06 -
$154.59
Company Quality Score
61/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
64.3%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.5%)
- BULLISH: Trading below Wall St target ($173.71)
Trading Range Analysis
30-Day Trading Range
$149.06 -
$154.59
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$145.44
Resistance Level
$154.75
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
21.05
Wall Street Target
$173.71
(+11.1%)
Revenue Growth (YoY)
15.2%
Earnings Growth (YoY)
72.2%
Profit Margin
20.5%
Valuation Discount vs History
-0.9% cheaper
PE vs Historical
21.1 vs 21.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.9%
(market-implied from PE analysis)
1-Year Target
$155.00
(-1%)
2-Year Target
$153.61
(-2%)
3-Year Target
$152.22
(-3%)
3-Yr Target (if PE normalizes)
(PE: 21→22)
$156.21
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 10.5%)
$218.26
(+40%)
Base:
(SPY PE: 21.0, Growth: 10.5%)
$210.93
(+35%)
Bear:
(PE: 17.9, Growth: 10.5%)
$179.29
(+15%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (24x PE), but valuation improves significantly next year (21x PE) as earnings recover.
Trailing PE: 24.38 | Current EPS (TTM): $6.20
Bull Case
$199.26
(+27%)
Analyst growth 19.8%, PE expands to 26.8
Base Case
$181.14
(+16%)
Market implied 19.8%, PE stable at 24.4
Bear Case
$102.78
(-34%)
Severe decline -20.0%, PE contracts to 20.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 21.0 to 21.6
Stabilization Target:
$160.50
(+2.6%)
PE Expansion Potential:
+2.6%
Share & Embed Analysis
Last updated: June 29, 2026 8:09 AM ET
Data refreshes hourly during market hours. Next update: 9:09 AM
Data refreshes hourly during market hours. Next update: 9:09 AM
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Technical Signals Check
Is YUM showing a specific setup today?
Insider Activity (6 Months)
2
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Scott Mezvinsky
SELL
284 shares
2026-02-26
Christopher Lee Turner
SELL
242 shares
2026-02-26
Ro Khanna
BUY
2026-02-17
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