Unilever (UL) Stock: Buy, Sell, or Hold?

UL - Unilever plc

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
$62.26
0.32 (0.52%) ▲
5d: +4.29%
30d: +1.02%
90d: +1.27%
WAIT
LOW Confidence
Analysis Updated: Oct 9, 2026 12:00 AM ET
Earnings: Jul 28, 2026 0d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
â„šī¸ NEUTRAL: UL is fairly priced but lacks strong directional signals. At -0.7% expected growth, valuation appears fair. Wait for clearer setup or better entry on dips.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$79.24
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$49.20
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.7x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: UL is currently trading at $62.26, which is considered fair relative to its 30-day fair value range of $60.90 to $63.66. The stock's valuation (Forward PE: 18.3) is in line with its historical norms (18.7). Remarkably, the market is currently pricing in an annual earnings decline of 0.7% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, UL is in a uptrend. The price is approaching resistance at $62.55. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: UL scores 73/100 on our bottoming-setup gauge — the chart has corrected and is stabilizing (RSI reset, momentum turning up), historically a favorable entry zone. Wall Street analysts see significant upside, with an average price target of $71.58 (+15.0%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position FAIR
Historical Trading Range $60.90 - $63.66
Company Quality Score 53/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 81.0%

All Signals

  • NEUTRAL: Price in fair range
  • BULLISH: Strong technical setup (73/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading below Wall St target ($71.58)
  • WARNING: Composite score 53/100 in the bottom quintile — this cohort historically lags the market

Trading Range Analysis

30-Day Trading Range $60.90 - $63.66
Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $59.22
Resistance Level $62.55
Current Trend Uptrend
Technical data as of Oct 9, 2026

Fundamental Context

Forward P/E (Next Year Est.) 18.31
Wall Street Target $71.58 (+15.0%)
Revenue Growth (YoY) 0.5%
Earnings Growth (YoY) -5.6%
Profit Margin 18.3%
Valuation Discount vs History -0.7% cheaper
PE vs Historical 18.3 vs 18.7 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -0.7% (market-implied from PE analysis)
1-Year Target $61.82 (-1%)
2-Year Target $61.39 (-1%)
3-Year Target $60.96 (-2%)
3-Yr Target (if PE normalizes) (PE: 18→19) $62.26 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 19.9, Growth: 5.0%) $78.07 (+25%)
Base: (SPY PE: 18.3, Growth: 5.0%) $71.97 (+16%)
Bear: (PE: 15.6, Growth: 5.0%) $61.18 (-2%)
📈 Valuation based on Current Earnings
Trailing PE: 12.51 | Current EPS (TTM): $4.95
Bull Case $46.80 (-25%)
Analyst growth -31.3%, PE expands to 13.8
Base Case $42.55 (-32%)
Market implied -31.3%, PE stable at 12.5
Bear Case $42.12 (-32%)
Severe decline -20.0%, PE contracts to 10.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 18.3 to 18.7
Stabilization Target: $63.59 (+2.1%)
PE Expansion Potential: +2.1%
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Last updated: October 10, 2026 10:19 PM ET
Data refreshes hourly during market hours. Next update: 11:19 PM
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Insider Activity (6 Months)
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